The MIDiA Blog: The Definitive Take On Digital Content

Just What Is a Podcast, Anyway?

Posted on 17th January, 2020 by Mark Mulligan in Apple Music, Apple Podcasts, Audio, Audio Strategy, Media, Media Trends, Podcast, Podcast Debate, Podcast Strategy, Radio Disruption, Radio Podcast Apps, Radio Takes On Streaming, Spotify Podcast Strategy, Twitter and Youtube

The podcast market – as with all media ­– is going through dramatic change, stretching the very meaning of what podcasts even are. To understand this fast-changing market, it is…

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Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Posted on 14th January, 2020 by Hanna Kahlert in Attention Economy, Attention Saturation, Consumer Engagement, Engagement Metrics, Fandom, Fandom Insight, Music Industry, Music Streaming, Music Subscribers, Music Subscriptions, Post-peak Attention and Spotify

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue…

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Spotify AND Apple Lead Podcasts – It’s All Down to How You Measure It

Posted on 10th January, 2020 by Mark Mulligan in Apple Podcasts, Midia Podcast Data, Midia Podcast Tracker, Midia Tracker, Podcasts, Q4 Podcasts, Radio Broadcaster Podcast Apps, Radio Broadcasters, Radio Podcast Apps, Spotify Podcast Strategy and Spotify Podcasts

The podcast platform data from MIDiA’s Q4 tracker is in. These are the high-level findings (you can read more about our methodology here): Apple still leads overall: A recent report showed…

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