Tag: Hulu

Disney’s Latest Earnings Are Buoyed by Growth in Their Theme Park and Direct-to-Consumer Revenues

Posted on 10th May, 2019 by Alistair Taylor in 21st Century Fox, Additive Service, Advertising, Apple, Assets, Bundling, Cable Networks, Comcast, Direct-to-consumer, Disney, DTC, Earnings Release, Emerging Markets, Family-centric, Hedge, Hulu, Live Sports, Majority Share, Media Networks Revenue, Netflix, Off-setting Losses, Pay-tv Subcriptions, Revenue Growth, Streaming Video On Demand, Substitutive Service, Survey Data, Svod Subscriptions, Vice, Warner Media and Write-down

On Wednesday night the Walt Disney Company reported quarterly earnings for its second fiscal quarter ending March 31st 2019, beating analyst estimates with a 3% increase in year-on-year (YoY) quarterly…

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Fox News to ‘New Fox’: What is Left After Disney Deal

Posted on 1st April, 2019 by Alistair Taylor in Acquisition, CBS, Disney, Equity Stake, ESports, Fox, Fox Corporation, Fox Deportes, Fox Sports, Hulu, Live Sports, Live Tv Content, Marvel Cinematic Universe, Merger, MLB, NBA, New Fox, Nfl, On-demand Content, Pixar, Portfolio, Premium Sports, Scripted Drama, Star India, Star Wars, Tech Majors, Twentieth Century Fox and Value Proposition

On the 20th March 2019, The Walt Disney Company’s acquisition of Rupert Murdoch’s 21st Century Fox became official. What did Disney acquire? The $71.3 billion merger significantly strengthens Disney’s value…

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Hulu and The Egg: How An Egg Outfoxed A Kardashian and Went On To Win The Super Bowl, With Hulu

Posted on 14th February, 2019 by Georgia Meyer in Ads, Droga5, Eugene The Egg, Exclusive, Hulu, Instagram, Insurgent, Kardashian, Kylie Kardashian, Marketing, Mental Health America, Nfl, Nike, Purposeful Marketing, Social Ecommerce, Super Bowl, Viral, Viral Fluke and World Record Egg

The egg that beat Kylie Jenner for the highest number of likes on an Instagram photo partnered with Hulu to promo an ad following the Super Bowl. Rather than ‘sell…

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ESPN+ leverages UFC appeal to double subscriber base to 2 million in five months

Posted on 8th February, 2019 by Alistair Taylor in BAMTech, Combat Sports, Direct-to-consumer, Disney, DTC, Earnings Call, Endeavor, English Premier League, Espn, Hulu, IMG, MLB, NHL, Operating Loss, Premium Content, Quarterly Financials, Rights Acquisition, Segment Loss, Sports Rights, Sports-centric, Streaming Latency, Streaming Service, Subscribers, Subscription Video On Demand, Svod, UEFA Champions League and Ufc

Disney announced in its Q1 earnings call on Tuesday that its sports-centric streaming service ESPN+ had surpassed two million subscribers, doubling its subscriber base in less than five months. Launched…

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Advertising Week New York: The Dynamic, the Dead and the Dangerous

Posted on 9th October, 2018 by Georgia Meyer in Activist Brands, Advertising, Brand Values, Colin Kaepernick, Customer Journey, Digital Consumers, Disruption, Hulu, Linear Tv, Marketing Funnel, Nike, R/ga, Smirnoff, Spotify, Tivo, TV Audiences and Tv Campaigns

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing…

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