Among Us: What brands can learn from gamer communities

Last Tuesday, 27 October, a new record was set for the third-largest games stream in Twitch history , with an audience of between 300,000 and 400,000 over three and a half hours. It was not driven by a big-name gamer or high-profile tournament, however – but by Alexandria Ocasio Cortez (AOC), the young US senator, urging people to vote by taking to the wildly popular game.
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