Mark Mulligan | MIDiA Research

MIDiA Data Point Of The Day

Mark Mulligan

8 Oct 2015

The challenge of choice abundance: consumers have little need or opportunity to develop affinity with individual apps. 34% of 18-24 year olds delete apps within one month of downloading them. Source: MIDiA...

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Quick Take: Too Much Demand And Not Enough Television Talent

Mark Mulligan

7 Oct 2015

actors

Online video

So The Hollywood Reporter runs with a story about the tumultuous Fall Season for the American TV production community . It wasn’t meant to be this way, it was meant to be the scripted drama renaissance.

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Sonos, Google And The Outlook For Connected Home Audio

Mark Mulligan

29 Sep 2015

chromecast

Chromecast Audio

connected home audio

There were two big announcements today in the connected home audio space. Sonos announced its new flagship Play5 speaker while Google launched its Chromecast audio , a streaming audio dongle that plugs into the audio jack input on analogue hi-fis (as long as they have such an input).

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Connected Home Audio Forecasts, 2015 to 2020
The Reinvention Of Hi-Fi

Cover image for Connected Home Audio Forecasts, 2015 to 2020

Mark Mulligan

August 2015

Streaming Music

Home audio

connected home audio

While the home hi-fi market was fading into irrelevance Sonos quietly set about reimagining the whole concept of in-home audio. Now connected home audio is coming of age, with Sonos the dominant player in the multi-room audio segment. Consequently incumbents of all shapes and sizes are rising themselves from their slumbers and entering the market i...

The Digitally Native Music Consumer

Mark Mulligan

5 Aug 2015

digital music

digital natives

free music

MIDiA Research has published a new report looking at the music attitudes and behavior of Digital Natives. The report “The Digitally Native Music Consumer: A Digital Native Music Behaviour Deep Dive” is immediately available to MIDiA Research clients along with an entire data set and presentation.

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Streaming Music Discovery
When The Journey Becomes The Destination

Cover image for Streaming Music Discovery

Mark Mulligan

July 2015

Streaming

free

Discovery

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far from setting the world alight, there was a clear case for YouTube views driving discovery which then led to sales. Fast forward to 2015 and digital sales are rapidly losing ground to streaming which in turn throws in...

Amazon Prime Music Shows Us Why Catalogue Size Doesn't Matter

Mark Mulligan

29 Jul 2015

Amazon

Amazon Music

Music streaming

This week Amazon launches its streaming music service Amazon Prime Music in the UK. Amazon has long been the sleeping giant of digital music. In the days of CD ecommerce it ruled the roost, the dominant seller of tech savvy music fans around the globe.

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Facebook Video
Not The Real Deal Yet But Could Still Unseat YouTube

Mark Mulligan

July 2015

YouTube

Online video

Facebook

Facebook is emerging as a serious challenger to YouTube and is building clear momentum that is giving the incumbent cause for concern in a way that few other short form challengers have yet managed to do. The total number of videos viewed by Facebook users was 4 billion a day in April 2015, up from 3 billion only three months earlier.

A Glimpse Into the Future Of Video Consumption

Mark Mulligan

19 Jul 2015

Online video

disruption

ecosystems

Something momentous is happening amongst the future generation of Video consumers. According to a report from Miner & Co Studio, 57% of parents surveyed said that their children now prefer to watch video on a handheld device rather than on a Television.

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On Demand In Demand
Meeting The Needs Of The On Demand Fan

Mark Mulligan

June 2015

Subscriptions

Streaming

US

2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a position where it can be considered established. While free streaming, YouTube in particular, is booming, subscriptions remain confined to niche audiences.

Apple Music, Pharrell Williams And The Exclusives Wars

Mark Mulligan

24 Jun 2015

apple beats

Apple Music

exclusive content

Apple’s forthcoming streaming service Apple Music has been making no end of headlines . So far Apple is coming out on top and the latest development shows just how Apple intends to fully use its power and influence.

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Music Publishing At A Cross Roads
How Streaming Is Transforming The Outlook For Music Publishers

Cover image for Music Publishing At A Cross Roads

Mark Mulligan

June 2015

music publishers

Subscriptions

Streaming

Everything starts with the song yet music publishers have often been the last part of the digital equation. Relative insulation from the effects of declining music sales have enabled publishers to have a far less digital centric worldview than record labels.

Fighting Free With Free: How Youtube Usurped BitTorrent

Mark Mulligan

13 May 2015

bittorrent

free music

Freemium

MIDiA Research has published a new report: 'Fighting Free With Free: How YouTube Usurped BitTorrent'. What follows are a few highlights from it. The full report and its accompanying datasets are available immediately to MIDiA Research clients by clicking here.

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Fighting Free With Free
How YouTube Usurped BitTorrent

Mark Mulligan

April 2015

Streaming

free

free Streaming

Ever since Napster raised its head in 1999 the music industry has been fighting a rear guard action against free. BitTorrent picked up Napster’s baton and ran with it, begetting music industry’s cartoon villain The Pirate Bay. Now though free has both changed and achieved far greater scale through licensed streaming services.

How Apple Subscriptions Will Change Streaming

Mark Mulligan

1 Apr 2015

apple beats

Apple Music

beats music

All of the talk this week has been of Jay-Z’s TIDAL and how it might change the streaming market. In reality it is another new entrant that will have biggest near term impact: Apple’s forthcoming music subscription service, which is built on foundations of Beats Music.

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Why Netflix And Amazon Want Jeremy Clarkson

Mark Mulligan

26 Mar 2015

Amazon

exclusive content

jeremy clarkson

The BBC’s decision not to renew the contract of the ever-controversial Top Gear presenter Jeremy Clarkson has generated far more than its fair share of media attention. It has even triggered responses from celebrity fans across the globe.

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Music Piracy In Brazil: Assessing The Impact On Music Consumption

Mark Mulligan

3 Mar 2015

Brazil

brazilian music consumer

brazilian music market

MIDiA is pleased to announce the first report from our new Latin American market analyst Leo Morel. The report ‘Music Piracy In Brazil: Assessing The Impact On Music Consumption’ deep dives into the relationship between digital piracy, its relationship with socio-economic conditions in Brazil an...

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Apple Subscriptions
How Lightning Could Strike Twice For Apple

Mark Mulligan

March 2015

Subscriptions

Streaming

music downloads

Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for others to establish markets and for them to bleed out on the cutting edge of innovation before sweeping in to dominate.

Monetising Super Fans With Interactive Artist Subscriptions

Mark Mulligan

12 Feb 2015

curated content

music aficionado

music innovation

MIDiA Research has released a new landmark report ‘Next Generation Music Products: Monetising Super Fans With Interactive Artist Subscriptions’. The report and supporting data is immediately available to MIDiA Research clients here.

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Music Piracy in Brazil
Assessing the Impact on Music Consumption

Mark Mulligan

February 2015

consumer behavior

Consumer behaviour

Music consumers

During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian citizens aspire to smartphones and tablets in order to access digital content and services.