Blog - Page 28

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Are we approaching the age of digital disengagement?

Hanna Kahlert

1 Jun 2023

Media and Marketing Cultural trends

Digital entertainment, despite its mild correction from the lockdown-boom period, is still at record levels of engagement. More content is being created than ever before, more efficiently and cost-effectively, across games, music, and video.

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Authenticity is at the heart of the video podcast

Ben Woods

31 May 2023

Video podcasts broadcast news Sky News

Video and audio platforms have been equally aggressive when treading upon each others’ turf. The platform flexibility of smartphones and smart TVs has created the opportunity for entertainment companies to extend audience engagement outside their core areas of expertise.

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BBC signals radio’s shift to the podcast market

Annie Langston

31 May 2023

BBC Podcasts Spotify

The BBC has traditionally stuck to public programming for its radio arm. However, BBC Radio is now shifting some of its programming to BBC Studios, meaning it can now be offered for global distribution on major podcast platforms, like Spotify.

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What Project Q tells us about Sony’s strategic thinking?

Karol Severin

25 May 2023

Project Q Sony PlayStation

During Sony’s Showcase event last night, Sony unveiled Project Q – a handheld gaming device. It will come to the market later this year, though Sony did not specify the exact date or price yet. Project Q will enable the user to stream the games that are installed on their PS5 device over wi-fi.

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AI will unlock creation rather than consumption

Mark Mulligan

25 May 2023

AI AI music artificial intelligence

Unlike most new technology hype cycles, the impact of AI on the world is already surpassing expectations. The current hype around AI far exceeds that of more recent tech, such as VR, NFTs, and 3D printing.

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Telly’s challenge to the smartphone opens a new front in the second screen wars

Ben Woods

24 May 2023

Smart TV Telly FAST

Rarely does a new product manage to redefine its market. In 2007, the launch of the iPhone caused a seismic shift when Apple transformed the mobile phone from a device for calls and texts to an entertainment hub with the computing power of a small laptop.

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The New York Times audio app is a bet on podcast exclusivity — here is why it might work

Annie Langston

24 May 2023

The New York Times Podcasts Exclusive

Last week, The New York Times (NYT) debuted their official audio app, NYT Audio . NYT produces many popular podcasts, including The Daily and This American Life , utilising multiple streaming platforms to grow their audiences.

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Social media regulation is imminent; here is how it will shape the future of entertainment

Hanna Kahlert

24 May 2023

Media and Marketing Critical Developments

Last week, the US state of Montana banned (new downloads of) TikTok within its borders. This week, the US surgeon general has issued an official advisory about the negative mental health impacts of social media on young people.

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A new era of music fluidity is here

Tatiana Cirisano

23 May 2023

Music fandom user-generated content Social media

What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic, multi-directional one.

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Live services: Is the success of the few clouding the strategic judgement of the many?

Perry Gresham

19 May 2023

live services EA microtransactions

EA are heavily committed to the live service model, with their earnings release for financial year ending March 2023 putting their share of games revenues from full game purchases at just 26%, meaning that 74% came from live services and other revenue sources.

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YouTube’s podcast push raises the question: what actually is a podcast?

Annie Langston

18 May 2023

Spotify YouTube TikTok

Podcast videos have been all the rage as of late, with YouTube officially launching its podcast vertical — although Bloomberg reports that NPR, Slate, and The New York Times have struggled to kickstart their YouTube presence.

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TikTok has been banned in Montana: an early blow in a larger battle

Hanna Kahlert

18 May 2023

Media and Marketing

The TikTok ban in Montana does not come as a huge surprise, with the state having threatened to do so in the wake of the recent hearings of the company before congress. It also cannot do much; users who already have the app can continue to use it, and in a state of a roughly 1.

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Social content platforms are set to compete with everything in entertainment

Hanna Kahlert

17 May 2023

Social Twitter TikTok

Or at least, they will try to. TikTok is already a hub of creativity and consumption to match the changing preferences of a digital-native (and increasingly mobile-first) generation who have spent much of their entertainment lives in an environment of attention saturation.

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Are streaming TV services poised to become pay TV channels in all but name?

Ben Woods

16 May 2023

Netflix Disney+ Amazon Prime Video

The streaming TV landscape is changing rapidly. Leading entertainment industry executives are questioning every aspect of the subscription video on-demand (SVOD) model in pursuit of sustainable profits.

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Amazon bringing physical product shopping into games is a prime example of monetising fandom

Karol Severin

12 May 2023

Amazon in-game monetisation e-commerce

Earlier this week, Amazon announced an initiative called Amazon Anywhere . It enables mobile games to offer consumers the ability to purchase physical products (e.g., toys and merchandise) directly inside the game.

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The new need for scarcity, and why the next big leap in entertainment has not happened yet

Hanna Kahlert

11 May 2023

AI hype cycle scarcity

AI has dominated discourse in the entertainment industry and beyond for most of this year. As a tool it poses opportunities for some and threats for others. As a dynamic shift it will usher in a content boom that will make the previous few years of streaming dilution and attention saturation seem sm...

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The global dance music industry grew by 34% in 2022

Mark Mulligan

11 May 2023

IMS dance music electronic music

Last week I was at the International Music Summit in Ibiza, the annual music industry business event. This year MIDiA compiled the annual IMS Music Business Report and I presented the findings at the opening of the event.

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BeReal: The app’s missed entertainment-fandom opportunity

Ashleigh Millar

10 May 2023

BeReal Snapchat Instagram

By the end of 2022, the novelty of BeReal’s uniquely ‘authentic’ take on social media was spreading like wildfire across the internet. Consumers and the industry alike were watching closely to see if the app could one-up itself and compete with the seemingly unseatable Instagram and Snapchat, ...

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Why the creator tools and services market is bigger than you think (and it is not AI)

Tatiana Cirisano

10 May 2023

Music creators creator tools Creator economy

One of the biggest stories of the past few years is the rise of self-releasing artists, who number 6.4 million in 2022, a 16.8% growth from 2021. Everyone wants a piece of that growth, which is part of the reason why distributors like Stem and TuneCore increasingly offer much more than distribution,...

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How gamers are levelling up the podcast market

Annie Langston

10 May 2023

Twitch YouTube Spotify

Games-inspired content is proving to create film and television hits. With TV shows like The Last of Us, and feature films like Dungeons & Dragons: Honour Among Thieves , gaming fans are a key entertainment audience that podcasts can also attract.

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