Category: Uncategorised

Is pay-TV killing off niche sports?

Posted on 4th July, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Engagement, Awareness, BBC, BBC One, Binge Watch, Broadcasters, Channel 4, Consumption Habits, Cricket, Declining Subscribers, Demographic Cliff, Digital Landscape, Diluting Assets, Distribution, ECB, EPL, Fandom, FIFA, FIFA Women’s World Cup, FIFA World Cup, Football, Fragmented Market, Free To Air, Gaming, ICC, ICC Cricket World Cup, ITV, Live Sports, Market Saturation, Marketing, Medium, Niche Sports, Pay Tv, Pay-tv Subscriptions, Payalled Services, Peak Attention Economy, Rights Acquisition, Rights Holders, Rugby, Scripted Drama, Secular Decline, Sky, Sky Sports, Soccer, Specialisation, Sports Rights, Streaming Insurgents, Subscribers, Subscription Video On Demand, Svod, Value Proposition, Video Games, Viewership and World Cup

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports?…

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How ByteDance May Just Be About to Drive the Next Streaming Paradigm

Posted on 24th May, 2019 by Mark Mulligan in China, Consumption, Emerging Markets, Fandom, India, Monetizing Fandom, Music Fandom, Music Fans, Musically, Soundcloud, Spotify, Streaming, Streaming Music, T-series, Tencent, Tencent Music Entertainment, Tiktok and Youtube

Streaming music is approaching a decision point. Right now, music subscriptions are doing a fantastic job of monetising consumption, but next we need to learn how to monetise fandom. Global…

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Creator Support: A New Take on User Centric Licensing

Posted on 26th April, 2019 by Mark Mulligan in Amuse, Artist Streaming Income, Artists, Billie Eilish, Circa Waves, Deezer, Indie Labels, Keywords: User Centric Licensing, Kobalt, Label Services, Lauv, Major Labels, Patreon, Rex Orange County, Spotify, Streaming Income, Streaming Licensing, Streaming Royalties and Taylor Swift

User-centric licensing (i.e. stream pay-outs based on sharing the royalty income of an individual user split across the music they listen to) has stimulated a lot of debate. I first explored…

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New MIDiA Latin American Streaming Report, in English, Spanish and Portuguese

Posted on 4th April, 2019 by Mark Mulligan in Brazil Growth, Brazil Music Consumers, Brazil Music Market, Brazil Streaming, Brazil Streaming Market, Brazil Streaming Music, Brazilian Consumer Behaviour, Central America, Latin America, Latin America Music Market, Latin America Streaming, Mexican Consumer Behaviour, Mexico Growth, Mexico Music Consumers, Mexico Music Market, Mexico Streaming, Mexico Streaming Market, Mexico Streaming Music, Midia Latin America, South America, South America Streaming, Streaming and Streaming Music

MIDiA has just published its latest report on the Latin American streaming music market, and we have versions available in English, Spanish and Portuguese. MIDiA has been tracking the Latin…

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