Mark Mulligan | MIDiA Research

MIDiA Chart Of The Week: Music Discovery

Mark Mulligan

30 Nov 2015

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear case for YouTube views driving discovery which then led to sales.

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MIDiA Data Point Of The Day: US Video Users

Mark Mulligan

27 Nov 2015

Amazon Prime Data Point Of The Day Netflix

There are 169 million online video users in the US. Online video use has now become a mainstream US consumer activity over half of the US population now watching online. Broadband connectivty, technology and cultural affinity with the US-based global leaders in online video such as Netflix and YouTu...

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Yonder And The Next 100 Million

Mark Mulligan

25 Nov 2015

Beyond Oblivion celcom Mobile content

Yonder’s partnershipwith Celcom Axciata in Malayisa is a deal that you might have missed . But you should pay attention because it points to the huge emerging market opportunity for music that is largely going unmet.

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Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

Mark Mulligan

25 Nov 2015

Subscriptions Streaming music bundles

In a few short years, telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured, telcos continue to invest heavily in music deals that are unlikely to ever deliver direct profit but that instead help drive metrics across th...

MIDiA Chart Of The Week: How Music Measures Up Against Video

Mark Mulligan

23 Nov 2015

Chart Of The Week Music Music streaming

The music industry has long been viewed as a canary in the mine for how media industries transition into the digital era. In many respects that role has now been outlived. Book publishers quickly realised that after a few short years they had moved beyond where the labels had got to in 10.

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MIDiA Data Point Of The Day: Video Subscribers

Mark Mulligan

18 Nov 2015

Amazon Prime Data Point Of The Day Netflix

Online video appeals equally across the gender divide and this is reflected in the percentage of female subscribers to video services. This contrast s sharply with music subscriptions where the majority of subscribers are male.

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Consumer Spending On Digital Music Fell In 2014 [Yes You Read That Right]

Mark Mulligan

17 Nov 2015

Ad Supported B2b b2c

Spending money on recorded music has become a lifestyle choice, an honesty box for the conscientious consumer. No one really needs to pay for music anymore. That much is familiar to most, but what is new is that it is now manifesting itself in a new worrying way.

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MIDiA Chart Of The Week: Mobile App Buyers

Mark Mulligan

16 Nov 2015

app spending app whales apps

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their small number means that they make precarious foundations for the market.

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Quick Take: Apple Music Comes To Android

Mark Mulligan

11 Nov 2015

android Apple Apple Music

As long anticipated Apple has launched the Android edition of Apple Music. I t is a non-typical move for Apple but not one without precedent, not least of which the Windows edition of iTunes which was crucial to iPod uptake.

MIDiA Chart Of The Week: Facebook Video

Mark Mulligan

9 Nov 2015

Chart Of The Week Online video Media and Marketing

The total number of videos viewed by Facebook users was 8billion a day as ofNovember 4th2015, up from 4billion in April of this year. Facebook does indeed have momentum, a momentum that will become self-perpetuating, but its scale of actual user engagement is much smaller than the headline statistic...

MIDiA Data Point Of The Day: Facebook Video

Mark Mulligan

6 Nov 2015

Data Point Of The Day Facebook Facebook video

31% of US adultswatch Facebook Video weekly. Facebook's decision to prioritize video in user's newfeeds and initate a three second autoplay default setting for native videos has led to a quardupling of video views in the last 12 months on the site.

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MIDiA Data Point Of The Day: Shazam

Mark Mulligan

4 Nov 2015

Data Point Of The Day Mobile content Music

Shazam has become part of the digital music marketplace furniture but is seeking out a new business model now as there's no money in the affiliate sales model for streams, not that there was ever that much in the download sales affiliate model either.

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Pandora’s Serial Deal Shows That Music Alone Is No Longer Enough

Mark Mulligan

3 Nov 2015

Deezer licensing Mobile content

Pandora this week announced that it signed a deal to become the exclusive streaming partner for hugely successful podcast Serial. The move is interesting on many fronts, not least what impact having near-on-demand content within the otherwise only semi-interactive environment will have on users.

MIDiA Chart Of The Week: Listening Habits Of Streaming Music Consumers

Mark Mulligan

2 Nov 2015

albums Chart Of The Week Deezer

Although the relatively early stage of development of the streaming market means that most listening habits are not yet being changed, there are fundamental shifts emerging among streamers and subscribers that point to the future of music consumption: Subscribers are fickle listeners: 58% of subscri...

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Mobile Messaging Platforms
How Facebook’s Hedge Strategy Is Changing The Face Of Messaging

Karol Severin and Mark Mulligan

30 Oct 2015

apps mobile apps mobile

In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet, with 4.8 billion cumulative monthly active users. Following websites and social networks, messaging platforms are emerging as the third phase of how audiences congregate digitally.

MIDiA Data Point Of The Day: 16-24 Year Old's Mobile Video Usage

Mark Mulligan

29 Oct 2015

Data Point Of The Day digital natives Mobile content

43% of US 16-24 year olds watch TV shows on phones and tablets. 16-24 year olds are the first generation to engage in multi-screen viewing. TV viewing viewing for the Digital Native is as much about convenience as screen preference.

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MIDiA Research Chart Of The Week: Global Mobile App Buyers 2013 To 2020

Mark Mulligan

27 Oct 2015

app buyers app economy app economy forecasts

The mobile app economy is one of the success stories of the paid content marketplace generating $25 billion in global revenue in 2014. But paid users are a distinct minority. For the mobile app economy’s giants such as Supercell and KING.

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Will Adele Be The Last Hurrah Of The Album Era?

Mark Mulligan

23 Oct 2015

adele adele '25' album sales

The much anticipated Adele album ‘25’ will go on sale on November 20th and its lead single ‘Hello’ hit the airwaves and Vevo today , with Adele doing an impressive number of near-simultaneous radio interviews in support.

MIDiA Data Point Of The Day: App Buyers

Mark Mulligan

23 Oct 2015

app buyers apps Data Point Of The Day

Spending money on or in apps is a niche activity. The majority (58%) of that niche is aged between 25-34 years old. The age distribution will however become more even in the upcoming years. Younger consumers who adopted app spending will grow older.

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Global Music Forecasts 2015-2020
Declining Legacy Formats Cancel Out Streaming Growth

Mark Mulligan

23 Oct 2015

Subscriptions music sales Music revenue

In a few short years streaming has gone from being an interesting sideshow to the most important component of the recorded music market in terms of impact, innovation and disruption, though not in revenue terms. Indeed streaming still only represents 16% of all recorded music revenue but its growth is directly impacting virtually every other aspect...