Tag: Subscribers

Could a Recession Change the Tide for Sports Rights Allocation?

Posted on 24th September, 2019 by Alistair Taylor in Additive Services, All-encompassing Offering, Amazon, Apple, AppleTV+, Bubble Economics, Budget Allocation, Cable, Consumers, Content Consumption, Cord Cutting, Coupe De La Ligue, D-Day, Digital Rights, Disney, English Premier League, EPL, Espn, Fanbase, French Football League, HBO Max, Hulu, Inflection Point, La Liga, LFP, Live Sports, Major League, Mobile Rights, Nbcuniversal, Netflix, Nfl, Pay-TV Subscribers, Paywalls, Peacock, Peaking Attention Economy, Premium Domestic Rights, Reach Over Revenue, Recession, Recessionary Pressure, Revenue Model, Revenue Over Reach, Revenues, Rights Allocation, Rights Bubble, Rights Cycles, Rights Holders, Service Prioritisation, Sky, Sky UK, Social Presence, Specialisation, Sporting Rights, Sports Fans, Sports Rights, Stack Shaving, Streaming Video, Subscribers, Subscription Video On Demand, Substitutive Services, Svod, Tech Majors and Warner Media

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards prioritising…

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Streaming in Southeast Asia: Challenges and Opportunities for International Competitors

Posted on 10th September, 2019 by Amanda Stears in Apple Tv, Asia Pacific, Disney, Hollywood, Iflix, Indonesia, Malaysia, Netflix, OTT, Over-the-top, Southeast Asia, Streaming Services, Subscribers, Subscription Video On Demand, Thailand, Video On Demand and Viu

With a combined population of 371.7 million and a combined GDP of $2.9 trillion, Thailand, Malaysia and Indonesia represent sizeable and fast-growing markets for streaming services. The largest players by…

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Yao Ming 2.0: NBA & House of Mouse – Who Needs Who More?

Posted on 30th August, 2019 by Alistair Taylor in 21st Century Fox, Audience Engagement, BAMTech, Brand Equity, Bundle, Carriage Partnerships, Concurrent Viewers, Content Consumption, Crown Jewels, Dallas Mavericks, Digital Service, Direct To Consumer Service, Disney, Disney Streming Services, Disney+. Walt Disney, Diversification, Documentary, Domestic Rights, DTC, Espn, Fanbase, Hotstar, House Of Mouse, Hulu, ICC, ICC Cricket World Cup, Indian Premier League, IP, IPL, Market Fragmentation, MLB, NBA, NBA D-League, NBA Draft, NBA Finals, NBA G League, Netflix, Nfl, NHL, OTT, Pay Tv, Pay-tv Subscriptions, Peak Attention, Portfolio, Reach, Revenues, Rights Holders, Rights Valuation, SONY ESPN, Sony Pictures Networks, Sports Rights, Star India, Streaming, Subscribers, Subscribes, Subscription Video On Demand, Svod, Ufc, Value Proposition and Yao Ming

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12, Disney looks set to…

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Not So Galactico; What Went Wrong for La Liga?

Posted on 7th August, 2019 by Alistair Taylor in Addressable Audience, Amazon Prime Video, Broadcast Deals, Carriage Partnerships, Consumer Attention, Crown Jewel, Demand, Digital Audiences, Distribution Deals, Distribution Partner, Domestic Sports, Economics, El Classico, Eleven Sports, English Premier League, EPL, Facebook, French Open, Instagram, La Liga, Live Sports, Mediapro, Monetising Fandom, NowTV, Pay Tv, Pay-TV Subscribers, Peak Attention Economy, Premier Sports, Reach Over Revenue, Resources, Rights Acquisition, Rights Budget, Rights Holders, Rights Valuation, Rolland Garros, Saturated Landscape, Secular Decline, Serie A, Sky, Social Media Following, Social Reach, Spanish Rights, Sports Leagues, Sports Rights Bubble, Subscribers, Subscription Penetration, Subscription Revenue, Supply, Tech Stack, Tender, Traditional Broadcasters, Twitter, Ufc, Wau and Weekly Active Usage

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and…

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Is YouTube MLB’s Answer to Tap into Younger Audience?

