Hanna Kahlert | MIDiA Research

“Creativity has no genre”: What it takes to make it in music

Hanna Kahlert

8 Mar 2022

The last few years have brought huge shifts in the music industry, from the rise of streaming to the prominence of readily-available creator tools. They have also brought cultural changes in music and beyond.

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Social media has become the default news platform for digital natives (for better and / or worse)

Hanna Kahlert

2 Mar 2022

Social media

TikTok

digital native

The tragic turn of events last week in Ukraine have shaken Europe and the world. People are frightened, politicians are tense, markets are volatile , and no one knows what will come next. However, as news has emerged of the situation, an interesting phenomenon has become clear: while robust reporting may be difficult to come by, and official communication lines are intermittently down , digital natives are keeping tabs on the situation through social media.

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Cultural trends of 2022
A year of inflection points

Hanna Kahlert

February 2022

Marketing Strategy

Digital-first life is now a bygone fact, from remote working to streaming as the default mode of entertainment consumption. Social media has evolved from its role as a personalised update feed, to a world of its own – encompassing basic creator tools from recording, to editing, to self-promotion.

Time for a metaverse reality check

Hanna Kahlert

23 Feb 2022

metaverse

NFT

web 3.0

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0. The Metaverse .

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Why the rise of a (former) political leader in the ranks of Meta spells regulatory compromise ahead

Hanna Kahlert

17 Feb 2022

Facebook

metaverse

The music industry (still) has a culture problem

Hanna Kahlert

10 Feb 2022

Media and Marketing

women in music

be the change

2022 is set to be a year of great change (and consolidation of change) in entertainment and beyond . However, some things, it seems, have stayed the same. Last month, Rolling Stone reported that nine out of the 10 highest-paid musicians in 2021 were men.

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Climate crisis awareness is entwined with entertainment behaviour

Hanna Kahlert

2 Feb 2022

Media and Marketing

Audience Insight

climate crisis

Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about consumers’ climate-conscious behaviours, cross-segmented against their normal entertainment proclivities – and some of the findings are surprising.

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Hybrid futures
MIDiA 2022 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

January 2022

Free Report

Social media

Business Strategy

MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

Hybrid futures: What 2022 has in store for digital entertainment

Hanna Kahlert

13 Jan 2022

2022

prediction

hybrid futures

Every year, MIDiA puts out its predictions for what the next 12 months (and beyond) have in store for digital entertainment. Last year – the year of the immersive web , we had an 84% success rate, giving readers a head start on 2021 and guiding us in our analysis throughout the year.

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2022 will be a reckoning point for cultural value in digital entertainment

Hanna Kahlert

5 Jan 2022

NFT

Niche

publishing

The turn of the year has kicked off with a bang for digital entertainment – well in keeping with the 20’s so far. $2.2 million worth of ape jpegs have been stolen . Vinyl sales were reported to have reached a 30-year record .

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Fandom and lean-in culture are reshaping video

Hanna Kahlert

December 2021

Apple

Spotify

YouTube

To compete in the new hyper-saturated attention economy, entertainment propositions must tap into audience sentiment to generate fandom and understand where they fit in the lives and habits of audiences. Companies and brands mentioned in this report:...

Why the NFT hype will inevitably reach a (painful) normalisation point

Hanna Kahlert

17 Dec 2021

NFT

cryptocurrency

bitcoin

Few conversations are safe from the inevitable NFT mention these days, with everything from complimentary digital badges from events , to art sale authentication , to the whopping $25 million in music industry revenue that was generated in March 2021 during the early stages of the hype.

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2022 MIDiA predictions
The year of the creator

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

December 2021

Creators

Apple

Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. Companies and brands mentioned in this report: Adele,...

The internationalisation of content: What it means when local goes global

Hanna Kahlert

8 Dec 2021

internationalisation

Content

podcast

Digital-first life has broken down cultural borders, allowing content and fans from all over the world to spread far and wide on both a niche and mainstream level. It is now possible for small independent artists to have substantial yet geographically disparate global fanbases, and for mainstream artists with global name recognition to have only small cores of dedicated fans.

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Web 3.0 will be social-first

Hanna Kahlert

6 Dec 2021

web 3.0

social medi

Social

Fame has now been replaced by one-hit overnight viral sensations, niche can now be of more strategic value than mainstream , and 16-19-year-old males are buying high fashion on Fortnite. Digital-first entertainment has not only changed the ‘how’ of success, but also the ‘what’ and the ‘why’.

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Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Hanna Kahlert

24 Nov 2021

Spotify

Netflix

Fortnite

Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point to the growth of a trend so natural it seems obvious: fans want to incorporate elements of their favourite shows into other aspects of their lives.

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Quick take: Overwolf hints that UGC is the future of entertainment

Hanna Kahlert

18 Nov 2021

Media and Marketing

Gaming

overwolf

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing with friends, to using basic creator tools to interact with and create new aspects within other entertainment formats.

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Entertainment has an important role to play in the climate crisis

Hanna Kahlert

12 Nov 2021

climate crisis

Climate Change

COP26

Friday the 12th November marks the last day of the COP26 summit, aimed at setting climate goals for the next year to address the ecological crisis that is set to disrupt the future of humanity – which, if not addressed, may spell its end.

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Why a VR metaverse is not the future of digital

Hanna Kahlert

5 Nov 2021

metaverse

consumer insight

digital first

Amid a perfect storm of government scrutiny, potential anti-trust legislation, a whistle-blower, and social media disruption at the hands of burgeoning creator tools (like TikTok), Facebook – sorry, Meta – has announced its grand plan to build out the new future of the digital frontier: the metaverse.

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Lean-in is the future because it is the past

Hanna Kahlert

27 Oct 2021

Cultural trends

Engagement

Entertainment

The modern mantra of “kids these days” might (in the industry) typically finish with something like “ are killing good music ” or “are on TikTok too much”. The strategists developing the future of propositions look at the ‘silver streamers’ (aged 55+), who over-index for home speakers, pay-TV viewing (now binge-viewing), and slow adoption, and see a continuation of the passive consumption model of entertainment with a digital twist.

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