Tag: fandom

Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Posted on 14th January, 2020 by Hanna Kahlert in Attention Economy, Attention Saturation, Consumer Engagement, Engagement Metrics, Fandom, Fandom Insight, Music Industry, Music Streaming, Music Subscribers, Music Subscriptions, Post-peak Attention and Spotify

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue…

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‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

Posted on 9th January, 2020 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Viewership, Average Age, BARB, Broadcaster, Champions League, Channel 4, Concurrent Viewership, Consumption, Demographic Cliff, Distribution Deals, EPL, F1, F1 Channel Pass, Fandom, FIFA, Formula One, Free To Air, FTA, Grand Prix, ICC, ICC Cricket World Cup, Live Rights, Metrics, Pay Tv, Paywall, Paywalled Content, Penetration, Revenue Over Reach, Rights Holders, Sky, Sky Sports, Streaming Sports, Subscribers, Subscription, Svod, Target Audience, The Grand Tour, UCL. Premier League, UEFA, Viewing Figures and Women’s World Cup

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing…

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NFL Adding Music to Its Playbook

Posted on 4th November, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Archived Footage, Audio Content, Curated Playlists, D-Day, Demographic, Digital Content, ESports, Facebook, Fandom, Future Proof, Highlights, Live Sports, Madden NFL, National Football League, Nfl, Pandora, Paywalled Content, Reddit, Revenue Diversification, Soundcloud, Sports Fans, Spotify, Streaming, Streaming Services, Subscriptions, Target Audience, Tidal, Tik Tok, TNF, TuneIn, Twitch, Video Content and Youtube

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently-announced…

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Demographic cliff: Is gaming sports’ biggest problem?

Posted on 14th August, 2019 by Alistair Taylor in Aging Audience, Audience Engagement, Daily Active Usage, Daus, Declining Audience, Demographic Cliff, Distribution Medium, E-sports, English Premier League, EPL, ESports, Fanbase, Fandom, FIFA, FIFA EWorld Cup, Finite Attention, Fortnite, Linear Platforms, Live Sports, Liverpool FC, MAUs, MLB, Monthly Active Usage, NBA, Pay Tv, Peak Attention Economy, Rights Holders, Sky, Sky Sports, Sports, Sports Fans, Tencent, UEFA Champions League, US Masters, Wechat, Younger Audience and Youtube

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports…

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The Artist Marketing Playbook Needs Rewriting

Posted on 5th July, 2019 by Mark Mulligan in Artist Marketing, Artist Streams, Artists, Catalogue Artists, Emerging Artists, Fandom, Frontline Artists, Label Marketing, Label Marketing Strategy, Labels, Marketing Strategy, Midia Event, MIDiA Research, Monetizing Fandom and Superstar Artists

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via…

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Is Pay-TV killing off Niche Sports?

Posted on 4th July, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Engagement, Awareness, BBC, BBC One, Binge Watch, Broadcasters, Channel 4, Consumption Habits, Cricket, Declining Subscribers, Demographic Cliff, Digital Landscape, Diluting Assets, Distribution, ECB, EPL, Fandom, FIFA, FIFA Women’s World Cup, FIFA World Cup, Football, Fragmented Market, Free To Air, Gaming, ICC, ICC Cricket World Cup, ITV, Live Sports, Market Saturation, Marketing, Medium, Niche Sports, Pay Tv, Pay-tv Subscriptions, Payalled Services, Peak Attention Economy, Rights Acquisition, Rights Holders, Rugby, Scripted Drama, Secular Decline, Sky, Sky Sports, Soccer, Specialisation, Sports Rights, Streaming Insurgents, Subscribers, Subscription Video On Demand, Svod, Value Proposition, Video Games, Viewership and World Cup

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports?…

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