Tag: audience

Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

Posted on 21st May, 2020 by Alistair Taylor in AFL, AGF Aarhus, AR, Atmosphere, Audience, Australian Football League, Behind Closed Doors, Borussia Monchengladbach, Broadcasters, Broadcasts, Bundesliga, Burnley, Cardboard Cut-outs, Channel Seven, Consumption Habits, Covid-19, Crowds, Empty Stadiums, Engagement, English Premier League, EPL, European Leagues, FA, Football, Fortuna Düsseldorf, Fox Footy, Frozen Sports, Government Restrictions, Innovation, Live Sports, Lockdown, Matchday Revenues, Media Consumption, Paderborn, Pandemic, Pay-tv Subscriptions, Postponement, Project Restart, Promotion, Qualification, Relegation, Rights Holders, Second Screen, Soccer, Social Distancing, Sports Fans, Stay At Home. Be In The Stands, Survey, Tweet, Twitter, Viewership, Viewing Figures, Vr, Watford, Web Conferencing and Zoom

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football…

Read more

Consumer Engagement: The Brand Solution in a Digital Era of Churn

Posted on 21st April, 2020 by Hanna Kahlert in Ads, Advertising, Attention Economy, Attention Saturation, Audience, Brand Strategy, Communications, Community, Consumer Engagement, Messaging and Strategy

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption – and the current COVID-19-induced lockdowns…

Read more

Discovery Taking PGA Tour Golf Global

Posted on 24th October, 2018 by Alistair Taylor in Audience, Boxing, DAZN, Digital Content, Discovery, Eurosport, Eurosport Player, Golf, GolfTV, HSBC, International Rights, Matchroom Sports, Pay Tv, PGA Tour, Pricing Strategy, Rights Acquisition, Streaming Service, Streaming Subscription, Subscriber Churn, Subscription Video On Demand, Susbcriber Base and Svod

Eurosport-parent Discovery and the PGA Tour have unveiled GolfTV, an upcoming international golf-centric subscription video on demand (SVOD) service. The announcement follows a 12-year, $2 billion June agreement granting Discovery…

Read more

Has the BBC Cured Streaming Latency?

Posted on 21st September, 2018 by Alistair Taylor in 2018 FIFA World Cup, 2022 FIFA World Cup, Altice, Amazon, Amazon Prime Video, Audience, BBC, BBC IPlayer, Broadcasters, Collaboration, DAZN, Eleven Sports, Facebook, HDR, Latency, Live Sports, Netflix, Nfl, Optus, Pay Tv, Pay-TV Subscritions, Research, Rights Holders, RMC Sport, SFR, Social Media, Streaming, Streaming Services, Streaming Video On Demand, Svod, Tech Majors, UCL, UHD and Video Subscriptions

Two weeks ago, the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights.…

Read more