Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

Guvera's IPO Raises More Questions Than It Answers

Mark Mulligan

1 Jun 2016

Australian streaming music service Guvera has announced its long-anticipated IPO on Australia’s ASX exchange in July. Guvera has always been an intriguing component of the digital music landscape. On the surface it has been pioneering music streaming in emerging markets where the big western services have failed to make inroads.

min read

Decoding The Live Event Consumer
How Social Media and Smartphones Are Redefining Live Experiences

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Mark Mulligan

May 2016

live music

concert goers

gigs

The prolonged decline of the recorded music business is a mirror opposite of the dynamic growth in the live music sector, which itself is just one part of a booming live event marketplace. In the age of content abundance, consumers increasingly value the scarcity of live experiences.

Cross Border Listening
Borderless Hits And Curated Playlists

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Mark Mulligan

May 2016

Streaming

Streaming Music

curation

The US and the UK have long dominated the global music industry, thanks in no small part to the benefit of having that most exportable of languages English as their mother tongue. A heritage of decade after decade of stellar artists and music scenes of course also helps, but the first signs are emerging of smaller music markets being able to make their mark on the global arena in a way previously unimaginable.

The 2 Spotify Charts You Need To See

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Mark Mulligan

25 May 2016

Music streaming

Tuesday’s media scrum around Spotify’s financials illustrate that whatever ground Apple and Tidal may have made in recent months, Spotify clearly remains the poster child / bellwether for streaming.

min read

The Digital Music Week In Review 20 5 16

Mark Mulligan

20 May 2016

This is first in a semi-regular round up of what’s caught our eye in digital music over the last week: Facebook’s Slideshow could kill off Flipagram but I wouldn’t be so so worried if I was Musical.

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Chart Of The Week: Music Aficionados

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Mark Mulligan

16 May 2016

Chart Of The Week

consumer segmentation

Music Aficionados are consumers that spend above average time and money with music. They represent just 17% of all consumers but a whopping 61% of all recorded music spending. These consumers shape the fortunes of the music business.

min read

Chart Of The Week: Mobile App Discovery

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Mark Mulligan

10 May 2016

Chart Of The Week

Mobile apps are the defining characteristic of the smartphone era and revenue and adoption both continue to boom. A growing marketplace of companies is evolving to help mobile app companies manage the life cycle of their users across the app funnel, from acquisition, through conversion to retention.

min read

$500 Million Muscial.ly Shines Harsh Light On Music Licensing Strategy

Mark Mulligan

9 May 2016

Readers of the Music Industry Blog ma y remember a post I wrote there a few months ago on music messenger apps and the 15 second song. We will be writing a MIDiA report on music messaging apps over the next couple of months and in preparation we have been compiling data on all the key players.

min read

Chart Of The Week: Video P2P

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Mark Mulligan

2 May 2016

Chart Of The Week

It has long been well understood that what is popular on TV is popular on P2P. The list of the top 10 most downloaded TV shows in 2015 thus holds few surprises. All of these shows are either available to stream online via SVOD services.

min read

After The Album
How Playlists Are Re-Defining Music Consumption

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Mark Mulligan

April 2016

Subscriptions

Streaming

Music Subscriptions

Streaming hit a host of milestones in 2015, reaching 67.5 million subscribers and driving $2.9 billion of trade revenue, up 31% on 2014. While the competitive marketplace upped the ante, music services wielded curation to drive differentiation. Playlists have always been the core currency of streaming, but now more than ever they are becoming the beating heart, the fuel which drives both discovery and consumption.

A High Tide Rises All Streaming Boats, For Now…

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Mark Mulligan

27 Apr 2016

Music Subscriptions

Against the backdrop of the first quarterly drop in revenue in 13 years and a sharp decline in China revenue, Apple Music at least had some good news in the shape of continued solid growth for Apple Music, hitting 13 million subscribers.

min read

MIDiA Chart Of The Week: 9.99 Subscriptions At Saturation Point?

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Mark Mulligan

18 Apr 2016

Streaming music had a good year in 2015, growing by 45%. Nonetheless when the IFPI announced the numbers much of the record labels’ attention focused on the role of free and especially that of YouTube and its perceived ‘value gap’ i.

min read

Chart Of The Week: Facebook Video

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Mark Mulligan

10 Apr 2016

Chart Of The Week

Facebook and YouTube have a lot in common. They both have in excess of a billion users, both have become part of the internet furniture and both have transitioned from disruptive challenger to incumbent.

min read

State Of The Streaming Nation

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Mark Mulligan

5 Apr 2016

emerging markets

We are proud to announce a landmark MIDiA report: State Of The Streaming Nation: A Comprehensive Assessment Of The Global Streaming Music Market . If you are in any way involved with the streaming music market this report is an absolute must.

min read

Chart Of The Week: More Than Half Of App Users Enable Push Notifications

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Mark Mulligan

4 Apr 2016

Chart Of The Week

Convincing mobile app users to opt-in for push notifications is the first challenge in implementing a successful push notification strategy. Based on data collected by MIDiA from 5 leading vendors 53% app users enable notifications.

min read

Don't Write Pandora Off Just Yet

Mark Mulligan

29 Mar 2016

Pandora has made the news again with founder Tim Westergren stepping up to the role of CEO, replacing Brain McAndrews. These are certainly uncertain times for Pandora, once the stand out success story of digital music, at least from commercial terms if not always from a songwriter’s perspective.

min read

Chart Of The Week. Playlists 1, Albums 0 – How Streaming Is Changing Music Listening

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Mark Mulligan

21 Mar 2016

Chart Of The Week

Chart Of The Week

The album has been under assault ever since Napster first gave consumers the ability cherry pick their favourite tracks and leave the filler behind. Apple formalised the process with the iTunes Store and in recent years streaming has hammered the nail in the coffin by supercharging the consumption shift towards playlists.

min read

Bad Data Is The Worm In The Apple For Streaming Music

Mark Mulligan

14 Mar 2016

2016 is proving to be tricky year for streaming rights. No sooner did it start to look like artists and labels were beginning to feel comfortable with streaming then along come a veritable flood of songwriter class action suits in the US, against TIDAL , Rhapsody and Spotify , twice .

min read

Music Piracy Hasn't Gone, It Has Merely Changed Its Spots

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Mark Mulligan

14 Mar 2016

Chart Of The Week

Chart Of The Week

While the music industry slowly got its head around the brave new world of digital in the 2000’s piracy used to be the dominant focus of record labels and their trade associations. Now, with so much momentum and scale among legitimate services that focus has understandably lessened.

min read

Here's Why Netflix And YouTube Just Parked Tanks On Each Other's Lawns

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Mark Mulligan

7 Mar 2016

Chart Of The Week

Slowly but surely the traditional media industries are waking up to the importance of YouTubers but those taking note most quickly are the subscription video companies, Netflix in particular. As recently illustrated by its commissioning of ‘Haters Back Off’ from YouTuber Colleen Balling-Evans’ alter-ego Miranda Sings – who incidentally has 6 million subscribers on YouTube, nearly 10% of Netflix’s entire subscriber base.

min read

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