Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Women making music: The COVID impact
Fans come first in the attention recession
2020 in review Lockdown legacy impacts on entertainment
Clubhouse and the next evolution of audio
Taylor Swift and the changing tide of artist power
UMG licensing deal solidifies TikTok’s lead in social media innovation
To the moon: The GameStop stock story reveals a dynamic shift in consumption culture
Women making music
Streaming is killing culture? Tell that to the Sea Shanty
Is this the beginning of the end for Instagram?
Cyberpunk 2077 and Star Wars: The role of imperfection in the fandom formula
The live versus streaming demographic paradox
Facebook faces anti-trust lawsuits, sounding a warning to big tech
Cultural Trends in 2021 Navigating a New Normal
Cultural moments of audio, from Amazon and Wondery to Spotify Wrapped
Netflix brings chess back to the mainstream with Queen’s Gambit power move
Social media propositions are competing by homogenising?
2021 Predictions The Year of the Immersive Web