MIDiA Blog - Page 19

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Like Netflix, music needs a ‘second screen’ strategy

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Tatiana Cirisano

4 Jan 2024

Music streaming

The attention economy is more competitive than ever, with all entertainment types increasingly competing with each other for the same finite time. This has led to new levels of multitasking, like listening to a podcast while doing the daily Wordle, or online shopping from your iPhone while catching up on The Crown .

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Audiobooks enter their streaming era, but will it pay off?

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Rutger Rosenborg

3 Jan 2024

Most people agree that streaming saved the recorded music industry, but that only happened because demonetised digital consumption helped bring it to the brink of death in the first place. The internet has also helped gut print media over the last two decades.

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Steamboat Willie Mickey Mouse and the blending of fan and franchise

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Hanna Kahlert

3 Jan 2024

Long known for its strict intellectual property strategy, Disney is seeing one of its core characters – the 1928 version of Mickey Mouse – enter the public domain, presenting an excellent case study on how fan engagement in entertainment has evolved in today's digital age.

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Despite its hyper-futurism, 2023 was a return to the past

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Tatiana Cirisano

21 Dec 2023

From politics to tech to entertainment, the past few years can best be described as unprecedented. In 2023, daily life felt especially futuristic and surreal, with artificial intelligence dominating the discourse.

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Will 2024 be the year of podcast unbundling?

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Rutger Rosenborg

21 Dec 2023

spotify podcasts

Before Spotify, YouTube, and Netflix disrupted music and video, bundled consumption helped drive profitability. From albums to TV networks, consumer preferences were largely dictated by the bundle, allowing record labels and television providers to leverage the fact that consumers would pay a lot for access to a little.

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Who will be the winners in video as the walled gardens of entertainment recede?

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Ben Woods

21 Dec 2023

Protectionist measures that kept the streaming wars alive are being wound back. Licenced content is back in vogue, despite streaming TV being built on exclusive shows. Competitive tensions are cooling as entertainment looks to bundle services to combat the cost-of-living crisis, and super aggregators are making it easier for consumers to switch between streaming services like linear TV channels.

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2024 will be a year of change (as if there has not been enough already)

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Hanna Kahlert

19 Dec 2023

Four years ago today, the Covid-19 pandemic was but a rumour on the wind. Since then, it would be an understatement to say that much has changed. Digital entertainment consumption boomed and rapidly overwhelmed all forms of activity, making it almost hard to remember what entertainment was like pre-pandemic.

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Predicting what happens next in video….

Cover image for Predicting what happens next in video….

Tim Mulligan

19 Dec 2023

2024 predictions

video predictions

If 2023 was the year of consolidation in video, 2024 is poised to be one of experimentation and disruption. First up, the lag in content output as a result of this year’s writers and actors strikes left significant gaps in new content.

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More games will need to grow time spent in 2024 – what type of research can help do it?

Cover image for More games will need to grow time spent in 2024 – what type of research can help do it?

Karol Severin

18 Dec 2023

While the new year is usually a time for hope and new beginnings, 2024 may not necessarily be smoother sailing for the global games industry than 2023. Yes, companies have experienced reduced operational expenditure following thousands of layoffs and are not entering the new year with as much of a cost burden.

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MIDiA’s 2024 predictions: The algorithm is not listening

Cover image for MIDiA’s 2024 predictions: The algorithm is not listening

Mark Mulligan

18 Dec 2023

midia predictions

2024 predictions

tech predictions

November is one of my favourite times of year, as an analyst anyways. Why? Because it is when the MIDiA team pool their collective brainpower to formulate our end-of-year predictions. What gives our predictions their unique angle is that they are constructed within an inter-connected framework, factoring in the cross-industry trends that will shape the coming years.

