Tag: digital content

Is YouTube MLB’s Answer to Tap into Younger Audience?

Posted on 29th July, 2019 by Alistair Taylor in Amazon Prime Video, Baseball, Cable Consumption, Channel 4, Concurrent Viewers, Consumer Behaviours, Content Consumption, Cricket, DAZN, Demographic, Digital Content, Digital Ecosystem, Distribution Deal, Diversification, ECB, English Premier League, EPL, Espn, Exclusive Rights, Facebook, Fanbase, Fans, FIFA Women’s World Cup, Finite Resources, Fox, Free To Air, FTA, Google, ICC Cricket World Cup Final, Ive Sports, LA Dodgers, Major League Baseball, MLB, Morning Consult, Multiple Subscriptions, Non-exclusive, OTT, Over-the-top, Pay-TV Subscribers, Peak Attention Economy, Peak Audience, Penetration, Philadelphia Phillies, Premium Rights, Rights Acquisition, Rights Holders, Sky, Sports Fans, Sports Rights, Subscribers, Subscription Retention, TBS, Time Allocation, Wau, Weekly Active Users and Youtube

On July 18th, Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019.…

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Will An EPL Streaming Service Devalue Domestic Rights?

Posted on 15th February, 2019 by Alistair Taylor in Addressable Audience, Amazon, Amazon Prime Video, BT, BT Sport, Crystal Palace, Digital Content, Eleven Sports, English Premier League, EPL, Espn, La Liga, Linear Offering, Netflix, Now TV, OTT, Pragmatism-gap, Premier League TV, Premier Sports, Premium Rights, Rights Acquisition, Rights Landscape, Serie A, Setanta Sports, Singtel, Sky, Sport Rights, Strategy, Streaming Service, Subscribers, Subscription Video On Demand, Svod, TalkSPORT, The Sunday Times, Traditional Broadcasters and USP

Following the English Premier League (EPL) announcing in November its plans to launch its own streaming service for the next rights cycle (2022-2025), the Sunday Times reported that the EPL…

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Discovery Taking PGA Tour Golf Global

Posted on 24th October, 2018 by Alistair Taylor in Audience, Boxing, DAZN, Digital Content, Discovery, Eurosport, Eurosport Player, Golf, GolfTV, HSBC, International Rights, Matchroom Sports, Pay Tv, PGA Tour, Pricing Strategy, Rights Acquisition, Streaming Service, Streaming Subscription, Subscriber Churn, Subscription Video On Demand, Susbcriber Base and Svod

Eurosport-parent Discovery and the PGA Tour have unveiled GolfTV, an upcoming international golf-centric subscription video on demand (SVOD) service. The announcement follows a 12-year, $2 billion June agreement granting Discovery…

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Is Rugby in a state of crisis?

Posted on 12th October, 2018 by Alistair Taylor in Audience Reach, Consumer Behaviour, CVC, DAZN, Debt, Digital Content, Digital Rights, Diversify Revenues, European Champions Cup, Gallagher Premiership Rugby, Guardian, Heineken, Mobile Consumption, Natwest, Nfl, Pay Tv, RBS, Rights Holders, Rugby, Six Nations, Sponsorship, Strategy, Streaming, Svod, The Rugby Paper and Valuation

The value of Rugby has suffered another major blow in what has already been a tumultuous year financially for the sport. The asking price for the Six Nations title sponsorship…

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Big Brother Axed By Channel 5, But It Is Not All Bad News For Endemol

Posted on 14th September, 2018 by Alistair Taylor in Big Brother, Channel 4, Channel 5, Digital Content, Digital Natives, Endemol, Engagement, Facebook, Netherlands, Online, Pay Tv, Quarterly Trends, Reality TV, Social Media, Spotify, Streaming Behaviours, Streaming Video On Demand, Subscriptions, Svod, Terrestial Channel, TV Show Fandom, UK, UK Franchise, Viacom and Youtube

Dutch production house Endemol is no longer going to be making cult reality TV show Big Brother for Viacom’s UK terrestrial channel, Channel 5. It announced that it was “disappointed…

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NFL issues warning to streaming services

Posted on 6th September, 2018 by Alistair Taylor in 2018 World Cup, Amazon Prime Video, Consumer Behaviour, Coverage, DAZN, Digital Content, Domestic Sports Rights, Eleven Sports, Mobile Rights, Nfl, Optus, Pay Tv, Pay-tv Subscriptions, Perform, Premium Content, Rights Auction, Rights Holders, Serie A, Sporting Rights, Sports Content, Sports Fans, Streaming Services, Subscribers, Svod and Tech Majors

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability…

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The Changing Streaming Sports Landscape Is A Pre-Cursor For What Is To Come

Posted on 6th August, 2018 by Alistair Taylor in Ad Supported Streaming Service, Amazon, Asia, BBC IPlayer, Consumer Behaviour, Content Consumption, D-Day, Digital Content, Disney, Domestic Rights, EPL, Espn, Facebook, FIFA World Cup, Live Sports, Nfl, Pay Tv, Pay-tv Subscriptions, Rightsholders, Sport Centric Streaming Service, Sports, Sports Landscape, Sports Rights, Sports Viewing, Streaming Services, Subscribers, Subscription Video On Demand, Svod, Traditional Broadcasters, Tv Audience, UCL and UEFA Champions League

The sports landscape fundamentally changed when tech major Amazon won the exclusive rights to package F in the landmark English Premier League (EPL) rights deal in June. The acquisition of…

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Facebook deal with the English Premier League concerns traditional broadcasters

Posted on 10th July, 2018 by Alistair Taylor in Amazon, BBC, Broadcasters, Consumer Behaviour, Cord Cutting, Digital Content, English Premier League, EPL, Facebook, IPlayer, Netflix, Pay_TV, Rights, Rights Portfolio, Sky, Sports Landscape, Sports Rights, Streaming Service, Subscription Video On Demand, Svod, Traditional Networks and World Cup

Facebook, the latest tech major to get involved with sports streaming, last week agreed its first ever rights deal with the English Premier league (EPL). This deal signified another step…

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How Tencent is Successfully Monetising a Messaging App Ecosystem

Posted on 6th July, 2018 by Alistair Taylor in Advertising, China, Digital Content, Facebook, Instagram, Messaging App Ecosystem, Midia Event, Monetisation, Pay-walls, Streaming Video, Subscribers, Tencent, Tencent Music, Video, Video Advertising Revenue, Video Subscription, Video Subscription Revenue, Wechat and Whatsapp

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is…

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