Hanna Kahlert
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Advertising Marketing in the era of lean through
Taco Bell’s TikTok Musical with Doja Cat and Dolly Parton
Music streaming is failing to foster cultural moments – but it does not have to
Meta leans in to the creator economy
The future of entertainment innovation lies in exclusive experiences, not content
The Morbius flop demonstrates the importance of measuring sentiment, not just engagement
TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not
Social media user snapshot Q1 2022
The Attention Recession How inflation and the pandemic are reshaping entertainment
Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified
The creator economy goes beyond UGC
YouTube Bridging consumption and creation
Women In Music 2022 Deutsch, Español, Français, Italiano, Nederlands, Português
The ‘Women In Music 2022’ report is about more than just music
BE THE CHANGE – Women In Music 2022
Consumers as creators The artist / audience line is blurring
The Covid entertainment boom is over
Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition
