Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

MIDiA Chart Of The Week: Netflix Leads Format Innovation

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Mark Mulligan

22 Dec 2015

Chart Of The Week

Chart Of The Week

The advent of Video On Demand transformed the business models of the broadcast and pay-TV industries. Now it is set to have an equally disruptive impact on the nature of video content itself as the old analogue limits of linear TV programming no longer apply.

min read

MIDiA Predictions 2016: Video Eats The World

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Mark Mulligan

18 Dec 2015

midia predictions 2016

With 2015 rapidly drawing to a close we have taken the opportunity to present the big trends that MIDiA Research believes will shape digital content and media in 2016. The entire findings are available exclusivelyto MIDiA subscribers in the report: “MIDiA Research Predictions, 2016: Video Eats The World” .

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MIDiA Data Point Of The Day: Download Buyers

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Mark Mulligan

16 Dec 2015

Data Point Of The Day

The standout sales success of Adele over recent week has many permutations, not least of which is the keen reminder that many millions of people still buy downloads and CDs. The streaming transition continues to gather pace yet it has many years yet to run.

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MIDiA Research Predictions, 2016
Video Eats The World

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Karol Severin, Mark Mulligan and Tim Mulligan

December 2015

Streaming Music

Streaming video

digital music

This decade has been defined by accelerating innovation and disruption. With the majority of consumers now digitally connected in one way or another, new technologies have the ability to utterly transform existing models with a swiftness and totality not previously possible.

Quick Take: Taylor Swift, Apple Music And The Search For Exclusives

Mark Mulligan

14 Dec 2015

Taylor Swift just announced that Apple Music will be the exclusive streaming partner of her latest live film ‘The 1989 World Tour Live’ which includes alongside footage of the performances, back stage and behind the scenes footage.

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MIDiA Chart Of The Week: The Mobile App Funnel

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Mark Mulligan

14 Dec 2015

acquiring mobile users

Chart Of The Week

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis reveals just where on the customer life cycle users are lost, why they go and provides industry averages to benchmark against for freemium apps and trial subscription apps.

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Quick Take: Vevo Buys ShowYou But Will It Seize The Opportunity?

Mark Mulligan

8 Dec 2015

Music streaming

Vevo has acquired video curation/discovery platform ShowYou . There’s a lot of talk about how this could preface a move into subscriptions for Vevo, given that ShowYou launched subscription functionality back in October 2014, and that’s probably right but there’s not too much about the company that makes it look like a big catch for Vevo.

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MIDiA Chart Of The Week: User Generated Broadcast

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Mark Mulligan

7 Dec 2015

Chart Of The Week

The early adopter buzz around the launches of the live video streaming apps Meerkat and Twitter-acquired Persicope have so far failed to translate into meaningful real world adoption. But these User Generated Broadcast (UGB) apps have undoubted potential.

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MIDiA Datapoint Of The Day: Mobile Music Piracy

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Mark Mulligan

4 Dec 2015

Data Point Of The Day

One thing you'll often hear cited in defence of streaming is that it has helped kill piracy. On the surface that might be seem to be true given that music P2P penetration is down. But all is not as it seems.

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Quick Take: Believe Digital Licenses QQ Music

Mark Mulligan

3 Dec 2015

Believe Digital

emerging markets

Following hot on the heals of last week’s Yonder Celcom deal in Malaysia , indie label distributor Believe Digital announced a licensing deal with Chinese telco Tencent’s QQ Music service. Although QQ’s offering is not strictly directly comparable with western AYCE services it nonetheless has more than 3 million subscribers with a subscription price point of around $1.

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The Are 4.8 Billion Mobile Messenger App Users

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Mark Mulligan

3 Dec 2015

In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet and now number 4.8 billion cumulative monthly active users. For context, the global internet population now stands at 3.

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MIDiA Chart Of The Week: Music Discovery

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Mark Mulligan

30 Nov 2015

Chart Of The Week

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear case for YouTube views driving discovery which then led to sales.

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MIDiA Data Point Of The Day: US Video Users

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Mark Mulligan

27 Nov 2015

Data Point Of The Day

There are 169 million online video users in the US. Online video use has now become a mainstream US consumer activity over half of the US population now watching online. Broadband connectivty, technology and cultural affinity with the US-based global leaders in online video such as Netflix and YouTube have greatly facilitated this process.

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Yonder And The Next 100 Million

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Mark Mulligan

25 Nov 2015

Beyond Oblivion

Yonder’s partnershipwith Celcom Axciata in Malayisa is a deal that you might have missed . But you should pay attention because it points to the huge emerging market opportunity for music that is largely going unmet.

min read

Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

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Mark Mulligan

November 2015

Subscriptions

Streaming

music bundles

In a few short years, telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured, telcos continue to invest heavily in music deals that are unlikely to ever deliver direct profit but that instead help drive metrics across the rest of their businesses.

MIDiA Chart Of The Week: How Music Measures Up Against Video

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Mark Mulligan

23 Nov 2015

Chart Of The Week

Music streaming

The music industry has long been viewed as a canary in the mine for how media industries transition into the digital era. In many respects that role has now been outlived. Book publishers quickly realised that after a few short years they had moved beyond where the labels had got to in 10.

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MIDiA Data Point Of The Day: Video Subscribers

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Mark Mulligan

18 Nov 2015

Data Point Of The Day

Online video appeals equally across the gender divide and this is reflected in the percentage of female subscribers to video services. This contrast s sharply with music subscriptions where the majority of subscribers are male.

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Consumer Spending On Digital Music Fell In 2014 [Yes You Read That Right]

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Mark Mulligan

17 Nov 2015

Spending money on recorded music has become a lifestyle choice, an honesty box for the conscientious consumer. No one really needs to pay for music anymore. That much is familiar to most, but what is new is that it is now manifesting itself in a new worrying way.

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MIDiA Chart Of The Week: Mobile App Buyers

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Mark Mulligan

16 Nov 2015

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their small number means that they make precarious foundations for the market.

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Quick Take: Apple Music Comes To Android

Mark Mulligan

11 Nov 2015

As long anticipated Apple has launched the Android edition of Apple Music. I t is a non-typical move for Apple but not one without precedent, not least of which the Windows edition of iTunes which was crucial to iPod uptake.

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