Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Why music underpins the culture of our ‘new normal’
Euro 2020 – a pandemic-driven standout success
Is 2021 the start of the great content reset?
Instagram continues to perform strongly despite inconsistent brand identity
The subscription market model has now taken over consumption, but will it reach a saturation point?
The sensationalisation of news comes head-to-head with Euro 2020
From network to Bulletin: Is this the future of Facebook?
Ad strategy in a digital-first environment Rethinking acceptance, tolerance and effectiveness
The content versus culture conundrum
Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention
UGC vs. Premium: Is the video valuation bubble big enough to burst?
The reign of the superstar is over
Beyond Consumption: A New Era for Entertainment
Staggered vaccine rollouts will prime entertainment for (further, faster) innovation
Super League feels the cost of forgetting fans
The ‘new normal’ starts… when?
Social media reboot The rise of social 2.0 and the emancipation of the digital native
Beer Buddy Beer Buddy | The case for social app simplicity