MIDiA Blog - Page 23

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Superfans may not be super enough

Cover image for Superfans may not be super enough

Mark Mulligan

4 Aug 2023

monetizing fandom

There has been a lot of talk recently of music superfans and how they may be the shining light of the industry’s future. Little surprise, given how record labels are trying to establish superfans as the next growth driver for an investor community that is growing increasingly concerned about slowing streaming growth and looming threats, such as AI.

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Snap’s attempt to be the real creator-focused MVP

Cover image for Snap’s attempt to be the real creator-focused MVP

Ashleigh Millar

4 Aug 2023

On August 1st, 2023, Snap announced its Lens Creator Rewards program that will see to rewarding the creators / creator teams behind top-performing Lenses on Snapchat. This is yet another push in favour of creators from social networks hoping to encourage them to stay on their platform, instead of straying over to its competitors.

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DAZN bets on sports streaming future being driven by fandom

Cover image for DAZN bets on sports streaming future being driven by fandom

Ben Woods

3 Aug 2023

The streaming-TV industry has an engagement question to answer. Of late, the dominant services have been preoccupied with soothing investor concerns over the impact of the cost-of-living crisis on subscriptions.

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Spotify’s Q2 podcast financials: Things may get worse before they get better

Cover image for Spotify’s Q2 podcast financials: Things may get worse before they get better

Annie Langston

2 Aug 2023

Spotify’s Q2 earnings are a mixed bag for its podcast business. On one hand, monthly active users (MAUs) grew to 551 million, with 10 million new premium subscribers (bringing that total to 220 million), while podcast advertising revenue rose by 30% year-over-year.

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Why managing Disney’s streaming transition requires leadership in depth

Cover image for Why managing Disney’s streaming transition requires leadership in depth

Tim Mulligan

1 Aug 2023

2023 was supposed to be about the 100thanniversary of the Walt Disney Company and the celebration of a media major driving streaming and intellectual property (IP) innovation. Instead, it has become a year of firefighting and expectation management led by the returning CEO Bob Iger.

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BBC Radio 1’s Giant DJ Hunt shows what radio does right

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Annie Langston

26 Jul 2023

What would happen if one of the biggest radio stations in the world shut down? BBC Radio 1 turned off midday last Friday because Radio 1 host Greg James failed Radio 1’s Giant DJ Hunt. In this scavenger hunt, James had one week to find all the missing radio DJs that were hidden in various locations across England and Europe before the Friday deadline.

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The X rebrand is Twitter’s Meta moment… but there’s already a Meta

Cover image for The X rebrand is Twitter’s Meta moment… but there’s already a Meta

Hanna Kahlert

26 Jul 2023

Meta’s launch of Threads has been the biggest challenger to Twitter’s social standing to date, with record-breaking uptake in its first weekend. However, Twitter still had an edge: an online culture that would be hard to regrow or replicate; existing creators and content ‘style’, and a brand reputation linked with critical cultural moments that the app played host to, from the US Trump election cycle to the theorising around Tiger King.

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Competing in the live service games sector is about to get really difficult

Cover image for Competing in the live service games sector is about to get really difficult

Karol Severin

25 Jul 2023

live service games

saturated landscape

With the advent of in-game purchases, live service games have gradually become an important fuel of the games industry’s growth. Their sheer success and the appeal of the business model have understandably swayed a large part of the games industry to either adopt it or consider doing so.

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Why Alcaraz’s win bodes well for sport as a future cornerstone of streaming TV

Cover image for Why Alcaraz’s win bodes well for sport as a future cornerstone of streaming TV

Tim Mulligan

25 Jul 2023

Less than three years after Netflix’s founder Reed Hastings offered to sell the tech start-up to Blockbuster for $50 million, this year’s Wimbledon men’s single winner Carlos Alcaraz was born near Murcia, Spain.