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How back catalogue shows can soften the blow from the Hollywood strikes in 2024

Cover image for How back catalogue shows can soften the blow from the Hollywood strikes in 2024

Ben Woods

15 Dec 2023

Hollywood Strikes

It is that time of year when MIDiA Research makes its annual predictions for 2024 . While there is a strong track record of accuracy, there will always be unforeseen opportunities and challenges that boost and buffet the music, video, and games industry over the next 12 months.

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Podcasts are following in the footsteps of TV and film…. should they?

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Rutger Rosenborg

14 Dec 2023

Spotify’s 17 percent workforce reduction was one of the biggest headlines in music, audio, and tech last week. Those layoffs coincided with the cancelation of some of the most critically-acclaimed podcasts to come out of Spotify’s acquisition drive: Heavyweight and Stolen .

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Artists are speaking out about the content treadmill — is it too late to slow down?

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Tatiana Cirisano

14 Dec 2023

If you were on the music industry bubble of X this week, you probably caught wind of Bethany Cosentino’s honest reflection of her solo album release. For the uninitiated, the frontwoman of cult California rock duo Best Coast released her first solo album, Natural Disaster , in July, but it did not go as she planned.

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State of the music creator economy – The consumer era

Cover image for State of the music creator economy – The consumer era

Mark Mulligan

14 Dec 2023

Music creator tools

Creator economy

MIDiA is excited to announce the publication of the latest edition of its annual ‘State of the music creator economy’ report. Based on months of research, MIDiA creator and consumer surveys, market sizes and forecasts, this report is the definitive assessment of the music creator tools industry.

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Skydance is seeking to become of Paramount importance for streaming

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Tim Mulligan

12 Dec 2023

The tectonic plates of consolidation are once again on the move with The New York Times breaking the story on Sunday that Shari Redstone, the President of National Amusements, Inc. (NAI) and Chair of Paramount Global, is in talks with Skydance to sell a controlling stake in NAI.

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Squid Game: The Challenge - successfully spinning new content from existing IP

Cover image for Squid Game: The Challenge - successfully spinning new content from existing IP

Tim Mulligan

5 Dec 2023

Squid Game: The Challenge

Tomorrow sees the release of the final episode of season one of Squid Game: The Challenge, the reality game show spin-off of the 2021 dystopian global hit episodic drama Squid Game . The original drama was an early example of TV internationalisation 2.

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Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry

Cover image for Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry

Tatiana Cirisano

4 Dec 2023

Music streaming

It would not be the holidays without Spotify Wrapped, the ubiquitous marketing scheme that involves Spotify repackaging the vast amount of data it collects about users into fun personalised insights ready for social media.

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Features versus fandom: Why TikTok is trying to become more like YouTube

Cover image for Features versus fandom: Why TikTok is trying to become more like YouTube

Hanna Kahlert

4 Dec 2023

TikTok’s emergence in Western markets shook the entire social media landscape, by reintroducing what Vine had done over a decade earlier: short-form video. The snappy, to-the-punchline clips were easy to make, easy to share, and easy to consume in a hyper-tailored feed that knew what users wanted to see almost before they saw it.

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Can ReelShort succeed with short-form video entertainment where Quibi failed?

Cover image for Can ReelShort succeed with short-form video entertainment where Quibi failed?

Ben Woods

30 Nov 2023

A little over three years ago some of America’s most notable entertainment executives killed off an attempt to revolutionise smartphone entertainment. The ill-fated platform, spearheaded by former Walt Disney chairman Jeffrey Katzenberg and backed with a $2 billion war chest, was Quibi.

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Why Amazon’s road to the Bond millions is part of a bigger plan

Cover image for Why Amazon’s road to the Bond millions is part of a bigger plan

Tim Mulligan

28 Nov 2023

007: Road to a Million

Earlier this month, Amazon released 007: Road to a Million onto Amazon Prime Video (Prime) – its subscription video on demand (SVOD) service. As the biggest investment into an unscripted reality show since The Grand Tour , it represents Amazon’s first serious attempt to exploit the James Bond IP since its acquisition of MGM in March 2022.

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