Hanna Kahlert

Hanna is one of our expert analysts, helping drive MIDiA’s research into the future of digital entertainment. Her key areas of interest are cross-entertainment audience behaviour, the creator economy, and social platforms.

Q2 success and congressional hearings: Facebook, Apple, Amazon and Google on the spot

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Hanna Kahlert

3 Aug 2020

As the global coronavirus pandemic descended, MIDiA predicted that while tough times were ahead some winners were bound to emerge. With increased time on their hands and few alternatives to digital entertainment, consumers were bound to turn to their home tech ecosystems to cope with a new normal in...

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COVID-19
Impact on Entertainment Demand and Behaviours

Cover image for COVID-19

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

April 2020

Spotify

Amazon

Netflix

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people leading to quickly-transforming consumer behaviour patterns.

Consumer Engagement: The Brand Solution in a Digital Era of Churn

Hanna Kahlert

21 Apr 2020

Chart Of The Week

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption –and the current COVID-19-induced lockdowns are exacerbating the trends .

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Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

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Hanna Kahlert

April 2020

Marketing

YouTube

Netflix

Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time spent elsewhere. With the ubiquity of advertising, brand choices are as much a personal statement by the consumer to their peers as a testament to tru...

Now Is the Time to Engage, Not Convert

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Hanna Kahlert

17 Apr 2020

covid-19 dislocation

Before the COVID-19 pandemic and global lockdowns, there were already two key behavioural trends that have since been accelerated by the current phenomenon: a shift towards digital consumption, and an attention economy which had hit near-saturation.

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The digital entertainment boom is temporary: what comes next?

Cover image for The digital entertainment boom is temporary: what comes next?

Hanna Kahlert

8 Apr 2020

The digital entertainment boom as a result of the global COVID-19 lockdowns is but an optimistic wave in a stormy sea the market will have to weather over the coming months… and potentially even years.

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Going the (Social) Distance: Rising Consumer Trends

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Hanna Kahlert

2 Apr 2020

Consumer behaviour

consumer trends

In the current lockdown climate, consumer behaviours are adapting to the new normal – and out of necessity, much of this is happening on digital. The 2008 crash resulted in success for many pioneering start-ups ; the current crisis could pose many of the same restrictions and driving need-gaps to ...

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Film studios pause production: Is this the new era of anime?

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Hanna Kahlert

26 Mar 2020

With national lockdowns becoming the norm and the majority of nonessential workers being sent to work remotely, the video industry is set for some interesting changes over the next few months. As recently published in MIDiA Research’s report, ' COVID-19 | Entertainment and Leisure Industry Impact ...

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Kingdom: Global events correlate with show awareness

Cover image for Kingdom: Global events correlate with show awareness

Hanna Kahlert

19 Mar 2020

From George Romero’s 1968 Night of the Living Dead to the more recent Walking Dead , zombies have been a cultural zeitgeist metaphorically teasing at our inner fears about humanity at large for decades.

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Marketplace pandemic: How will media companies fare in a recession?

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Hanna Kahlert

11 Mar 2020

With the 9th of March dubbed by market analysts as “Black Monday” after S&P and Nasdaq suffered the worst share falls since the 2008 financial crisis (via BBC ), seeing trading briefly suspended before resuming with all three major stock markets down over 6%, the market is clearly in a volat...

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Altered carbon: Tracking fandom into the future

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Hanna Kahlert

6 Mar 2020

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an advertisement don’t hold up to scrutiny when 29% of consumers “normally stop paying attention” when ads come on du...

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Is Video Streaming About to Witness Music’s P2P Trial by Fire?

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Hanna Kahlert

2 Mar 2020

As the direct-to-consumer (D2C) big bang moment continues the slow process of expansion through the attention-saturated digital universe , video service providers are struggling with the existential question of how to compete well enough to survive in the hostile environment of overstimulated, walle...

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Apple TV+ bets on fandom

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Hanna Kahlert

24 Feb 2020

As the D2C streaming wars coalesce, it is worth zeroing in on some of the propositions in play by the various tech majors, which in turn highlight their respective strategies and may provide some insights into the direction content production will go in an already-saturated attention economy.

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The age of the creators

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Hanna Kahlert

17 Feb 2020

Content Creators

Creator economy

Audience Insight

Since early 2019, MIDiA has been publishing findings that we are moving progressively into a market dynamic in which creators are being empowered by technology to have greater direct control of their output, from conception to completion to monetisation.

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The politics of Twitter: Brands, news, and freedom of speech

Cover image for The politics of Twitter: Brands, news, and freedom of speech

Hanna Kahlert

10 Feb 2020

Business Strategy

With the president of the United States being Donald Trump, whose proclivity for social media usage is renowned, it comes as no surprise that Twitter has a hearty presence in news reporting in 2020. The role of social media in our digital lives is profound, and the impact on news has turned truth in...

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Brand strategy: Choose the Koalas

Hanna Kahlert

29 Jan 2020

Business Strategy

At this year’s World Economic Forum recently convened in Davos, Switzerland, the subject of stakeholder capitalism over shareholder capitalism was a hotly debated topic, with themes of broader accountability and consideration at the fore.

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YouTube and the fan monetisation model

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Hanna Kahlert

21 Jan 2020

Fan monetisation

How to describe YouTube? The now-15-year old video platform does not fit into a single box, but rather ticks all of them. Its positioning between consumer and business is a fascinating one, replicated in reach and capacity by no other platform.

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Spotify illustrates the difference between flat engagement and real sentiment

Cover image for Spotify illustrates the difference between flat engagement and real sentiment

Hanna Kahlert

14 Jan 2020

consumer engagement

engagement metrics

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue falling short.

min read

The tech major ecosystem wars are here with aggressive, loss-led on-boarding

Cover image for The tech major ecosystem wars are here with aggressive, loss-led on-boarding

Hanna Kahlert

7 Jan 2020

Soon we will probably all have home speakers, whether we like them or not. They are starting to appear almost out of the ether, much like the classic double-sized Sports Direct mugs everyone had in their student flats but no one remembered ever acquiring.

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The Era of Peak Attention? Try Peak Distraction – Event Rundown

Hanna Kahlert

26 Nov 2019

attention economy peak

attention saturation

British gaming institute

This past Wednesday, November 20 th , MIDiA brought together media heavyweights from the Economist, Spotify, and the British Gaming Institute to talk about changing aspects of consumer behaviour and demand in a climate of attention saturation.

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