Mark Mulligan

Mark is MIDiA’s founder and part of the music analyst team. He covers everything from market shares, to forecasts, to business models and product strategy across the music value chain.

Facebook Video
Not The Real Deal Yet But Could Still Unseat YouTube

Mark Mulligan

July 2015

YouTube

Online video

Facebook

Facebook is emerging as a serious challenger to YouTube and is building clear momentum that is giving the incumbent cause for concern in a way that few other short form challengers have yet managed to...

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A Glimpse Into the Future Of Video Consumption

Mark Mulligan

19 Jul 2015

Online video

disruption

ecosystems

Something momentous is happening amongst the future generation of Video consumers. According to a report from Miner & Co Studio, 57% of parents surveyed said that their children now prefer to watch...

min read

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On Demand In Demand
Meeting The Needs Of The On Demand Fan

Mark Mulligan

June 2015

Subscriptions

Streaming

US

2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a position where it can...

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Apple Music, Pharrell Williams And The Exclusives Wars

Mark Mulligan

24 Jun 2015

apple beats

Apple Music

exclusive content

Apple’s forthcoming streaming service Apple Music has been making no end of headlines . So far Apple is coming out on top and the latest development shows just how Apple intends to fully use its power...

min read

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Music Publishing At A Cross Roads
How Streaming Is Transforming The Outlook For Music Publishers

Mark Mulligan

June 2015

music publishers

Subscriptions

Streaming

Everything starts with the song yet music publishers have often been the last part of the digital equation. Relative insulation from the effects of declining music sales have enabled publishers to have...

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Fighting Free With Free: How Youtube Usurped BitTorrent

Mark Mulligan

13 May 2015

bittorrent

free music

Freemium

MIDiA Research has published a new report: 'Fighting Free With Free: How YouTube Usurped BitTorrent'. What follows are a few highlights from it. The full report and its accompanying datasets are available...

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Fighting Free With Free
How YouTube Usurped BitTorrent

Mark Mulligan

April 2015

Streaming

free

free Streaming

Ever since Napster raised its head in 1999 the music industry has been fighting a rear guard action against free. BitTorrent picked up Napster’s baton and ran with it, begetting music industry’s cartoon...

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How Apple Subscriptions Will Change Streaming

Mark Mulligan

1 Apr 2015

apple beats

Apple Music

beats music

All of the talk this week has been of Jay-Z’s TIDAL and how it might change the streaming market. In reality it is another new entrant that will have biggest near term impact: Apple’s forthcoming music...

min read

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Why Netflix And Amazon Want Jeremy Clarkson

Mark Mulligan

26 Mar 2015

Amazon

exclusive content

jeremy clarkson

The BBC’s decision not to renew the contract of the ever-controversial Top Gear presenter Jeremy Clarkson has generated far more than its fair share of media attention. It has even triggered responses...

min read

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Music Piracy In Brazil: Assessing The Impact On Music Consumption

Mark Mulligan

3 Mar 2015

brazil

brazilian music consumer

brazilian music market

MIDiA is pleased to announce the first report from our new Latin American market analyst Leo Morel. The report ‘Music Piracy In Brazil: Assessing The Impact On Music Consumption’ deep dives into the...

min read

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Apple Subscriptions
How Lightning Could Strike Twice For Apple

Mark Mulligan

March 2015

Subscriptions

Streaming

music downloads

Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for others to establish markets...

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Monetising Super Fans With Interactive Artist Subscriptions

Mark Mulligan

12 Feb 2015

curated content

music aficionado

music innovation

MIDiA Research has released a new landmark report ‘Next Generation Music Products: Monetising Super Fans With Interactive Artist Subscriptions’. The report and supporting data is immediately available...

min read

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Music Piracy in Brazil
Assessing the Impact on Music Consumption

Mark Mulligan

February 2015

consumer behavior

Consumer Behaviour

music consumers

During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian citizens aspire...

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The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Mark Mulligan

February 2015

superfan

consumer behavior

Consumer Behaviour

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Next Generation Music Products
Monetising Super Fans With Interactive Artist Subscriptions

Mark Mulligan

January 2015

Music Products

Innovation

There is a growing disconnect between fan engagement and fan monetisation. Facebook and YouTube took artist-fan engagement to the masses, but music spending is still falling. Aficionados, the super fans...

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Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

Mark Mulligan

January 2015

Subscriptions

Paid Content

apps

Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books all compete for attention...

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Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Mark Mulligan

December 2014

consumer behavior

Consumer Behaviour

music consumers

Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over the last half decade...

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Holiday Gifting: Music's Gifting Digital Double Whammy

Mark Mulligan

17 Dec 2014

Music

MIDiA Research this week released a new report ‘Holiday Gifting: Music’s Gifting Digital Double Whammy’. MIDiA Research clients can download the report and dataset here . The music industry has long...

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Holiday Gifting
Music’s Gifting Digital Double Whammy

Mark Mulligan

December 2014

consumer behavior

Consumer Behaviour

music consumers

The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales expectations, or least...

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Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Mark Mulligan

5 Dec 2014

Music

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming...

min read

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