The MIDiA Blog: The Definitive Take On Digital Content

Hotstar Remains India’s Leading Streaming Video Service but Its Potential Partnership with Disney+ Raises Key Brand Challenges

Posted on 12th December, 2019 by Amanda Stears in 21CF, 21st Century Fox, Ad-free, Amazon Prime Video, Avod, Disney, Hotstar, Hotstar VIP, ICC Cricket World Cup, India Watch Report 2019, IPL, Netflix and Star Sports

Yesterday Indian streaming service Hotstar published its 2019 India Watch Report. Hotstar (a fully-owned Disney subsidiary since the 21CF acquisition by Disney back in March of this year) now boldly…

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Music Subscriber Market Shares H1 2019

Posted on 5th December, 2019 by Mark Mulligan in Amazon Music, Apple Music, Deezer, Google, MelOn, Midia Market Shares, Music Market Shares, Music Subscriber Market Shares, Pandora, Spotify, Streaming, Streaming Music Market Shares, Tencent, Tencent Music Entertainment and Youtube Music

The global streaming market continues to grow at pace. At the end of June 2019 there were 304.9 million music subscribers globally. That was up 34 million on the end…

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Universal Search – The Gaping Hole in Streaming Video

Posted on 5th December, 2019 by Amanda Stears in All 4, Amazon Prime Video, BBC IPlayer, Black Friday, Cord Shavers, Cord-cutters, Google Assistant, Hisense Roku TV, ITV Hub, My5, Netflix, Now TV, OTT, Roku, Roku TV, Streaming Video, Subscription Video On Demand, Svod, Tvod, Universal Search, Voice Assistant and Voice Control

The day is done and you are slouched on the sofa, ready for some binge watching. But how often have you found yourself aimlessly scrolling through Netflix, Amazon Prime Video,…

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