Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
From social media to creator tools The evolution of UGC
Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings
Content proliferation is remaking entertainment categories and giving rise to experiential consumption
Creator tools will drive the (equal opportunity) future of music
Government intervention in digital entertainment and social media is now a reality
Not all short-form video is created equal
The four key cultural trends transforming digital entertainment in 2021 and beyond
Creator tools are changing the power dynamic of audiences and platforms
Facebook just got into social music; the industry should take note
Fandom’s Icarus phenomenon: The hype cycle of the attention economy
Music is no longer about consumption, but participation (and women are leading the charge)
The changing context of consumption Emerging consumer trends in a re-saturated attention economy
Why music underpins the culture of our ‘new normal’
Euro 2020 – a pandemic-driven standout success
Is 2021 the start of the great content reset?
Instagram continues to perform strongly despite inconsistent brand identity
The subscription market model has now taken over consumption, but will it reach a saturation point?
The sensationalisation of news comes head-to-head with Euro 2020
