Mark Mulligan

Mark is MIDiA’s founder and part of the music analyst team. He covers everything from market shares, to forecasts, to business models and product strategy across the music value chain.

Quick Take: EU Takes A Swipe At YouTube’s Safe Harbour

Mark Mulligan

14 Sep 2016

The EU today announced a raft of reform proposals for copyright, encompassing news, video and of course music . Among the proposals is the recommendation that sites like YouTube that currently operate...

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MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Mark Mulligan

11 Sep 2016

Chart Of The Week

chat bots

Facebook messenger

The arrival of chatbots has been widely covered by the media in the last few months. The hype peaked in April 2016 when Facebook (though by no means the first company to do so) released its Messenger Platform...

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Watch Out Access, Liberty Media Is Building A Full Stack Music Company

Mark Mulligan

7 Sep 2016

Access Industries

BMG

Deezer

Access Industries’ full stack music company has, ahem, company: Liberty Media. With a combined market market cap of $37 billion, John Malone’s Liberty group of companies is by anyone’s standards...

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Music Messaging Apps Vendor Landscape
Music Consumption Will Never Quite Be The Same Again

Mark Mulligan

August 2016

Video

music apps

youth

Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like Musical.ly and Dubsmash have catalyzed...

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Apple Just Changed The Rules Of Telco Music Strategy

Mark Mulligan

26 Aug 2016

Apple Music

iPhone

Metro PCS

Apple today made an announcement that has in an instant turned the tables in the streaming marketplace: it has launched a 6 month Apple Music bundle with mobile carrier EE in the UK . EE is now unique...

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Introducing The Future Music Forum

Mark Mulligan

22 Aug 2016

Future Music Forum

Music

This September MIDiA will be participating in t he Future Music Forum (FMF) in Barcelona . We’ve been involved with the FMF since its inception and we think it’s a great, intimate event that combines...

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Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

Mark Mulligan

July 2016

music consumers

Subscriptions

Streaming

Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core value, while those...

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The State Of The YouTube Music Economy

Mark Mulligan

12 Jul 2016

Ad Supported

free Streaming

Music Streaming

In 2016, YouTube finds itself in yet another spat with rights holders and this time the labels have brought artists to the battlefield. Playing a starring role is the issue of Safe Harbour, the provision...

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State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

Mark Mulligan

July 2016

Streaming

Streaming Music

YouTube

YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never been the closest of...

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SupaPass Joins The Artist Subscription Fray

Mark Mulligan

8 Jul 2016

artist apps

artist subscriptions

Disciple Media

Back in 2009, when I was at Forrester Research, I laid out the vision for the future of the album , an interactive artist subscription app that contained audio, video, exclusive content, social, lyrics,...

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Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

June 2016

Streaming Music

UK

Streaming Video

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining,...

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Yonder Music Unlocks The Emerging Market Opportunity

Mark Mulligan

27 Jun 2016

Axiata

Beyond Oblivion

celcom

One of the high profile digital music casualties of recent years was the failed ‘next generation’ service provider Beyond Oblivion. There were numerous factors behind Beyond Oblivion’s failure but...

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Quick Take: Brexit And The UK Media And Tech Sectors

Mark Mulligan

24 Jun 2016

brexit

EU

media companies

The UK referendum on membership of the European Union has resulted in a vote to leave. There could be countless implications for the UK media and tech sectors but smaller companies such as independent...

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Spotify, Pandora And YouTube: In Search Of The Real Value Of Free

Mark Mulligan

20 Jun 2016

David Touve

Freemium

per stream rates

The music industry remains in a fix over free. The freemium wars in late 2014 almost saw the freemium tier of Spotify turned off in the face of pressure from Apple’s Jimmy Iovine. The majors eventually...

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Chart Of The Week: Over Half Of App Users Enable Push Notifications

Mark Mulligan

16 Jun 2016

In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications,...

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Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Mark Mulligan

16 Jun 2016

Amazon

Apple Music

Music Streaming

Apple, Spotify and YouTube have all been grabbing the streaming headlines of late, albeit for different reasons. While these companies will continue to set the pace over the next couple of years (again,...

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Free Report - Cross Border Listening: Borderless Hits And Curated Playlists

Mark Mulligan

7 Jun 2016

Midem

Spotify

Streaming

On Fridayat Midem we launched our new report ‘Cross Border Listening: Borderless Hits And Curated Playlists’. MIDiA produced this report in conjunction with Midem for the 50th anniversary event and...

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Chart Of The Week: Online Video Subscriber Penetration By Age

Mark Mulligan

2 Jun 2016

Amazon

Amazon Prime

Amazon Video

Streaming video subscriptions are now firmly established as a key component of the pay-TV landscape and look set to be an even bigger part of its future. With Netflix leading the way, SVOD is gaining ground...

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Guvera's IPO Raises More Questions Than It Answers

Mark Mulligan

1 Jun 2016

Ad Supported

AMMA

australia

Australian streaming music service Guvera has announced its long-anticipated IPO on Australia’s ASX exchange in July. Guvera has always been an intriguing component of the digital music landscape. On...

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Decoding The Live Event Consumer
How Social Media and Smartphones Are Redefining Live Experiences

Mark Mulligan

May 2016

live music

concert goers

gigs

The prolonged decline of the recorded music business is a mirror opposite of the dynamic growth in the live music sector, which itself is just one part of a booming live event marketplace. In the age of...

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