Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Creator TAMs: a new way to assess the creator economy
Smart home Smart devices are winning the battle for the future of TV
What YouTube TV’s stand-off with NBCU reveals about phase 2 of D2C disruption
Why digital fandom has outgrown the Emmys
UMG’s buoyant stock debut is a new chapter for the music business
‘Middle class’ artists need niche, not scale
Axing exclusive music licenses in China will drive new local music cultures
Why sport star fandom is disrupting the traditionally broadcast-focused world of sports
Justice is served…Initial thoughts on the Apple vs. Epic ruling
Could HBO Max disrupt Europe?
Why Real Madrid TV believes that premium sport will thrive in an AVOD environment
Roblox continues its growth story narrative, but cannot escape the Covid-bounce effect
Does Netflix now need to Disney-fy itself?
Can Spotify break out of its lane?
Spotify Q2 2021 earnings Slowdown arrives
Why Spotify’s creator strategy needs to pay more attention to fans
The record labels are weaning themselves off their Spotify dependency
Quick Take: The metaverse – expect goldrush by many, market domination by a few
