MIDiA Blog - Page 25

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

TikTok has been banned in Montana: an early blow in a larger battle

Cover image for TikTok has been banned in Montana: an early blow in a larger battle

Hanna Kahlert

18 May 2023

Media and Marketing

The TikTok ban in Montana does not come as a huge surprise, with the state having threatened to do so in the wake of the recent hearings of the company before congress. It also cannot do much; users who...

min read

Social content platforms are set to compete with everything in entertainment

Cover image for Social content platforms are set to compete with everything in entertainment

Hanna Kahlert

17 May 2023

Or at least, they will try to. TikTok is already a hub of creativity and consumption to match the changing preferences of a digital-native (and increasingly mobile-first) generation who have spent much...

min read

Are streaming TV services poised to become pay TV channels in all but name?

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Ben Woods

16 May 2023

Amazon Prime Video

The streaming TV landscape is changing rapidly. Leading entertainment industry executives are questioning every aspect of the subscription video on-demand (SVOD) model in pursuit of sustainable profits....

min read

Amazon bringing physical product shopping into games is a prime example of monetising fandom

Cover image for Amazon bringing physical product shopping into games is a prime example of monetising fandom

Karol Severin

12 May 2023

in-game monetisation

Earlier this week, Amazon announced an initiative called Amazon Anywhere . It enables mobile games to offer consumers the ability to purchase physical products (e.g., toys and merchandise) directly inside...

min read

The new need for scarcity, and why the next big leap in entertainment has not happened yet

Cover image for The new need for scarcity, and why the next big leap in entertainment has not happened yet

Hanna Kahlert

11 May 2023

AI has dominated discourse in the entertainment industry and beyond for most of this year. As a tool it poses opportunities for some and threats for others. As a dynamic shift it will usher in a content...

min read

The global dance music industry grew by 34% in 2022

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Mark Mulligan

11 May 2023

electronic music

Last week I was at the International Music Summit in Ibiza, the annual music industry business event. This year MIDiA compiled the annual IMS Music Business Report and I presented the findings at the opening...

min read

BeReal: The app’s missed entertainment-fandom opportunity

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Ashleigh Millar

10 May 2023

By the end of 2022, the novelty of BeReal’s uniquely ‘authentic’ take on social media was spreading like wildfire across the internet. Consumers and the industry alike were watching closely to see...

min read

Why the creator tools and services market is bigger than you think (and it is not AI)

Cover image for Why the creator tools and services market is bigger than you think (and it is not AI)

Tatiana Cirisano

10 May 2023

Creator economy

One of the biggest stories of the past few years is the rise of self-releasing artists, who number 6.4 million in 2022, a 16.8% growth from 2021. Everyone wants a piece of that growth, which is part of...

min read

How gamers are levelling up the podcast market

Cover image for How gamers are levelling up the podcast market

Annie Langston

10 May 2023

Games-inspired content is proving to create film and television hits. With TV shows like The Last of Us, and feature films like Dungeons & Dragons: Honour Among Thieves , gaming fans are a key entertainment...

min read

Amazon Prime Video’s spy drama Citadel forges a new frontier in product placement

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Ben Woods

9 May 2023

Product placement has a long history helping film and TV producers maximise the monetisation of their content. The use of products by Hollywood stars to promote brands dates backs to the 1920s when Red...

min read

New content is not the only answer for creators

Cover image for New content is not the only answer for creators

Samuel Griffin

4 May 2023

As platforms become inundated with new content, competition for attention is constantly intensifying. Many creators must keep working harder (streaming more) to maintain their current metrics. The requirement...

min read

Spotify podcast earnings: Moving beyond the investment phase

Cover image for Spotify podcast earnings: Moving beyond the investment phase

Annie Langston

3 May 2023

Spotify’s Q1 2023 earnings revealed its growing userbase — now at 515 million monthly active users (MAUs) — and some key insights into its podcast vertical. First quarter revenue fell short of expectations,...

min read

Embrace, enhance or hinder: What will AI do for you, the creator?

Cover image for Embrace, enhance or hinder: What will AI do for you, the creator?

Kriss Thakrar

3 May 2023

Creator economy

There has been an abundance of coverage and conversation around AI, and it is unlikely to fade away any time soon. There is a question of how AI will change the music industry and broader creator economy....

min read

CMA blocking Microsoft from acquiring Activision raises more questions than answers

Cover image for CMA blocking Microsoft from acquiring Activision raises more questions than answers

Karol Severin

27 Apr 2023

UK’s Competition and Markets Authority (CMA) just announced that it “ prevented Microsoft’s proposed purchase of Activision over concerns the deal would alter the future of the fast-growing cloud...

min read

By backpedalling its exclusive strategy, Spotify puts its content to the test

Cover image for By backpedalling its exclusive strategy, Spotify puts its content to the test

Annie Langston

26 Apr 2023

Since Spotify began its audio investments in 2019, it has spearheaded the exclusive podcast strategy to attract users to the platform. Now, Spotify is giving some of its Gimlet shows, such as Science Vs.,...

min read

The future of entertainment lies in collaborating with audiences themselves

Cover image for The future of entertainment lies in collaborating with audiences themselves

Hanna Kahlert

26 Apr 2023

After two years of the Covid boom, the tide that buoyed tech and digital entertainment companies has begun to recede. The likes of Meta, Netflix, and even Apple and Alphabet have all seen stock dips, largely...

min read

Meta’s VR push should focus on the reality of the average consumer

Cover image for Meta’s VR push should focus on the reality of the average consumer

Ben Woods

25 Apr 2023

virtual reality

The tipping point for virtual reality headsets remains elusive. Last year’s market hype around the metaverse suggested widespread adoption was within reach, only for Sony to reportedly dial down its...

min read

Why AI generation might be just what music needs

Cover image for Why AI generation might be just what music needs

Tatiana Cirisano

25 Apr 2023

artificial intelligence

Music streaming

In her hit ‘Saoko’, Rosalía celebrates her multi-dimensionality, singing (translated from Spanish): “I contradict myself, I transform / I’m everything, I transform”. As artists navigate the...

min read

Solving the problems of AI require defining what it is… and these lines are tricky to draw

Cover image for Solving the problems of AI require defining what it is… and these lines are tricky to draw

Hanna Kahlert

20 Apr 2023

Media and Marketing

Universal Music Group has released a statement asking streaming platforms like Spotify and Apple Music to stop allowing AI’s to train on their datasets, and to remove AI music (largely in the wake of...

min read

Quick take: Can Rovio give Sega wings in mobile and live services?

Cover image for Quick take: Can Rovio give Sega wings in mobile and live services?

Karol Severin

20 Apr 2023

Sega is acquiring Rovio, and from my perspective, this deal makes sense for both sides. We are experiencing another step in the games industry’s wider consolidation journey, as cross-platform (i.e.,...

min read

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