Tag: espn

Is YouTube MLB’s Answer to Tap into Younger Audience?

Posted on 29th July, 2019 by Alistair Taylor in Amazon Prime Video, Baseball, Cable Consumption, Channel 4, Concurrent Viewers, Consumer Behaviours, Content Consumption, Cricket, DAZN, Demographic, Digital Content, Digital Ecosystem, Distribution Deal, Diversification, ECB, English Premier League, EPL, Espn, Exclusive Rights, Facebook, Fanbase, Fans, FIFA Women’s World Cup, Finite Resources, Fox, Free To Air, FTA, Google, ICC Cricket World Cup Final, Ive Sports, LA Dodgers, Major League Baseball, MLB, Morning Consult, Multiple Subscriptions, Non-exclusive, OTT, Over-the-top, Pay-TV Subscribers, Peak Attention Economy, Peak Audience, Penetration, Philadelphia Phillies, Premium Rights, Rights Acquisition, Rights Holders, Sky, Sports Fans, Sports Rights, Subscribers, Subscription Retention, TBS, Time Allocation, Wau, Weekly Active Users and Youtube

On July 18th, Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019.…

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Sports and the Tech Majors: A Competitive Partnership

Posted on 8th July, 2019 by Hanna Kahlert in Amazon Prime Instant Video, Amazon Video, Apple, D-day For Sporting Rights, Disney, Espn, Facebook, Facebook Media Strategy, Nfl, Sports, Sports Lateral, Streaming, Streaming Service, Streaming Sports and Tech Majors

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting,…

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Why the UFC Wants to Replicate the Yao Ming effect

Posted on 25th June, 2019 by Alistair Taylor in Athlete, Audience Culture, Audience Reach, Boxing, Brand Leverage, CBA, Chinese Basketball Association, Disney, Endeavor, Espn, Fandom, Global Following, Houston Rockets, IMG, International Expansion, Live Rights, Market Saturation, MAU, Mixed Martial Arts, MLB, MMA, Monthly Active Users, NBA, NBA China, NBA Draft, Nfl, ONE Championship, ONE Fighting, Peak Attention, PPV, Revenue, Shaghai Sharks, Social Media, Sports Fans, Sports Franchise, Star Sports, Strategy, Tencent, Ufc, Ultimate Fighting Championship, Viewers, Wechat, Weibo, WME, Wme-img, WWE and Zuffa LLC

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice…

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Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Posted on 3rd June, 2019 by Alistair Taylor in Apple, BAMTech, Broadcast Rights, BT, Cable, Carriage Partnerships, D-day For Sporting Rights, DAZN, Digital Rights, Disney, Disney Streaming Services, Disruption, Enhanced Social Reach, EPL, Espn, FIFA World Cup, Google, La Liga, Latency, Monthly Active Users, NBC, Nfl, NHL, Optimal Capital, Optus, Optus Sport, Overextension, Pay Tv, Premium Sports Rights, Redistribution, Rights Acquisition, Rights Holders, SBS, Serie A, Sky, Sport-centric, Sports Rights, Streaming Services, Subscription Video On Demand, Svod, Tech Majors, Traditional Broadcasters and UCL

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but now…

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Sports SVOD Services: The Underdogs’ Game

Posted on 29th May, 2019 by Hanna Kahlert in Addressable Audience, Binge Viewing, Carriage Partnerships, Compelling Value Proposition, Content Genre, Cord Cutting, Crave TV, DAZN, Digital Subscriptions, Domestic Rights, Eleven Sports, Espn, Fortnite, Fragmented Market, Hulu, Kayo Sports, Niche Propositions, Now TV, Pay Tv, Pay-TV Subscription, Peak Attention, Rights Holders, Scripted Drama, Sport SVOD, Sport-centric, Sports-centric, Spotify, Stan, Streaming Services, Subscribers, Subscription Video On Demand, Svod, SVOD Services, Target Audience, Wau and Weekly Active Usage

Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports…

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Mediapro Offers Eleven Sports a UK Lifeline!

Posted on 21st March, 2019 by Alistair Taylor in Ad-supported Model, BT Sport, Carriage Partnerships, Chinese Super League, Consumer Engagement, Disruptors, Eleven Sports, English Premier League, EPL, Eredivisie, Espn, IMG, ITV, La Liga, Mediapro, NFB, Premier Sports, Premium Sports Rights, Revenue Streams, Rights Tender, Serie A, Set Top Boxes, Sky, Sky Sports, Sports Rights Landscape, Subscriber Acquisitions, Subscription Video On Demand, Svod, Traditional Broadcasters, Virgin Media and Weekly Active Usage

Streaming service Eleven Sports will now have to table a new offer to maintain its UK La Liga rights, as Mediapro (the agency selling La Liga’s international rights) decides to…

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Fail Fast, Fail Early – Can Eleven’s UK Struggle Aid Future Growth?

Posted on 21st February, 2019 by Alistair Taylor in Allsvenskan, Altice, Amazon, Amazon Fire Stick, Amazon Prime Video, Android TV, Audience Engagement, Audience Reach, BT Sport, Bundesliga, Carriage Partnerships, Chinese Super League, Disney, Disruptors, Distribution Partnerships, Domestic Rights, Eleven Sports, English Premier League, Eredivisie, Espn, Formula One, Google, Google Chromecast, IMG, La Liga, Liga Endesa Basketball, Ligue 1, Linear Broadcasters, Live Content, Live Sports, Nfl, NOS, Nowo, OTT, Over-the-top, Pay Tv, Portfolio Diversification, Premium Rights, Rights Acquisition, Rights Holders, ROI, Samsung, Serie A, Sky, SPFL, Sport TV, Sporting Rights, Sports Fans, Sports-centric, Subscribers, Subscription Video On Demand, Svod, Traditional Pay-TV, UEFA Champions League, Ufc, Value Propostion, Video Services and Vodafone

Eleven Sports announced last week it had successfully agreed long-term distribution agreements with all four TV operators in Portugal – Altice, NOS, Nowo and Vodafone. Achieving this agreement puts Eleven…

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Will An EPL Streaming Service Devalue Domestic Rights?

Posted on 15th February, 2019 by Alistair Taylor in Addressable Audience, Amazon, Amazon Prime Video, BT, BT Sport, Crystal Palace, Digital Content, Eleven Sports, English Premier League, EPL, Espn, La Liga, Linear Offering, Netflix, Now TV, OTT, Pragmatism-gap, Premier League TV, Premier Sports, Premium Rights, Rights Acquisition, Rights Landscape, Serie A, Setanta Sports, Singtel, Sky, Sport Rights, Strategy, Streaming Service, Subscribers, Subscription Video On Demand, Svod, TalkSPORT, The Sunday Times, Traditional Broadcasters and USP

Following the English Premier League (EPL) announcing in November its plans to launch its own streaming service for the next rights cycle (2022-2025), the Sunday Times reported that the EPL…

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ESPN+ leverages UFC appeal to double subscriber base to 2 million in five months

Posted on 8th February, 2019 by Alistair Taylor in BAMTech, Combat Sports, Direct-to-consumer, Disney, DTC, Earnings Call, Endeavor, English Premier League, Espn, Hulu, IMG, MLB, NHL, Operating Loss, Premium Content, Quarterly Financials, Rights Acquisition, Segment Loss, Sports Rights, Sports-centric, Streaming Latency, Streaming Service, Subscribers, Subscription Video On Demand, Svod, UEFA Champions League and Ufc

Disney announced in its Q1 earnings call on Tuesday that its sports-centric streaming service ESPN+ had surpassed two million subscribers, doubling its subscriber base in less than five months. Launched…

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