Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

It’s Time to Re-Evaluate How We Size The App Economy

Karol Severin
Games have been dominating the app economy revenue since its inception. App Annie reports that games accounted for 85% of app market revenues in 2015. Our recent Appstore Economics Report highlights that games capture 76% of the top 50 grossing chart rankings, but the free app charts (which reflect popularity rather than commercial success) are much more evenly distributed with games capturing only 24% of the top 50 chart positions.
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Requiem for Yahoo! – What the Sale of the Fallen Internet 1.0 Giant Tells Us About Current Tech Exuberance

Zach Fuller
Yahoo! has sold off its core business to US telecom’s provider Verizon for $4.8 billion, marking the end of an era for one of the original online giants. For a certain generation, the company may have been the first website they ever visited – jostling it out with Ask Jeeves, Lycos and a Stanford University start-up called Google as the gateway drug to the brave new world of the internet.
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UFC’s Sale and the World’s Foremost Digitally Optimised Sport

Zach Fuller
The announcement of the $4 Billion sale of UFC to WME-IMG is the largest in sports history and a milestone in the era of modern digital content. Through its trajectory from public depredation as ‘human cockfighting’ in the 90s to a global entertainment powerhouse, UFC represents the world’s preeminent digitally optimized sport, and will remain a mark against which future-sporting content is managed online.
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Quick Take: Why Pokemon Go Will Bring AR To The Mainstream

Karol Severin
AR has so far struggled to produce a compelling proposition for the mainstream to engage with (except possibly Snapchat). Pokemon Go has executed this masterfully because it: Is free and does not require buying additional hardware (subject to smartphone ownership)Leverages a popular franchise and a sense of nostalgia driving adoption across age segmentsUses the World as a free roaming map providing endless encouragement to stick around and explore further Global Content In A Local Context Though the Pokemon Go uses globally standardized characters, users explore them within their physical geographies.
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The Reasons Why Comcast And Netflix Have Become Friends

Tim Mulligan
Yesterday’s report on Recode about Comcast agreeing to have the Netflix app available in its X1 platform is the latest twist in a complicated relationship. After years of scoring points off each other with their fundamentally different world views – old media versus tech disruptor – they now both realize that their interests are growingly increasingly aligned.
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