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Facebook Aims to Bring The Fun Back Into Music

Mark Mulligan
Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases: Adding music to videosDoing live stream lip syncs in Facebook Live videos For now the roll out is limited, which will give Facebook the opportunity to hone the service and learn from the behaviour of a relatively narrow user group.
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Is the UFC doing a Fox, and cashing in on content?

Alistair Taylor
Last week, Disney-owned ESPN acquired the exclusive rights to show the UFC tournament in the US for $1.5 billion over five years. The deal will see the UFC earn $184 million more each year than the previous deal with Fox, which begs the question; is the UFC mimicking Fox’s strategy and cashing in on its content? While Endeavor (formerly WME-IMG), which purchased the UFC for $4 billion in 2016, was seeking in the region of $450 million per year, UFC president Dana White is ecstatic with the new deal, telling MMAJunkie: “Our last deal was $116 million a year.
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Quick Take: YouTube’s Music Streaming Service Is A Defensive Hedge

Zach Fuller
YouTube has announced it is launching a paid subscription music service ­­‒ a move that many perceive as the service putting itself in direct competition with Apple, Spotify and Amazon. However, despite YouTube being the largest streaming service by reach, this actually appears more of hedge against the real incoming threat for its ad-supported model: Facebook’s music offering.
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