Tag: Hulu

Yao Ming 2.0: NBA & House of Mouse – Who Needs Who More?

Posted on 30th August, 2019 by Alistair Taylor in 21st Century Fox, Audience Engagement, BAMTech, Brand Equity, Bundle, Carriage Partnerships, Concurrent Viewers, Content Consumption, Crown Jewels, Dallas Mavericks, Digital Service, Direct To Consumer Service, Disney, Disney Streming Services, Disney+. Walt Disney, Diversification, Documentary, Domestic Rights, DTC, Espn, Fanbase, Hotstar, House Of Mouse, Hulu, ICC, ICC Cricket World Cup, Indian Premier League, IP, IPL, Market Fragmentation, MLB, NBA, NBA D-League, NBA Draft, NBA Finals, NBA G League, Netflix, Nfl, NHL, OTT, Pay Tv, Pay-tv Subscriptions, Peak Attention, Portfolio, Reach, Revenues, Rights Holders, Rights Valuation, SONY ESPN, Sony Pictures Networks, Sports Rights, Star India, Streaming, Subscribers, Subscribes, Subscription Video On Demand, Svod, Ufc, Value Proposition and Yao Ming

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12, Disney looks set to…

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Sports SVOD Services: The Underdogs’ Game

Posted on 29th May, 2019 by Hanna Kahlert in Addressable Audience, Binge Viewing, Carriage Partnerships, Compelling Value Proposition, Content Genre, Cord Cutting, Crave TV, DAZN, Digital Subscriptions, Domestic Rights, Eleven Sports, Espn, Fortnite, Fragmented Market, Hulu, Kayo Sports, Niche Propositions, Now TV, Pay Tv, Pay-TV Subscription, Peak Attention, Rights Holders, Scripted Drama, Sport SVOD, Sport-centric, Sports-centric, Spotify, Stan, Streaming Services, Subscribers, Subscription Video On Demand, Svod, SVOD Services, Target Audience, Wau and Weekly Active Usage

Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports…

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Disney’s Latest Earnings Are Buoyed by Growth in Their Theme Park and Direct-to-Consumer Revenues

Posted on 10th May, 2019 by Alistair Taylor in 21st Century Fox, Additive Service, Advertising, Apple, Assets, Bundling, Cable Networks, Comcast, Direct-to-consumer, Disney, DTC, Earnings Release, Emerging Markets, Family-centric, Hedge, Hulu, Live Sports, Majority Share, Media Networks Revenue, Netflix, Off-setting Losses, Pay-tv Subcriptions, Revenue Growth, Streaming Video On Demand, Substitutive Service, Survey Data, Svod Subscriptions, Vice, Warner Media and Write-down

On Wednesday night the Walt Disney Company reported quarterly earnings for its second fiscal quarter ending March 31st 2019, beating analyst estimates with a 3% increase in year-on-year (YoY) quarterly…

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Fox News to ‘New Fox’: What is Left After Disney Deal

Posted on 1st April, 2019 by Alistair Taylor in Acquisition, CBS, Disney, Equity Stake, ESports, Fox, Fox Corporation, Fox Deportes, Fox Sports, Hulu, Live Sports, Live Tv Content, Marvel Cinematic Universe, Merger, MLB, NBA, New Fox, Nfl, On-demand Content, Pixar, Portfolio, Premium Sports, Scripted Drama, Star India, Star Wars, Tech Majors, Twentieth Century Fox and Value Proposition

On the 20th March 2019, The Walt Disney Company’s acquisition of Rupert Murdoch’s 21st Century Fox became official. What did Disney acquire? The $71.3 billion merger significantly strengthens Disney’s value…

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Hulu and The Egg: How An Egg Outfoxed A Kardashian and Went On To Win The Super Bowl, With Hulu

Posted on 14th February, 2019 by Georgia Meyer in Ads, Droga5, Eugene The Egg, Exclusive, Hulu, Instagram, Insurgent, Kardashian, Kylie Kardashian, Marketing, Mental Health America, Nfl, Nike, Purposeful Marketing, Social Ecommerce, Super Bowl, Viral, Viral Fluke and World Record Egg

The egg that beat Kylie Jenner for the highest number of likes on an Instagram photo partnered with Hulu to promo an ad following the Super Bowl. Rather than ‘sell…

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ESPN+ leverages UFC appeal to double subscriber base to 2 million in five months

Posted on 8th February, 2019 by Alistair Taylor in BAMTech, Combat Sports, Direct-to-consumer, Disney, DTC, Earnings Call, Endeavor, English Premier League, Espn, Hulu, IMG, MLB, NHL, Operating Loss, Premium Content, Quarterly Financials, Rights Acquisition, Segment Loss, Sports Rights, Sports-centric, Streaming Latency, Streaming Service, Subscribers, Subscription Video On Demand, Svod, UEFA Champions League and Ufc

Disney announced in its Q1 earnings call on Tuesday that its sports-centric streaming service ESPN+ had surpassed two million subscribers, doubling its subscriber base in less than five months. Launched…

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