Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
The global rise of brand-agnosticism
The State of the Podcast Nation
Sports, television, music, politics – Cultural cohesion in a climate of division
Will content fragmentation drive a new rise of piracy?
The State of the Music Publishing Nation
Privacy concerns and digital advertisers: Why brands that demand attention will lose out in the post-peak shift of the attention economy
Sports and the tech majors: A competitive partnership
Libra: A reckoning for crypto – or for Facebook?
The content we need, the distribution we don’t: Why HBO needs to up its game to stay relevant
Sports SVOD services: The underdogs’ game
Television performance measurement is falling short
An alternative future for televised sports
US Cord Cutting Full-Year 2018: Transition Uptake
Voice control: Smartphones, in-home speakers, and the digital attention economy