Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
The cost-of-living crisis is here; it just has not hit entertainment yet
Hate-watching: The rise of contextual consumption
If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?
Re-creating the creator economy
Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?
If the future of entertainment is niche, how does the Meta approach fit in?
The rise of the lean-through superfan Post-Covid trends of UGC creation and entertainment
The Morbius fandom misread
The video attention reboot How video is being impacted by the attention recession
Stranger Things, Queen’s Gambit, and Bridgerton Finding the balance of creation and consumption
Winter is coming, and Amazon is ready: why the multi-service major is raising its prices
Are we headed towards subscription fatigue?
Twitter versus Musk will decide the future of social
Advertising Marketing in the era of lean through
Taco Bell’s TikTok Musical with Doja Cat and Dolly Parton
Music streaming is failing to foster cultural moments – but it does not have to
Meta leans in to the creator economy
The future of entertainment innovation lies in exclusive experiences, not content