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How live music will change in the next decade

Cover image for How live music will change in the next decade

Tatiana Cirisano

20 Jul 2023

The pandemic sent shock waves through the live music industry — a historic, catastrophic disruption to a decades-old business. But just because touring is back, does not mean that we are in the clear.

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Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?

Cover image for Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?

Hanna Kahlert

20 Jul 2023

After an exciting boom period in film and TV productions made for digital-first streaming platforms, the downsides seem to be catching up. The Writers Guild of America (WGA) has been on strike since May 2nd (2023), signalling the biggest disruption to TV and film production since Covid-19.

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Making sense of global music forecasts

Cover image for Making sense of global music forecasts

Mark Mulligan

20 Jul 2023

music forecasts

streaming music forecasts

streamign music revenues

MIDiA has been building global music forecasts for nearly a decade now, and I personally have been building them for nearly two decades. Throughout those years there have been many calls for the numbers to be bigger and bolder.

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Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?

Cover image for Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?

Annie Langston

19 Jul 2023

Marketing Strategy

As streaming platforms become even more saturated with music and podcasts, thus fragmenting consumption, creating a hit single or superstar artist is not as simple as just dropping a new track. Artists are using every tool, including podcasts, to build engaged audiences and amplify their discoverability.

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Microsoft’s big win against the FTC

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Karol Severin

13 Jul 2023

Activision Blizzard

Microsoft has won its case against the FTC’s motion for a preliminary injunction to halt or terminate the deal. There is still an ongoing antitrust case by the FTC against Microsoft, but now the acquisition can conclude before the antitrust case does.

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We asked, you answered: Will Spotify renew Joe Rogan’s contract?

Cover image for We asked, you answered: Will Spotify renew Joe Rogan’s contract?

Annie Langston

12 Jul 2023

Last week, MIDiA polled readers on their predictionsfor the future of Joe Rogan’s Spotify contract. Signed to Spotify in 2020 for reportedly over $200 million, Rogan helped cement the platform’s audio shift.

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The future is interoperability: Why Threads could beat Twitter through the Fediverse

Cover image for The future is interoperability: Why Threads could beat Twitter through the Fediverse

Hanna Kahlert

12 Jul 2023

While Elon Musk has been posturing public beef with Mark Zuckerberg (challenging him to a cage match, practicing with former MMA champions, public callouts on Twitter, requesting very personal measurements), Zuckerberg has responded in a more traditional way (aside from his own training pictures) with the launch of Threads, Twitter’s biggest competitor to-date.

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Will ByteDance build the first cultural graph for music recommendations?

Cover image for Will ByteDance build the first cultural graph for music recommendations?

Tatiana Cirisano

11 Jul 2023

Music streaming

ByteDance’s long-awaited new subscription streaming app, TikTok Music, is here, with an initial launch in Indonesia and Brazil. The news overshadowed the US beta launch of ByteDance’s new music creation app, Ripple, which is likely to make waves.

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Spatial computing meets capability reality as Apple drives its format innovation rollout

Cover image for Spatial computing meets capability reality as Apple drives its format innovation rollout

Tim Mulligan

6 Jul 2023

spatial computing

Reports are emerging that Apple is being forced to make major production forecast cuts to its Vision Pro spatial computing headset as a result of design complexities (due to lack of OEM partner capacity to meet Apple’s exacting tech requirements).

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Stitcher’s app closure asks – who will build the premium podcast experience?

Cover image for Stitcher’s app closure asks – who will build the premium podcast experience?

Annie Langston

6 Jul 2023

In August, SiriusXM plans to close its podcast platform, Stitcher. Launched in 2008 and acquired by SiriusXM in 2020 for $325 million, Stitcher offered both free podcast listening and a subscription for ad-free podcast listening.

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Games publishers are gradually losing their mojo

Cover image for Games publishers are gradually losing their mojo

Karol Severin

5 Jul 2023

games publishers

Similarly to music labels, games publishers 20 years ago had a bona fide hit-making capability. For music, this was the combination of funding, marketing, and an exclusive network to ‘make things happen’ (e.

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