HBO Max’s Existing IP Is Emerging as Its Key Asset

One week into the HBO Max launch and its competitive edge is starting to show in an area which streaming services are not best known – their existing intellectual property. The new season 4 of adult animation Rick and Morty has been airing on Adult Swim, one of Warner Media’s pay-TV networks and for the last week on HBO Max – Warner Media’s new launched direct-to-consumer (D2C) service.
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