Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
The rise of the lean-through superfan Post-Covid trends of UGC creation and entertainment
The Morbius fandom misread
The video attention reboot How video is being impacted by the attention recession
Stranger Things, Queen’s Gambit, and Bridgerton Finding the balance of creation and consumption
Winter is coming, and Amazon is ready: why the multi-service major is raising its prices
Are we headed towards subscription fatigue?
Twitter versus Musk will decide the future of social
Advertising Marketing in the era of lean through
Taco Bell’s TikTok Musical with Doja Cat and Dolly Parton
Music streaming is failing to foster cultural moments – but it does not have to
Meta leans in to the creator economy
The future of entertainment innovation lies in exclusive experiences, not content
The Morbius flop demonstrates the importance of measuring sentiment, not just engagement
TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not
Social media user snapshot Q1 2022
The Attention Recession How inflation and the pandemic are reshaping entertainment
Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified
The creator economy goes beyond UGC
