MIDiA Blog - Page 7

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Activision pushed Xbox to growth in an otherwise flat Q3

Cover image for Activision pushed Xbox to growth in an otherwise flat Q3

Rhys Elliott

1 Nov 2024

Product Strategy

Microsoft’s Q3 2024 results (fiscal Q1 2025) continue to reflect Xbox’s shifting strategy: Xbox’s gaming revenue grew 43% year-on-year , but essentially all of this growth came from the Activision...

min read

Two future paths for the vinyl revival

Cover image for Two future paths for the vinyl revival

Tatiana Cirisano

31 Oct 2024

monetising fandom

The vinyl resurgence is among the top music industry narratives of the past few years, especially given the recent focus on monetising fandom. The elephant in the room is the question of how long this...

min read

State of the independent music economy: Fragmentation AND consolidation

Mark Mulligan

31 Oct 2024

label market shares

independent labels

MIDiA is excited to announce our latest report “ State of the independent music economy: Fragmentation AND consolidation”. It represents the most extensive piece of research we have ever done. Through...

min read

When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms

Cover image for When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms

Ben Woods

31 Oct 2024

Creator economy

It made for a curious sight: the US senator Bernie Sanders discussing the upcoming election with Sykkuno , a creator whose digital identity is an anime inspired demi human with cat ears. These two worlds...

min read

Ofcom, Elon Musk, and the future of the social platform marketplace

Cover image for Ofcom, Elon Musk, and the future of the social platform marketplace

Hanna Kahlert

30 Oct 2024

Social platforms

Earlier this year, riots broke out across the UK, fuelled largely by misinformation and inflammatory discourse on social media. At the time, it was unclear who bore responsibility: did the brunt of the...

min read

AI and ad exchanges are helping podcast advertising grow — but who benefits most?

Cover image for AI and ad exchanges are helping podcast advertising grow — but who benefits most?

Rutger Rosenborg

30 Oct 2024

Podcast advertising has existed for more than a decade, but it is only just beginning to evolve. For much of its existence, it has resembled radio advertising more than other digital ad formats. A lack...

min read

How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Cover image for How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Tatiana Cirisano

24 Oct 2024

music merchandise

monetising fandom

Over the weekend, Billie Eilish launched a pop-up merchandise shop in SoHo, New York, where fans could choose from items like a $20 pair of shoelaces, $30 belt, $30 necktie, and $60 necklace. Partnered...

min read

Music in podcasts: Engaging superfans with a new album campaign strategy

Cover image for Music in podcasts: Engaging superfans with a new album campaign strategy

Rutger Rosenborg

23 Oct 2024

MIDiA has covered music’s big podcasting opportunity extensively. Per our June 2024 report, “ Defining podcast taste: The universal appeal of music, news, and comedy ”, music is one of the top podcast...

min read

Social platforms are eating passive entertainment. Are games eating social?

Cover image for Social platforms are eating passive entertainment. Are games eating social?

Hanna Kahlert

22 Oct 2024

At Sony Music’s Interactive Tech Day in London on 22nd October, gaming was, ironically, the highlight. From artist takeovers of Roblox destinations to concert-type experiences in Fortnite Islands, the...

min read

Want to monetise generative AI tools effectively? Then make them safe for creators

Cover image for Want to monetise generative AI tools effectively? Then make them safe for creators

Ben Woods

17 Oct 2024

Creator economy

Adobe wrapped its creativity conference on Wednesday after a slew of product announcements for creators. Much like last year’s MAX event, artificial intelligence was front and centre. Many of the demos...

min read

The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Cover image for The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Hanna Kahlert

15 Oct 2024

There is an inherent tension between tech-enabled accessibility to creation (good), and the ability for that entertainment to become successful (challenging). Music and other entertainment industries typically...

min read

Subscriptions are not the future of podcast monetisation

Cover image for Subscriptions are not the future of podcast monetisation

Rutger Rosenborg

15 Oct 2024

As markets fragment and niches grow, the need for meaningful, high-value exchanges between creators and their followers has never been more pressing. Yet, only a select few creators manage to transform...

min read

AI’s creator economy revolution will accelerate if it can join the dots

Cover image for AI’s creator economy revolution will accelerate if it can join the dots

Ben Woods

11 Oct 2024

Creator economy

While generative artificial intelligence (AI) is in its infancy, many people are optimistic about the technology’s potential. Organisations are deploying AI to improve productivity – and creators and...

min read

Beyond the obvious: Building future-focused strategy

Cover image for Beyond the obvious: Building future-focused strategy

Mark Mulligan

11 Oct 2024

Business Strategy

Business strategy has long been demarcated across sustaining and disruptive innovation. In the digital realm, the latter has had the upper hand, but now, as digital enters a slower growth phase, sustaining...

min read

Horizon's price changes show why consoles are pushing for no discs

Cover image for Horizon's price changes show why consoles are pushing for no discs

Rhys Elliott

10 Oct 2024

PlayStation recently launched a remaster of 2017’s Horizon Zero Dawn forPS5 and PC. As part of a specialpromotion from Sony, anyone who already owns the original Horizon Zero Dawn can paya $10 upgrade...

min read

Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Cover image for Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Rutger Rosenborg

9 Oct 2024

Video streaming

As more sustainable acquisitions come to podcasting, according to Podnews , Spotify is again looking to spend up to seven figures on creator investments. This time, video is the primary focus. Per Bloomberg...

min read

AI, dead internet theory, and why analogue is a future-proof business strategy

Cover image for AI, dead internet theory, and why analogue is a future-proof business strategy

Hanna Kahlert

8 Oct 2024

analogue revival

The internet is abuzz over Google NotebookLM’s eerily realistic-sounding podcasts. Last week, MIDiA wrote about how it will disrupt primarily information-driven podcasting, rather than entertainment...

min read

Unpacking AI’s threat to video creator hardware

Cover image for Unpacking AI’s threat to video creator hardware

Ben Woods

4 Oct 2024

Creator economy

Video creator tools

“AI video generators are just another tool in the box”: this statement has been circulating in recent months as AI adoption gathers pace. It is mostly used to soothe concerns regarding AI disruption...

min read

Most gamers prefer single-player games

Cover image for Most gamers prefer single-player games

Rhys Elliott

3 Oct 2024

It’s no secret that the bulk of AAA games market revenues come from in-game purchases , mostlyfrom live-service games. It’s also impossible to ignore that the live-service market is fiercely competitive....

min read

Brazil climbs the global top 10: a new era for the music market

Cover image for Brazil climbs the global top 10: a new era for the music market

Leo Morel

3 Oct 2024

brazil music market

Music streaming

In recent years, Brazil’s music market has transformed, echoing the nation’s broader economic and cultural dynamics. After facing a severe economic crisis that began in 2017, Brazil is now experiencing...

min read

‹
1
2
3
4
5
6
7
8
9
10
...
119
120
›

Showing 121 to 140 of 2399 results.