Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
The four key cultural trends transforming digital entertainment in 2021 and beyond
Creator tools are changing the power dynamic of audiences and platforms
Facebook just got into social music; the industry should take note
Fandom’s Icarus phenomenon: The hype cycle of the attention economy
Music is no longer about consumption, but participation (and women are leading the charge)
The changing context of consumption Emerging consumer trends in a re-saturated attention economy
Why music underpins the culture of our ‘new normal’
Euro 2020 – a pandemic-driven standout success
Is 2021 the start of the great content reset?
Instagram continues to perform strongly despite inconsistent brand identity
The subscription market model has now taken over consumption, but will it reach a saturation point?
The sensationalisation of news comes head-to-head with Euro 2020
From network to Bulletin: Is this the future of Facebook?
Ad strategy in a digital-first environment Rethinking acceptance, tolerance and effectiveness
The content versus culture conundrum
Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention
UGC vs. Premium: Is the video valuation bubble big enough to burst?
The reign of the superstar is over
