Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

MIDiA Chart Of The Week: Facebook Video

Mark Mulligan

9 Nov 2015

Chart Of The Week

Media and Marketing

The total number of videos viewed by Facebook users was 8billion a day as ofNovember 4th2015, up from 4billion in April of this year. Facebook does indeed have momentum, a momentum that will become self-perpetuating, but its scale of actual user engagement is much smaller than the headline statistics suggest.

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MIDiA Data Point Of The Day: Facebook Video

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Mark Mulligan

6 Nov 2015

Data Point Of The Day

31% of US adultswatch Facebook Video weekly. Facebook's decision to prioritize video in user's newfeeds and initate a three second autoplay default setting for native videos has led to a quardupling of video views in the last 12 months on the site.

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MIDiA Data Point Of The Day: Shazam

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Mark Mulligan

4 Nov 2015

Data Point Of The Day

Shazam has become part of the digital music marketplace furniture but is seeking out a new business model now as there's no money in the affiliate sales model for streams, not that there was ever that much in the download sales affiliate model either.

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Pandora’s Serial Deal Shows That Music Alone Is No Longer Enough

Mark Mulligan

3 Nov 2015

Pandora this week announced that it signed a deal to become the exclusive streaming partner for hugely successful podcast Serial. The move is interesting on many fronts, not least what impact having near-on-demand content within the otherwise only semi-interactive environment will have on users.

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MIDiA Chart Of The Week: Listening Habits Of Streaming Music Consumers

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Mark Mulligan

2 Nov 2015

Chart Of The Week

Although the relatively early stage of development of the streaming market means that most listening habits are not yet being changed, there are fundamental shifts emerging among streamers and subscribers that point to the future of music consumption: Subscribers are fickle listeners: 58% of subscribers report listening to individual albums and tracks just a few times while 60% are doing this more than they used to because they are discovering so much new music.

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Mobile Messaging Platforms
How Facebook’s Hedge Strategy Is Changing The Face Of Messaging

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Karol Severin and Mark Mulligan

October 2015

apps

mobile apps

mobile

In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet, with 4.8 billion cumulative monthly active users. Following websites and social networks, messaging platforms are emerging as the third phase of how audiences congregate digitally.

MIDiA Data Point Of The Day: 16-24 Year Old's Mobile Video Usage

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Mark Mulligan

29 Oct 2015

Data Point Of The Day

digital natives

43% of US 16-24 year olds watch TV shows on phones and tablets. 16-24 year olds are the first generation to engage in multi-screen viewing. TV viewing viewing for the Digital Native is as much about convenience as screen preference.

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MIDiA Research Chart Of The Week: Global Mobile App Buyers 2013 To 2020

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Mark Mulligan

27 Oct 2015

app economy forecasts

The mobile app economy is one of the success stories of the paid content marketplace generating $25 billion in global revenue in 2014. But paid users are a distinct minority. For the mobile app economy’s giants such as Supercell and KING.

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Will Adele Be The Last Hurrah Of The Album Era?

Mark Mulligan

23 Oct 2015

The much anticipated Adele album ‘25’ will go on sale on November 20th and its lead single ‘Hello’ hit the airwaves and Vevo today , with Adele doing an impressive number of near-simultaneous radio interviews in support.

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MIDiA Data Point Of The Day: App Buyers

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Mark Mulligan

23 Oct 2015

Data Point Of The Day

Spending money on or in apps is a niche activity. The majority (58%) of that niche is aged between 25-34 years old. The age distribution will however become more even in the upcoming years. Younger consumers who adopted app spending will grow older.

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Global Music Forecasts 2015-2020
Declining Legacy Formats Cancel Out Streaming Growth

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Mark Mulligan

October 2015

Subscriptions

music sales

Music revenue

In a few short years streaming has gone from being an interesting sideshow to the most important component of the recorded music market in terms of impact, innovation and disruption, though not in revenue terms. Indeed streaming still only represents 16% of all recorded music revenue but its growth is directly impacting virtually every other aspect of the industry.

MIDiA Chart Of The Week: Online Video Subscriber Forecasts

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Mark Mulligan

19 Oct 2015

Chart Of The Week

Chart Of The Week

Over the last few years online video subscription services from the likes of Netflix, Amazon and Hulu havekick started a revolution in premium video that is threatening to disrupt the traditional TV business to the core.

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First Take: Electric Jukebox Aims To Take Digital Music To The Mainstream

Mark Mulligan

14 Oct 2015

awakening the music industry in the digital age

Back in 2009 I wrote a report at Forrester entitled ' Taking Digital Music To The Mainstream: The Music Product Features For The Living Room’ . In it I outlined a vision for a standalone, affordable connected hi-fi for the living room that came pre-packaged with all the music in the world.

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MIDiA Data Point Of The Day: CD Buyers

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Mark Mulligan

12 Oct 2015

Data Point Of The Day

The CD is notdead, the walking dead perhaps, but far from finished. In fact more people buy CDs (41% consumers) than any other recorded music product.The music buyer market is now firmly multi-speed, with half of consumers going digital (and a minority of those in the subscription fast lane) and the majority still buying CDs - a dying product that the music and consumer electronics industries are turning theirback on.

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Welcome To The New Look MIDiA Research

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Mark Mulligan

9 Oct 2015

free music report

Over the past 6 months we’ve been busy working on a set of new features and content for MIDiA Research and today we finally get to tell you all about them! When we started MIDiA Research back in July last year we wanted to provide a depth of analysis, data and research rigour for the music industry that most technology sectors benefit from.

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MIDiA Chart Of The Week

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Mark Mulligan

8 Oct 2015

apple app store

Piracy used to be the dominant narrative of the music industry in the digital era with companies like Napster and Kazaa becoming the cartoon villains. Many industry execs now pride themselves on having pushed piracy to the margins through a combination of enforcement, policing, industry lobbying and legislation.

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MIDiA Data Point Of The Day

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Mark Mulligan

8 Oct 2015

Data Point Of The Day

The challenge of choice abundance: consumers have little need or opportunity to develop affinity with individual apps. 34% of 18-24 year olds delete apps within one month of downloading them. Source: MIDiA...

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Quick Take: Too Much Demand And Not Enough Television Talent

Mark Mulligan

7 Oct 2015

So The Hollywood Reporter runs with a story about the tumultuous Fall Season for the American TV production community . It wasn’t meant to be this way, it was meant to be the scripted drama renaissance.

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Sonos, Google And The Outlook For Connected Home Audio

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Mark Mulligan

29 Sep 2015

Chromecast Audio

connected home audio

There were two big announcements today in the connected home audio space. Sonos announced its new flagship Play5 speaker while Google launched its Chromecast audio , a streaming audio dongle that plugs into the audio jack input on analogue hi-fis (as long as they have such an input).

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Connected Home Audio Forecasts, 2015 to 2020
The Reinvention Of Hi-Fi

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Mark Mulligan

August 2015

Streaming Music

Home audio

connected home audio

While the home hi-fi market was fading into irrelevance Sonos quietly set about reimagining the whole concept of in-home audio. Now connected home audio is coming of age, with Sonos the dominant player in the multi-room audio segment. Consequently incumbents of all shapes and sizes are rising themselves from their slumbers and entering the market in force.

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