Hanna Kahlert

Hanna is one of our expert analysts, helping drive MIDiA’s research into the future of digital entertainment. Her key areas of interest are cross-entertainment audience behaviour, the creator economy, and social platforms.

Virtual Reality: The flying cars of the 21st century

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Hanna Kahlert

16 Nov 2020

Virtual reality – or “VR” – has been described as a potentially media transforming technology for years now . Desperate trend seekers have long harked its “potential”, certain that this little-understood, sci-fi-esque innovation will feature heavily in our digital futures (although, as M...

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Post-Pandemic Programming Webinar Presentation

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Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

November 2020

Video

Music

Games

After a period of disruption to the global entertainment landscape, many businesses have found a way to adapt to the new normal, but the recession and prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies.

Among Us: What brands can learn from gamer communities

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Hanna Kahlert

2 Nov 2020

Last Tuesday, 27 October, a new record was set for the third-largest games stream in Twitch history , with an audience of between 300,000 and 400,000 over three and a half hours. It was not driven by a big-name gamer or high-profile tournament, however – but by Alexandria Ocasio Cortez (AOC), the ...

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Quibi’s failure is a warning to those who do not seek to understand audiences

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Hanna Kahlert

27 Oct 2020

Quibi launched six months ago, grabbing onto the coattails of short-form content and announcing it would bring “big stories” in “small bites”. Studio executives were curious to see if, indeed, the potential of the powerhouse social format could be harnessed to pay for their high-production v...

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Live streaming and the role of music artist empowerment in the digital era

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Hanna Kahlert

19 Oct 2020

Music streaming

As the coronavirus lockdowns have forced venues to close and people indoors, artists have been unevenly impacted across the music industry. While many bigger studios were forced to cease operations, and some artists unable to release or record music – often relying on previous recordings they coul...

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From blockbuster-breaker to niche premium experience – cinema gets a makeover

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Hanna Kahlert

12 Oct 2020

Cultural trends

Lockdown has been catastrophic for live entertainment, forcing the closure of venues from movie theatres to concert halls to local music stages. This has forced creators and venues alike to adapt their strategies to the new normal, finding any way to access and engage with the audiences they rely on.

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Developers versus distributors: The App and Play Stores see challenge on the horizon

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Hanna Kahlert

7 Oct 2020

Six months ago, Apple’s App Store and Google’s Play Store were the unquestioned gateways between app developers and consumer devices. Today, the unshakeable foundations of the fortress walls are, well, shaken.

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Big tech is on the spot as the lines between commercial and political begin to blur

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Hanna Kahlert

28 Sep 2020

Media and Marketing

Two months ago, on July 30th, the CEOs of Apple, Google, Facebook and Amazon testified before US congress in a hearing largely focusing on the implications of antitrust law in their business operations.

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Oracle and Walmart re-emerge to take on the future of a US TikTok

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Hanna Kahlert

22 Sep 2020

Since the announced US ban of ByteDance and WeChat in August, the future of the widely popular short-form social video app TikTok has been murky and vaguely chaotic. Two weeks ago, Microsoft and Walmart looked to be the partnership to take up the torch.

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Zombies and vaporwave: Consumer vibes in 2020

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Hanna Kahlert

12 Sep 2020

News has become culturally vital in 2020. In a year of global health, social and economic disruption, it now possesses a relevant edge to compete vigorously for consumer attention in a saturated content marketplace.

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Post-Pandemic Programming
Surviving and Thriving in the Recession

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Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

September 2020

Apple

Apple

live

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies. Many of the shifts that occurred during lockdown will define the new market dynamics.

Clash of brands: Should Microsoft and Walmart purchase US TikTok?

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Hanna Kahlert

7 Sep 2020

In the wake of US President Trump’s announced impending ban on TikTok parent company ByteDance, the future of the app – and its 100 million US active users – has been the subject of high-stakes speculation.

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The post-peak Twilight Zone: A defining cultural trend of uncertainty

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Hanna Kahlert

24 Aug 2020

It has been eight months since the onset of the global coronavirus pandemic which has created an unprecedented global socio-economic crisis. As Wuhan residents are beginning to attend music festivals once more and UK consumers are incentivised to uplift their local restaurants with the “eat out to...

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Facebook’s “Reels” bid to move into TikTok gap will fail

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Hanna Kahlert

17 Aug 2020

The rollout of Instagram Reels comes cleverly timed, sweeping in the wake of the announced TikTok ban to claim the many app users who will be searching for a new proposition on which to spend their attention.

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Trump versus TikTok: The future of the social video app… and US media-tech dominance

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Hanna Kahlert

10 Aug 2020

Media and Marketing

The Trump administration’s executive order to effectively ban Bytedance – and therefore the now hugely popular TikTok, as well as a ‘cease and desist’ on transactions with Tencent’s WeChat, with a more immediate impact on the broader entertainment industry , came down with surprising swift...

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Q2 success and congressional hearings: Facebook, Apple, Amazon and Google on the spot

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Hanna Kahlert

3 Aug 2020

As the global coronavirus pandemic descended, MIDiA predicted that while tough times were ahead some winners were bound to emerge. With increased time on their hands and few alternatives to digital entertainment, consumers were bound to turn to their home tech ecosystems to cope with a new normal in...

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COVID-19
Impact on Entertainment Demand and Behaviours

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Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

April 2020

Spotify

Amazon

Netflix

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people leading to quickly-transforming consumer behaviour patterns.

Consumer Engagement: The Brand Solution in a Digital Era of Churn

Hanna Kahlert

21 Apr 2020

Chart Of The Week

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption –and the current COVID-19-induced lockdowns are exacerbating the trends .

min read

Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

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Hanna Kahlert

April 2020

Marketing

YouTube

Netflix

Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time spent elsewhere. With the ubiquity of advertising, brand choices are as much a personal statement by the consumer to their peers as a testament to tru...

Now Is the Time to Engage, Not Convert

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Hanna Kahlert

17 Apr 2020

covid-19 dislocation

Before the COVID-19 pandemic and global lockdowns, there were already two key behavioural trends that have since been accelerated by the current phenomenon: a shift towards digital consumption, and an attention economy which had hit near-saturation.

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