Category: Music

How Tencent is Successfully Monetising a Messaging App Ecosystem

Posted on 6th July, 2018 by Alistair Taylor in Advertising, China, Digital Content, Facebook, Instagram, Messaging App Ecosystem, Monetisation, Pay-walls, Streaming Video, Subscribers, Tencent, Tencent Music, Video, Video Advertising Revenue, Video Subscription, Video Subscription Revenue, Wechat and Whatsapp

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is…

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Beggars Group, Sky, The Economist, Plus more Speakers at the Access vs Ownership Industry Event

Posted on 26th June, 2018 by Dara Jegede in Midia Event, Music Subscriptions, Online Publishing, Premium Content, Premium Subscription Model, Premium Video Content, Publishing and Streaming Subscriptions

MIDiA is back with another exclusive industry event, bringing together experts, decision makers, innovators and entrepreneurs from all across the digital entertainment spectrum. This event will explore the transition in…

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