Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
The content versus culture conundrum
Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention
UGC vs. Premium: Is the video valuation bubble big enough to burst?
The reign of the superstar is over
Beyond Consumption: A New Era for Entertainment
Staggered vaccine rollouts will prime entertainment for (further, faster) innovation
Super League feels the cost of forgetting fans
The ‘new normal’ starts… when?
Social media reboot The rise of social 2.0 and the emancipation of the digital native
Beer Buddy Beer Buddy | The case for social app simplicity
Lockdown & Dragons: Fantasy proves the fandom effect
When women don’t make music: The sunset of Indian Folk
BE THE CHANGE - Women Making Music
Digital consumption habits How tomorrow’s audiences will reshape entertainment
What does the NFT hype mean for artists?
Women making music: The COVID impact
Fans come first in the attention recession
2020 in review Lockdown legacy impacts on entertainment