MIDiA Blog - Page 27

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Meta’s VR push should focus on the reality of the average consumer

Ben Woods

25 Apr 2023

Why AI generation might be just what music needs

Tatiana Cirisano

25 Apr 2023

Record labels

artificial intelligence

Music streaming

In her hit ‘Saoko’, Rosalía celebrates her multi-dimensionality, singing (translated from Spanish): “I contradict myself, I transform / I’m everything, I transform”. As artists navigate the world of AI-generated music, her words might become a mantra.

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Solving the problems of AI require defining what it is… and these lines are tricky to draw

Hanna Kahlert

20 Apr 2023

Artists direct

Media and Marketing

Universal Music Group has released a statement asking streaming platforms like Spotify and Apple Music to stop allowing AI’s to train on their datasets, and to remove AI music (largely in the wake of the viral AI-generated hit ‘Heart On My Sleeve’, made in the style of The Weeknd and Drake).

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Quick take: Can Rovio give Sega wings in mobile and live services?

Karol Severin

20 Apr 2023

acquisition

rovio

sega

Sega is acquiring Rovio, and from my perspective, this deal makes sense for both sides. We are experiencing another step in the games industry’s wider consolidation journey, as cross-platform (i.e., mobile, pc, console, TV, etc.

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Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?

Annie Langston

19 Apr 2023

Spotify

Radio

Gen Z

Although radio set the stage for podcasts, its transition into the digital space has been challenging. Now, Spotify is simplifying this process. With its 2021 acquisition of podcast tech company Whooshkaa, Spotify is rolling out its “broadcast-to-podcast” technology, which allows broadcasters to turn their live broadcast into an on-demand podcast — further taking the live out of audio .

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Live streams won’t steal ticket sales, but social just might

Tatiana Cirisano

18 Apr 2023

live streaming

coachella

music festivals

Frank Ocean’s headlining Coachella set on Sunday night was one of the most-anticipated sets ever, not least because the elusive singer has not performed publicly since 2017, but also because the performance was a holdover from 2020’s cancelled festival.

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Community and influencers are poised to lead a video monetisation revolution

Ben Woods

18 Apr 2023

DAZN

Twitch

Recurly

Streaming TV and social video services are enduring a bout of uncertainty from high inflation and sluggish economic growth. Traditional monetisation strategies that have underpinned these platforms are now being sorely tested by the economic tumult.

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AI will transform music; the question is how?

Mark Mulligan

18 Apr 2023

AI music

Paid Content

Artifical Intelligence

Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter. Think 3D printing, VR, NFTs. In my 20+ years as a media and tech analyst, only three technologies have had a level of hype that felt like it was going to live up to expectations: 1) the internet (which was already in full swing by the time I started out – I’m not that old); 2) smartphones / apps; and 3) AI.

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Gig tickets: artist discovery versus consumer satisfaction

Ashleigh Millar

13 Apr 2023

Music

Media and Marketing

Marketing Strategy

Since the return to normal, superstars and up-and-coming artists alike are creating new ways to adapt to the attention economy – and live performances are no exception. In a world accustomed to on-demand content, where trends and interests are fleeting, and the music market is hugely oversaturated thanks to the growing creator tools economy, creators need to find ways to entice fans to come to their live gigs.

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Why Max is the one to watch in 2023

Tim Mulligan

13 Apr 2023

Warner Bros. Discovery

Max

HBO Max

Investors attending Warner Bros. Discovery’s Streaming Product Press Event yesterday were reminded of the history underpinning D2C disruptor HBO Max as it was rebranded Max. The narrative for the rebrand was clear: trust us to get this right as we have been doing this successfully for a very long time.

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Netflix’s risk averse strategy is right for the retention age

Ben Woods

12 Apr 2023

streaming tv

Netflix

Stranger Things

Netflix is known for its fearless approach to financing new movies and shows. And yet the recent flurry of press coverage suggests the streaming TV service behind Glass Onion: A Knives Out Mystery is now taking a more conservative approach to commissioning.

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As Spotify joins the live audio shutdown, can Amp and Spaces get it right?

Annie Langston

12 Apr 2023

live audio

Spotify

Twitter

On the heels of cancelling several live audio shows, Spotify is now entirely shutting down its live audio app Spotify Live . Spotify was one of many major platforms to invest in live audio after Clubhouse kickstarted the craze during the Covid-19 pandemic, and it is not the only company now struggling to resuscitate the format.

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The next AI battleground will be around datasets, not just functionality

Hanna Kahlert

12 Apr 2023

privacy

data privacy

The conversation about AI has permeated every level of every industry, from architecture to music to politics. What it is, what it can do, and what it should be allowed to do are all hot topics –and yet, the answers are perhaps more simplistic than might be expected from all the hype.

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The music industry obsesses over artist performance statistics – where are label performance statistics?

Keith Jopling

10 Apr 2023

Streaming Music

music industry

Music

One of the watchwords in labels recently has been a focus on the ‘value proposition’ for artists, and it is easy to see why. In the streaming and social age, where independent self-releasing artists can get their music out into the world without a label, why should they sign to one at all? Up until even recently it was clear, for both majors and for indies.

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Music streaming’s looming generational blind spot

Tatiana Cirisano

6 Apr 2023

Music streaming

millennials

Gen Z

Music streaming platforms have clamoured to attract Gen Z, with good reason. The cool, new kids out-stream everyone and are pioneering new ways to engage with music, yet they are spending more time on TikTok than streaming services might like.

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The great monetisation reset

Tim Mulligan

6 Apr 2023

NBCUniversal

Kerv Interactive

Twitch

2023 is shaping up to be an inflection point for video. The initial wave of streaming disruption is maturing and recalibrating to reflect a new period of adjustment to the new normal of slowing subscriber growth and increasingly constrained consumer spending.

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The future of podcasts is growing beyond the screen

Annie Langston

5 Apr 2023

experiences

IRl

artificial intelligence

Podcasts are breaking out of isolated, digital consumption and into real-life experiences. At this year’s On Air Fest, the Pod Loft hosted a series of podcast activations for a variety of shows, including My Favorite Murder, where fans – known as Muderinos – gathered to see fan art and tributes to the show.

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Why TikTok and the future of social is now on trial

Hanna Kahlert

5 Apr 2023

TikTok

Social

Twitter

The last two weeks have seen social platforms, especially TikTok, abuzz with clips of TikTok CEO Shou Zi Chew’s hearing before the US congress, answering lawmakers’ questions about the social media app’s data protections for users and its relationship with China.

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Sports broadcasting is ripe for disruption…and creators know it

Ben Woods

4 Apr 2023

Twitch

Kings League

soccer

The former Barcelona footballer Gerard Pique made a surprising claim last month (March 2023). To promote his Twitch football channel, the Kings League, the retired centre back unfurled a giant banner in the Catalonian capital that read: “The thought of us filling up Camp Nou really scares them”.

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MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video

Ben Woods

30 Mar 2023

Social media

streaming tv

monetisation

After a prolonged period of unbridled growth, streaming TV and social video platforms have been confronted by multiple challenges in 2023. Subscription growth is slowing and consumer attention is peaking.

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