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SwanDive An Immersive video subscription service optimised for the Apple Vision Pro

Tim Mulligan
Cover image for SwanDive

Case Study

PDF Synopsis
The Vision Pro’s February 2024 US release has reignited interest in immersive virtual reality (VR) experiences, with Apple specifically identifying entertainment as one of the leading use cases for the augmented reality / VR headset. Disney+ was prominent in the launch promotion, as was Apple’s commitment to produce spatial originals optimising...

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