MIDiA Blog - Page 117

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Hulu’s Growth Shows That It’s Not all About Netflix

Tim Mulligan

1 Dec 2015

For both the mainstream media and the consumer online video subscription services equate to either Netflix or Amazon Prime Instant Video. The push towards SVOD (Subscription Video On Demand) services becoming a mainstream phenomenon has been driven in no small part by the PR machine headed up by the media friendly CEO of Netflix Reed Hastings.

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MIDiA Chart Of The Week: Music Discovery

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Mark Mulligan

30 Nov 2015

Chart Of The Week

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear case for YouTube views driving discovery which then led to sales.

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Google Search Lets Users Stream In-App Content: Impacts And Threats

Karol Severin

27 Nov 2015

google indexing

Google Search made two significant steps last week. Firstly, it can now search app-only content. Secondly, Google started to test streaming in-app content from the cloud, without the apps having to be installed on users phones.

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MIDiA Data Point Of The Day: US Video Users

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Mark Mulligan

27 Nov 2015

Data Point Of The Day

There are 169 million online video users in the US. Online video use has now become a mainstream US consumer activity over half of the US population now watching online. Broadband connectivty, technology and cultural affinity with the US-based global leaders in online video such as Netflix and YouTube have greatly facilitated this process.

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Yonder And The Next 100 Million

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Mark Mulligan

25 Nov 2015

Beyond Oblivion

Yonder’s partnershipwith Celcom Axciata in Malayisa is a deal that you might have missed . But you should pay attention because it points to the huge emerging market opportunity for music that is largely going unmet.

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The Vision Behind Today’s DisneyLife Launch

Tim Mulligan

23 Nov 2015

Today marks the launch of DisneyLife in the UK. This is Disney’s new app –based subscription video on demand service. The launch represents a significant development in the evolution of the global content provider which has been the forefront of so much story-telling innovation and looks set to continue this tradition.

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MIDiA Chart Of The Week: How Music Measures Up Against Video

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Mark Mulligan

23 Nov 2015

Chart Of The Week

Music streaming

The music industry has long been viewed as a canary in the mine for how media industries transition into the digital era. In many respects that role has now been outlived. Book publishers quickly realised that after a few short years they had moved beyond where the labels had got to in 10.

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Google Play Slashes Minimum App Prices In Emerging Markets

Karol Severin

20 Nov 2015

Google Play announced new minimum app prices equating to approximately 26 cents, just over a quarter of the US and European minimums. The decision includes 17 emerging markets. ( See the complete list here ).

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Vine Gets Creative For Non Creatives

Tim Mulligan

19 Nov 2015

Content Creators

Yesterday’s announcement by 6 second video platform Vine that it is has launched a new feature for audio remixing of videos highlights two new contradictory trends in short form video. Firstly most people cannot produce short form videos that people want to watch in any great number.

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MIDiA Data Point Of The Day: Video Subscribers

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Mark Mulligan

18 Nov 2015

Data Point Of The Day

Online video appeals equally across the gender divide and this is reflected in the percentage of female subscribers to video services. This contrast s sharply with music subscriptions where the majority of subscribers are male.

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Consumer Spending On Digital Music Fell In 2014 [Yes You Read That Right]

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Mark Mulligan

17 Nov 2015

Spending money on recorded music has become a lifestyle choice, an honesty box for the conscientious consumer. No one really needs to pay for music anymore. That much is familiar to most, but what is new is that it is now manifesting itself in a new worrying way.

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MIDiA Chart Of The Week: Mobile App Buyers

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Mark Mulligan

16 Nov 2015

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their small number means that they make precarious foundations for the market.

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T-Mobile Embraces The New Video Streaming Reality With "Binge On"

Tim Mulligan

13 Nov 2015

From November 15th onwards T-Mobile will stop charging for data usage of selected online video services with the launch of a new feature call “Binge On.” Following on from 'Music Freedom' (its zero rated data for streaming music) Binge On From allowsqualifying customers to stream unlimited video on their mobile phones without it counting against their existing data allowances.

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Quick Take: Facebook’s Notify Builds An Ecosystem In Your Notification Feed

Karol Severin

13 Nov 2015

Facebook has launched app notification aggregator Notify. It allows users to follow a range of categories or ‘stations’ and receive notifications with relevant content from a large array of content publishers.

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App Bubble Update: Hit Mobile Game Publishers Are Running Out Of Steam

Cover image for App Bubble Update: Hit Mobile Game Publishers Are Running Out Of Steam

Karol Severin

12 Nov 2015

app bubble burst

We pointed out the risks associated with the app economy being too dependent on a few hit apps back in 2014. The big question always was whether new titles of hit mobile game publishers could replicate or supersede the popularity of their previous hits, before users started becoming bored and investors start to panic.

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Quick Take: Apple Music Comes To Android

Mark Mulligan

11 Nov 2015

As long anticipated Apple has launched the Android edition of Apple Music. I t is a non-typical move for Apple but not one without precedent, not least of which the Windows edition of iTunes which was crucial to iPod uptake.

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Snapchat Grabs a Chunk Of Online Video's 4.2 Trillion Views

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Tim Mulligan

10 Nov 2015

[caption id="attachment_1093" align="aligncenter" width="584"] Online Video views by platform for H1 2015[/caption] Snapchat’s confirmation that it now gets 6 billion daily views on its messaging platform underlines the huge growth in short form video sweeping the internet and its most visited platforms.

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MIDiA Chart Of The Week: Facebook Video

Mark Mulligan

9 Nov 2015

Chart Of The Week

Media and Marketing

The total number of videos viewed by Facebook users was 8billion a day as ofNovember 4th2015, up from 4billion in April of this year. Facebook does indeed have momentum, a momentum that will become self-perpetuating, but its scale of actual user engagement is much smaller than the headline statistics suggest.

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Quick Take: Facebook Music Stories

Karol Severin

6 Nov 2015

digital content

Facebook launched‘Music Stories’ for iPhone users who use Spotify or Apple Music with more hardware and listening options to follow. Music Stories let’s you share 30 second music snippets from Spotify and Apple Music.

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MIDiA Data Point Of The Day: Facebook Video

Cover image for MIDiA Data Point Of The Day: Facebook Video

Mark Mulligan

6 Nov 2015

Data Point Of The Day

31% of US adultswatch Facebook Video weekly. Facebook's decision to prioritize video in user's newfeeds and initate a three second autoplay default setting for native videos has led to a quardupling of video views in the last 12 months on the site.

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