Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
How Meta’s biggest legal battle yet could redefine social media
Social platform user data snapshot It's not all Gen Zalpha
Do watermarks spell the end of AI content proliferation?
Ad responsiveness data snapshot Q1 2026 Creator sponsorships: engaging Gen Zalpha
Disney+ partners with TikTok: Can streaming stay relevant in the short-form era?
“Seems like AI slop”: Is LinkedIn leading the shift towards authentic content?
The other side of the UGC coin: fans as part of the creative process
Social media daily active user journey Data snapshot
Niche is the new mainstream: Marketing in an AI-saturated social landscape
Social media first principles: What it takes to go beyond the algorithm
Instagram’s aging userbase: Why the under-16 social ban could be an advantage
Social and AI Competing forces
What do young people do without the doomscroll? Why social media bans present an opportunity
Social versus sponsorship: brand building in 2026
Meta launches paid subscriptions: is the era of free social media at an end?
Clipping campaigns: marketing’s next move in a fragmented attention economy
Instagram Instants hint at Meta’s changing aspirations
Is AI the biggest threat to social platforms?
