Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Culture booms creatively when under constraint The rise of house music
What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?
Content is king, distribution is queen but retention is revolutionary
The cost-of-living crisis will give rise to a new and powerful underground scene
Social media platforms are now content platforms (and not all of them are competing the same way)
"The meme made me do it": Why consumption often has nothing to do with what is being consumed
Lean-through consumption Communities are key
TikTok A fandom community powerhouse
The cost-of-living crisis is here; it just has not hit entertainment yet
Hate-watching: The rise of contextual consumption
If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?
Re-creating the creator economy
Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?
If the future of entertainment is niche, how does the Meta approach fit in?
The rise of the lean-through superfan Post-Covid trends of UGC creation and entertainment
The Morbius fandom misread
The video attention reboot How video is being impacted by the attention recession
Stranger Things, Queen’s Gambit, and Bridgerton Finding the balance of creation and consumption
