Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

2018 China SVOD Consumer Deep Dive

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Tim Mulligan

April 2018

Streaming

YouTube

Netflix

The global subscription video on demand (SVOD) market is dominated in subscriber terms by the US and China, with both markets accounting for the majority of global users. However, beyond sharing scale the customer bases of the two SVOD markets have little in common.

CBS Launches International SVOD Foray with All Access in Canada

Tim Mulligan

25 Apr 2018

Amazon Prime Video

Yesterday, April 24, CBS launched CBS All Access in Canada. This the first international market for the US network’s subscription video on demand (SVOD) service and represents a clear statement of intent by CBS to compete internationally with its own brand content offerings for non-US digital audiences.

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Netflix Q1 2018 Results: Hiking Prices or Fighting Churn?

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Tim Mulligan

18 Apr 2018

Monday saw another solid Netflix earnings call as the preeminent subscription video on demand (SVOD) service continues its seemingly inexorable rise to global dominance. Year-on-year (YoY) revenue growth was an impressive 40.

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Marvel versus Netflix

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Tim Mulligan

13 Apr 2018

With yesterday’s launch of ESPN+ Disney has begun its direct-to-consumer strategy, which revolves around the introduction of proprietary subscription video on demand (SVOD) services. The move forms part of Disney’s stated aim to reach consumers directly, following on from the creation of a dedicated direct-to-consumer and international business unit last month.

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Is ESPN+ The Shape Of Future Video Sports Coverage?

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Tim Mulligan

6 Apr 2018

On 12 April Disney will launch ESPN+ into an increasingly competitive market. The move forms part of Disney’s stated aim to reach consumers directly, following on from the creation of a dedicated direct-to-consumer and international business unit established last month.

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Free Is Never Free In The Digital Economy; Video Just Might Be Facebook’s Salvation

Tim Mulligan

29 Mar 2018

Cambridge Analytica

Unless you are one of those rare individuals who is still able to live a digital-free life, you will have been made aware of Facebook’s recent fall from grace on the back of the revelations about its unwitting relationship with the suddenly world-famous Cambridge Analytica.

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Discovery and Measurement
Challenges For Content Producers In The SVOD Era

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Tim Mulligan

March 2018

Streaming

Apple

Amazon

Streaming video consumption continues to accelerate, still adding users in more mature markets and expanding at pace in emerging markets. Though the mix of value propositions and business models is diverse, the unifying theme is that power is shifting from traditional stakeholders to new players.

Amazon Has Hit The Brakes On The Grand Tour

Tim Mulligan

22 Mar 2018

Fans of the Amazon original Grand Tour last week will have been disappointed to find out that the eclectic motorsports/chat show was not going to be renewed beyond the third season which is currently in production.

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Why Exclusive Live Sports Coverage Matters To Facebook

Tim Mulligan

14 Mar 2018

Facebook’s decision to acquire the exclusive digital streaming rights to Major League Baseball is another clear push by the social media giant into the traditional world of TV content. The agreement which was publicised on March 9th, allows Facebook to stream 25 live games in 2018 through the MLB Live show Page , making Facebook the MLB’s exclusive digital distribution partner outside of the MLB Network , which is the MLB’s authenticated channel app service (an app which can also be viewed on desktops where you have to provide pay-TV partner login details in order to access the service).

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Not All Originals Are Created Equal

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Tim Mulligan

12 Mar 2018

As the world shifts closer to becoming a digital video landscape, the ‘original’ has become a key part of the value proposition for subscription video on demand (SVOD) services as they battle for market share.

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SVOD and the Emerging Video Content Bubble

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Tim Mulligan

5 Mar 2018

Media and Marketing

Another week, another inflated data point around the expanding content offerings on premium video services. Netflix CEO David Wells announced on Tuesday, 27th February, that not only will Netflix spend $8 billion on content in 2018, but it will be commissioning up to 700 original series this year.

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Home Entertainment
Streaming is Eclipsing Legacy Behaviour of Consumers

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Tim Mulligan

February 2018

Streaming

bluray

viacom

Home entertainment primarily consisting of DVD, Blu-ray and Electronic sell-through (EST) was a necessary content delivery experience. It enabled the movie business to participate in the first stages of the shift to digital at the turn of this millennium.

Why Netflix Is investing $300 million Into Ryan Murphy

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Tim Mulligan

22 Feb 2018

Last week, streaming video giant Netflix created the first $300 million showrunner (a role combining writer, executive producer and script editor responsibilities). A term only loosely understood before Netflix initiated the subscription video on demand revolution in 2007, the showrunner is the new power focus of the original content bubble emerging in scripted drama.

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The Sports Bubble Has Finally Burst for The English Premier League

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Tim Mulligan

14 Feb 2018

English Premier League

Yesterday the English Premier League (EPL) announced the winners of its triennial domestic TV broadcast rights. As expected the two incumbent rights holders (Sky and BT) retained their privileges to cover the competition domestically.

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Snap Inc Q4 Quarterly Results
Much Improved Yet Still Fundamentally Challenged

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Tim Mulligan

February 2018

Facebook

Twitter

Snapchat

Snap Inc’s Q4 results bookend the company’s dramatic first year of being a publicly listed company. 2017 was the year Snap has had to effectively admit that its rebranding as “a camera company” has, for the moment, failed to deliver—recall Q3’s $40 million write down of unsold Snap Spectacle inventory.

The Premier League Faces Some Tough Choices What Ever Happens With This Week's Broadcast Rights Bids

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Tim Mulligan

8 Feb 2018

This is a big week for the English Premier League with the bid submissions for the 2019-2022 broadcast rights due to be delivered tomorrow. The Premier League is the world’s most lucrative football league, with 14 of the 30 largest revenue generating clubs competing in the league.

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Why Chinese Tech & US Film Production Need Each Other

Tim Mulligan

30 Jan 2018

Media and Marketing

Thursday’s (January25th) announcement that Tencent was acquiring 10% of movie and TV production company Skydance Media, revealed the latest front in the content war being fought between tech and media, and increasingly between US companies and their Chinese competitors.

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Netflix Is Now A Truly International Player

Tim Mulligan

23 Jan 2018

Streaming video

In light of MIDiA Research ’s Q4 2017 Brand tracker survey data, which revealed that Netflix penetration in the US has reached 49%, Netflix has to look outside the US for future growth. Why is international growth imperative for Netflix? Although a 6% surge in its international subscribers may appear modest, when overall YoY international subscriber growth rate is taken into account, this increase has been spectacular indeed.

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Why YouTube Is Going Big At Sundance

Tim Mulligan

19 Jan 2018

Interesting things are happening at YouTube. In February 2017 it launched YouTube TV, a subscription video-on-demand (SVOD) service with live video and catch up incorporated into its core functionality.

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Is The Telegraph Model The Future Of Premium News Journalism?

Tim Mulligan

19 Jan 2018

digital transformation

Yesterday the Telegraph announced its decision to remove bulks from its operations. Bulks are the distribution of free copies of the print version of newspapers and a means to pad out print circulations, which the newspaper industry has used for many years to inflate figures.

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