Hanna Kahlert | MIDiA Research

Brand Strategy: Choose the Koalas

Hanna Kahlert

29 Jan 2020

At this year’s World Economic Forum recently convened in Davos, Switzerland, the subject of stakeholder capitalism over shareholder capitalism was a hotly debated topic, with themes of broader accountability...

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YouTube and the Fan Monetisation Model

Hanna Kahlert

21 Jan 2020

Creator Pay

creators

fan monetisation

How to describe YouTube? The now-15-year old video platform does not fit into a single box, but rather ticks all of them. Its positioning between consumer and business is a fascinating one, replicated...

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Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Hanna Kahlert

14 Jan 2020

consumer engagement

engagement metrics

Fandom

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue...

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The Tech Major Ecosystem Wars Are Here with Aggressive, Loss-Led On-Boarding

Hanna Kahlert

7 Jan 2020

Amazon Echo

Amazon Echo Dot

google home

Soon we will probably all have home speakers, whether we like them or not. They are starting to appear almost out of the ether, much like the classic double-sized Sports Direct mugs everyone had in their...

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The Era of Peak Attention? Try Peak Distraction – Event Rundown

Hanna Kahlert

26 Nov 2019

attention economy peak

attention saturation

British gaming institute

This past Wednesday, November 20 th , MIDiA brought together media heavyweights from the Economist, Spotify, and the British Gaming Institute to talk about changing aspects of consumer behaviour and demand...

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Creators Versus Distributors: What Happens When Brands Can No Longer Rely on Their Content?

Hanna Kahlert

4 Nov 2019

Colin Kaepernick

digital behaviour

Marketing

At the risk of sounding like a broken record, technology is completely altering the relationship between ‘creators’ and distributors – and it is doing so in a way which is empowering the independent...

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The Houston Rockets, Hong Kong and the Dangers of Mixing Politics With Profit

Hanna Kahlert

22 Oct 2019

Colin Kaepernick

extradition

free speech

On 8 October, Houston Rockets general manager Daryl Morey tweeted support for the Hong Kong protests. The NBA had an exclusive partnership with Tencent to stream this season to an estimated 500 million...

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Fortnite’s Black Hole: A Fandom Play for Peak Attention

Hanna Kahlert

14 Oct 2019

Fandom

fandom insight

Fortnite

One would think that, in a highly competitive market where every entertainment proposition is now increasingly struggling to maintain engaged audience share, the ideal strategy would not be to obliterate...

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Advertising at the Dawn of AVOD: Privacy and Consumer Sentiment

Hanna Kahlert

18 Sep 2019

Marketing

Strategy

Audio

The market is prepping itself for a big push into ad-supported video on demand (AVOD), as illustrated by Viacom’s recent acquisition of Pluto TV, Sinclair Broadcasting Group’s launch of STIRR, and...

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Sports Fans Consumer Trends 2019

Hanna Kahlert

4 Sep 2019

fans

Marketing

Media

This post features excerpts from MIDiA’s recently published Sports and Marketing and Brands report, Sports Fans Consumer Trends 2019 by Alistair Taylor . Sports-centric subscription video on demand (SVOD)...

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Summer Report Highlights

Hanna Kahlert

29 Aug 2019

We thought summer was over. Then it came back. Now (maybe) it's gone again. Impossible to predict how many more heat waves there will be before Autumn descends – but we're prepared for anything, anyway....

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Streaming Needs to Worry About a Global Recession…But Perhaps Not as Much as Cable

Hanna Kahlert

27 Aug 2019

cultural insight

Media

Streaming

Last week MIDiA’s Mark Mulligan overviewed how , in a recession, discretionary expenditures are the first to be cut. Given the non-obligatory nature of subscriptions and the contractual shackles of cable,...

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The Global Rise of Brand-Agnosticism

Hanna Kahlert

20 Aug 2019

brand agnostic

brand loyalty

Marketing

Before the digital era, when distribution was limited and messaging had far more barriers to cross to be received, establishing brand loyalty was a critical part of remaining successful. Baby boomers today...

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The State of the Podcast Nation

Hanna Kahlert

12 Aug 2019

Media

podcast market

Podcasts

Podcasts are an overnight success many years in the making. Even when taking a more cautious view, there are signs of a vibrant ecosystem emerging that is arguably the first entirely new media sector since...

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Sports, Television, Music, Politics – Cultural Cohesion in a Climate of Division

Hanna Kahlert

8 Aug 2019

cultural insight

entertainment

Media

History (so they say) repeats itself. While in some instances this might bring about the comfort of cyclical certainty, in others – as we near a new roaring 20’s with what looks to be thematic similarity...

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Will Content Fragmentation Drive a New Rise of Piracy?

Hanna Kahlert

1 Aug 2019

content spend

Innovation

Mobile content

The digital content marketplace largely has peer-to-peer content piracy to thank for the behaviours and dynamics characterising it today. Piracy itself was the forefront of the new era, quickly being overtaken...

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The State of the Music Publishing Nation

Hanna Kahlert

22 Jul 2019

This blog highlights some key points from MIDiA’s latest flagship report, the State of the Music Publishing Nation . Now that streaming is settling into its role as the de-facto mode of consumption (contributing...

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Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Hanna Kahlert

16 Jul 2019

attention economy peak

digital marketer

digital marketing

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn...

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Sports and the Tech Majors: A Competitive Partnership

Hanna Kahlert

8 Jul 2019

Amazon Prime Instant Video

Amazon Video

d-day for sporting rights

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting,...

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Libra: A Reckoning for Crypto… or for Facebook?

Hanna Kahlert

25 Jun 2019

calibra

cryptocurrency

emerging markets

Last week Facebook and its network of partners, including Spotify, MasterCard and Uber, announced the development of a new cryptocurrency, Libra , planned to go live next year. As the first tech major...

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