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Business Strategy

Recovery Economics
Games Sees Temporary Bounce but Should Prepare For Decline

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Karol Severin

June 2020

Amazon

Netflix

Business Strategy

The effects of the coronavirus-induced crisis unfolded in multiple stages, each with its own characteristics. During the early outbreak and strict lockdowns, games engagement benefited greatly. The cessation of out-of-home entertainment gave games a boost with less competition.

Spotify Q1 2020 Earnings
First Signs of Pre-Recession Weakness

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Mark Mulligan

May 2020

Spotify

Alphabet

Business Strategy

2020 was a solid quarter for Spotify but showed early signs of COVID-19 impact across premium and especially ad supported. With a global recession looming, these may be the first signs of vulnerability in a challenged economic climate. Companies and brands...

Recovery Economics
Post-Lockdown Innovation

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Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Keith Jopling

May 2020

Business Strategy

Audience Insight

COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to adapt their businesses and identify new partners to maximise opportunities in the post-lockdown era.

Radio is Switched On Again
Strategies for 2020 and Beyond

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Keith Jopling and Mark Mulligan

May 2020

Spotify

YouTube

BBC

Just what is radio? Radio is branded and produced show content known best in the form of live (or pre-recorded) broadcast. However, the definition of ‘radio’ is shifting away from the broadcast format and towards the content produced – programmes or shows – made available on-demand anywhere, via radio apps, smart speakers and podcasts.

Recovery Economics
Music, Games, Live Streams and the Future of Concerts

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Mark Mulligan, Karol Severin and Keith Jopling

May 2020

live music

live

Artists

In April 2020 Travis Scott’s Fortnite event pulled in 27 million players. While this was happening, the global artist community was scrambling to plug the income and engagement gap caused by COVID-19’s cessation of live music, by turning to live streaming.

‘You’re not singing anymore’ - English Premier League set to lose over $1 billion

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Alistair Taylor

7 May 2020

The English Premier League (EPL) is faced with the very real possibility that it will have to play out the entirety of the 2020/2021 soccer season behind closed doors, starving teams of more than $1 billion in lost matchday revenue.

min read

D2C 2020
Media, Tech and Communications Majors Go Head to Head

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Tim Mulligan

April 2020

US

UK

Italy

The current division between the new video D2C entrants of 2019/2020 has revealed a strategic split between those that are leveraging established distribution advantages versus those focused on monetising existing content assets. The current market distortions wrought by the ongoing COVID-19 epidemic have placed power firmly in the hands of service...

COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

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Alistair Taylor

April 2020

Subscriptions

US

UK

The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions rely on live sports. Filling schedules with re-runs, docuseries, interviews and archived footage are stopgaps unlikely to increase engagement.

Watch out Twitch, YouTube, and Apple Arcade: Facebook gaming is coming for your market share

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Karol Severin

21 Apr 2020

facebook gaming

Facebook has launched a new app, Facebook Gaming, currently available on Google Play. Though the company has been in games for years, this is a major development in its games-related strategy as well as the interactive entertainment landscape more broadly.

min read

Consumption and production impacts on TV and video streaming under lockdown

Tim Mulligan

21 Apr 2020

COVID-19 programming

Unsurprisingly the UK government opted to extend lockdown for a further three weeks last week, and today will mark the first full month of lockdown for UK consumers. In the US 95% of the population is now under lockdown, and globally 25% of consumers remain officially home-bound.

min read

AVOD steps out into the lockdown era

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Tim Mulligan

16 Apr 2020

Yesterday saw the soft launch of Peacock, the new direct-to-consumer (D2C) ad-supported video on demand (AVOD) and subscription video on demand (SVOD) hybrid app from NBCUniversal – the media subsidiary of communications major Comcast.

min read

Tech Major Market Shares 2019
Amazon Powers Ahead

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Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

April 2020

Apple

iTunes store

Spotify

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social. While advertising and services revenues are still a minority of total tech major revenues, the share is substantial, and revenues are growing fast.

The digital entertainment boom is temporary: what comes next?

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Hanna Kahlert

8 Apr 2020

The digital entertainment boom as a result of the global COVID-19 lockdowns is but an optimistic wave in a stormy sea the market will have to weather over the coming months… and potentially even years.

min read

Today Quibi launches into a brave new world with even bigger challenges ahead

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Tim Mulligan

6 Apr 2020

When Quibi chose April 6thas its US and Canada launch date, it could not have envisaged just how rapidly the world would have reprioritised its finite attention. Quibi’s go-to-market strategy has focused on the seeming gap in mobile-native premium short-form video content – smartphone-native con...

min read

Why Warner Media is investing in incoming CEO Jason Kilar

Tim Mulligan

3 Apr 2020

On Wednesday AT&T announced that Jason Kilar will become the new CEO of Warner Media on May 1st2020. The choice of Kilar speaks volumes about how the US communications major is approaching the forthcoming challenge at the heart of its Warner Media subsidiary – the May domestic launch of HBO Ma...

min read

How news can unlock the current ad engagement paradox

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Tim Mulligan

27 Mar 2020

Business Strategy

With a quarter of the world’s population now estimated be living in areas under lockdown, online engagement is spiking at an unprecedented rate. Much of this engagement is being driven by a significantly-increased demand for entertainment to distract from the current global pandemic.

min read

Disney+ launches in the UK on the first day of a national lockdown

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Tim Mulligan

24 Mar 2020

The last two weeks have been dramatic for public companies in the wake of extreme investor reactions to the still unknown long-term economic impacts of the global coronavirus pandemic. However, media major Disney is in the fortunate position of launching its family-centric Disney+ streaming service ...

min read

COVID-19
Entertainment and Leisure Industry Impact Assessment

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Mark Mulligan

March 2020

Apple

Spotify

Artists

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors that is causing the biggest disruption and will have the most impact on entertainment businesses.

Recession Impact
Cocooning Will Protect Entertainment Spend

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Mark Mulligan

March 2020

Apple

Amazon

Apple TV

Even before the global coronavirus outbreak, faltering confidence in the global economy suggested that a recession may be looming. With stock markets trending down following the upswing in coronavirus cases, the chances of a global recession are rising.

Entertainment unleashed in an era of universal basic income

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Tim Mulligan

13 Mar 2020

Universal Basic Income

Business Strategy

As the abnormal becomes the new normal following the official confirmation that the world has entered into a global pandemic event, the looming potential recession and enforced home entertainment experiment provides a glimpse into how the future might look in a decade-plus when universal basic incom...

min read

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