Mark Mulligan | MIDiA Research

SupaPass Joins The Artist Subscription Fray

Mark Mulligan

8 Jul 2016

Back in 2009, when I was at Forrester Research, I laid out the vision for the future of the album , an interactive artist subscription app that contained audio, video, exclusive content, social, lyrics, live streaming and more.

Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

28 Jun 2016

Streaming Music UK Streaming video

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining, the implications for media and tech companies could also be dramatic.

Yonder Music Unlocks The Emerging Market Opportunity

Mark Mulligan

27 Jun 2016

Axiata Beyond Oblivion celcom

One of the high profile digital music casualties of recent years was the failed ‘next generation’ service provider Beyond Oblivion. There were numerous factors behind Beyond Oblivion’s failure but akey one was the fact the market was not yet ready for its telco bundled music offering.

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Quick Take: Brexit And The UK Media And Tech Sectors

Mark Mulligan

24 Jun 2016

brexit EU Media companies

The UK referendum on membership of the European Union has resulted in a vote to leave. There could be countless implications for the UK media and tech sectors but smaller companies such as independent labels, independent production companies and tech start ups look set to be hardest hit.

Spotify, Pandora And YouTube: In Search Of The Real Value Of Free

Mark Mulligan

20 Jun 2016

David Touve Freemium per stream rates

The music industry remains in a fix over free. The freemium wars in late 2014 almost saw the freemium tier of Spotify turned off in the face of pressure from Apple’s Jimmy Iovine. The majors eventually decided to stick with freemium but the free music wound continues to fester, with YouTube the ne...

Chart Of The Week: Over Half Of App Users Enable Push Notifications

Mark Mulligan

16 Jun 2016

In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications, but rather how to maximize their benefits while mitigating the risk of alienating users.

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Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Mark Mulligan

16 Jun 2016

Amazon Apple Music Music streaming

Apple, Spotify and YouTube have all been grabbing the streaming headlines of late, albeit for different reasons. While these companies will continue to set the pace over the next couple of years (again, for different reasons) there is much more to the streaming market than these three.

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Free Report - Cross Border Listening: Borderless Hits And Curated Playlists

Mark Mulligan

7 Jun 2016

Midem Spotify Streaming

On Fridayat Midem we launched our new report ‘Cross Border Listening: Borderless Hits And Curated Playlists’. MIDiA produced this report in conjunction with Midem for the 50th anniversary event and it includes exclusive data from Spotify and brand new MIDiA consumer data.

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Chart Of The Week: Online Video Subscriber Penetration By Age

Mark Mulligan

2 Jun 2016

Amazon Amazon Prime Amazon Video

Streaming video subscriptions are now firmly established as a key component of the pay-TV landscape and look set to be an even bigger part of its future. With Netflix leading the way, SVOD is gaining ground fast.

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Guvera's IPO Raises More Questions Than It Answers

Mark Mulligan

1 Jun 2016

Ad Supported AMMA Australia

Australian streaming music service Guvera has announced its long-anticipated IPO on Australia’s ASX exchange in July. Guvera has always been an intriguing component of the digital music landscape. On the surface it has been pioneering music streaming in emerging markets where the big western servi...

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Decoding The Live Event Consumer
How Social Media and Smartphones Are Redefining Live Experiences

Mark Mulligan

31 May 2016

live music concert goers gigs

The prolonged decline of the recorded music business is a mirror opposite of the dynamic growth in the live music sector, which itself is just one part of a booming live event marketplace. In the age of content abundance, consumers increasingly value the scarcity of live experiences.

Cross Border Listening
Borderless Hits And Curated Playlists

Mark Mulligan

31 May 2016

Streaming Streaming Music curation

The US and the UK have long dominated the global music industry, thanks in no small part to the benefit of having that most exportable of languages English as their mother tongue. A heritage of decade after decade of stellar artists and music scenes of course also helps, but the first signs are emerging of smaller music markets being able to make t...

The 2 Spotify Charts You Need To See

Mark Mulligan

25 May 2016

Major labels music rights Music streaming

Tuesday’s media scrum around Spotify’s financials illustrate that whatever ground Apple and Tidal may have made in recent months, Spotify clearly remains the poster child / bellwether for streaming.

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The Digital Music Week In Review 20 5 16

Mark Mulligan

20 May 2016

adele BPI digital music

This is first in a semi-regular round up of what’s caught our eye in digital music over the last week: Facebook’s Slideshow could kill off Flipagram but I wouldn’t be so so worried if I was Musical.

Chart Of The Week: Music Aficionados

Mark Mulligan

16 May 2016

Chart Of The Week consumer segmentation Music

Music Aficionados are consumers that spend above average time and money with music. They represent just 17% of all consumers but a whopping 61% of all recorded music spending. These consumers shape the fortunes of the music business.

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Chart Of The Week: Mobile App Discovery

Mark Mulligan

10 May 2016

app funnel app marketing Chart Of The Week

Mobile apps are the defining characteristic of the smartphone era and revenue and adoption both continue to boom. A growing marketplace of companies is evolving to help mobile app companies manage the life cycle of their users across the app funnel, from acquisition, through conversion to retention.

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$500 Million Muscial.ly Shines Harsh Light On Music Licensing Strategy

Mark Mulligan

9 May 2016

Music

Readers of the Music Industry Blog ma y remember a post I wrote there a few months ago on music messenger apps and the 15 second song. We will be writing a MIDiA report on music messaging apps over the next couple of months and in preparation we have been compiling data on all the key players.

Chart Of The Week: Video P2P

Mark Mulligan

2 May 2016

Amazon Chart Of The Week hulu

It has long been well understood that what is popular on TV is popular on P2P. The list of the top 10 most downloaded TV shows in 2015 thus holds few surprises. All of these shows are either available to stream online via SVOD services.

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After The Album
How Playlists Are Re-Defining Music Consumption

Mark Mulligan

30 Apr 2016

Subscriptions Streaming Music Subscriptions

Streaming hit a host of milestones in 2015, reaching 67.5 million subscribers and driving $2.9 billion of trade revenue, up 31% on 2014. While the competitive marketplace upped the ante, music services wielded curation to drive differentiation. Playlists have always been the core currency of streaming, but now more than ever they are becoming the b...

A High Tide Rises All Streaming Boats, For Now…

Mark Mulligan

27 Apr 2016

Apple Music Music Music Subscriptions

Against the backdrop of the first quarterly drop in revenue in 13 years and a sharp decline in China revenue, Apple Music at least had some good news in the shape of continued solid growth for Apple Music, hitting 13 million subscribers.

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