Tag: TV Shows

Altered Carbon: Tracking Fandom into the Future

Posted on 6th March, 2020 by Hanna Kahlert in Ads, Advertising, Altered Carbon, Baby Yoda, Fandom, Fandom Insight, Marketing, Marketing Funnel, Metrics, Netflix, The Mandalorian, The Mandalorian Ratings, Tracking Fandom, TV, TV Show Fandom, TV Shows, Video Advertising and Video Advertising Revenue

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an…

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DC Universe Is The First Strategic Move In The Next Round of Direct-To-Consumer Offerings

Posted on 25th July, 2018 by Alistair Taylor in Amazon, AT&T, Comic-con, Comics, ComiXology Unlimited, Consumer Behaviour, DC, DC Universe, Direct-to-consumer, Disney, Fox, Hulu, Marvel, Marvel Unlimited, Messaging Ecosystem, Movies, Netflix, Online Store, Online Streaming, Pay Tv, Subscription, Subscription Video, Svod, TV Shows, User Base, Value Proposition, Video Subscribers, Warner Bros and Warner Media

Warner Bro’s long awaited DC Universe subscription video on demand (SVOD) service is nearing its grand unveiling, having now decided upon a pricing plan. This is the latest of a…

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