Posted on 29th July, 2019 by Alistair Taylor in Amazon Prime Video, Baseball, Cable Consumption, Channel 4, Concurrent Viewers, Consumer Behaviours, Content Consumption, Cricket, DAZN, Demographic, Digital Content, Digital Ecosystem, Distribution Deal, Diversification, ECB, English Premier League, EPL, Espn, Exclusive Rights, Facebook, Fanbase, Fans, FIFA Women’s World Cup, Finite Resources, Fox, Free To Air, FTA, Google, ICC Cricket World Cup Final, Ive Sports, LA Dodgers, Major League Baseball, MLB, Morning Consult, Multiple Subscriptions, Non-exclusive, OTT, Over-the-top, Pay-TV Subscribers, Peak Attention Economy, Peak Audience, Penetration, Philadelphia Phillies, Premium Rights, Rights Acquisition, Rights Holders, Sky, Sports Fans, Sports Rights, Subscribers, Subscription Retention, TBS, Time Allocation, Wau, Weekly Active Users and Youtube

On July 18th, Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019.…

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Is Pay-TV killing off Niche Sports?

Posted on 4th July, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Engagement, Awareness, BBC, BBC One, Binge Watch, Broadcasters, Channel 4, Consumption Habits, Cricket, Declining Subscribers, Demographic Cliff, Digital Landscape, Diluting Assets, Distribution, ECB, EPL, Fandom, FIFA, FIFA Women’s World Cup, FIFA World Cup, Football, Fragmented Market, Free To Air, Gaming, ICC, ICC Cricket World Cup, ITV, Live Sports, Market Saturation, Marketing, Medium, Niche Sports, Pay Tv, Pay-tv Subscriptions, Payalled Services, Peak Attention Economy, Rights Acquisition, Rights Holders, Rugby, Scripted Drama, Secular Decline, Sky, Sky Sports, Soccer, Specialisation, Sports Rights, Streaming Insurgents, Subscribers, Subscription Video On Demand, Svod, Value Proposition, Video Games, Viewership and World Cup

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports?…

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Is Cricket the New ‘Greatest Show on Turf’?

Posted on 19th June, 2019 by Alistair Taylor in 21st Century Fox, Ad Skippers, Addressable Audience, Advertisers, Advertising, Adverts, Audience Reach, Brand Equity, Brands, Broadcasters, CBS, Content, Content Engagement, Cord Cutting, Cricket, Disney, Emerging Markets, Fanbase, FIFA World Cup, Fox, Hotstar, ICC Cricket World Cup, India, Live Sports, NBA, Nfl, Old Trafford, Pay Tv, Paywalls, Peak Attention, Reach, Star India, Star Sports, Streaming, Streaming Services, Subscribers, Subscription Video On Demand, Super Bowl, Svod, UEFA Champions League, Viewership and Walt Disney

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was…

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Battle of the Docuseries: Who Mirrored Who?

Posted on 13th June, 2019 by Alistair Taylor in Addressable Audience, All Or Nothing, Amazon, Amazon Prime Video, Capital, Customer Acquisition, D-day For Sporting Rights, Dallas Cowboys, Derby County, Digital Economy, Digital Ecosystem, Documentary, EFL, English Championship, EPL, Facebook, Formula 1, Instagram, Leeds United, Live Sports, Liverpool, Manchester City, MLB, Netflix, Nfl, NHL, Original Content, Peak Attention, Premium Domestic Rights, Rag To Riches, Reach, Riches To Rags, Rights Acquisition, Rights Portfolio, Social Media, Sports Consumption, Sports Docuseries, Subscribers, Subscription Video On Demand, Sunderland 'Til I Die, Sunderland AFC, Svod, Tech, Tech Major, TNF, Twitter and Value Proposition

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian…

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Sports SVOD Services: The Underdogs’ Game

Posted on 29th May, 2019 by Hanna Kahlert in Addressable Audience, Binge Viewing, Carriage Partnerships, Compelling Value Proposition, Content Genre, Cord Cutting, Crave TV, DAZN, Digital Subscriptions, Domestic Rights, Eleven Sports, Espn, Fortnite, Fragmented Market, Hulu, Kayo Sports, Niche Propositions, Now TV, Pay Tv, Pay-TV Subscription, Peak Attention, Rights Holders, Scripted Drama, Sport SVOD, Sport-centric, Sports-centric, Spotify, Stan, Streaming Services, Subscribers, Subscription Video On Demand, Svod, SVOD Services, Target Audience, Wau and Weekly Active Usage

Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports…

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Can Disney do a Hulu?

Posted on 12th April, 2019 by Alistair Taylor in 21st Century Fox, Brand Equity, Disney, Disney Streaming Services, Intellectual Property, International Rollout, Market Saturation, Netflix, Paid Subscribers, Pay-Tv Secular Decline, Subscribers, Substitutive Service and Wau

Disney finally unveiled to investors during a presentation yesterday its much anticipated direct-to-consumer (DTC) streaming service Disney+, announcing a November 12th 2019 launch. Disney+ will be an ad-free subscription launching…

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