MIDiA Blog - Page 14

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Audience agency and the value of social media: the rise of the “digitine”

Cover image for Audience agency and the value of social media: the rise of the “digitine”

Hanna Kahlert

15 May 2024

“Let them eat cake,” declared model and influencer Haley Kalil , dressed for the $75,000-per-ticket Met Gala in an unironically Marie Antoinette-style dress, in a viral TikTok video last weekend. Somehow, this did not go down very well among audiences on social media, tens (if not hundreds) of thousands of whom are currently struggling to remain encamped in University campuses or taking to the streets in protest worldwide.

min read

Apple is not the only one crushing the old music-making paradigm

Cover image for Apple is not the only one crushing the old music-making paradigm

Kriss Thakrar

15 May 2024

music production

Apple is crushing it – literally. The new iPad Pro ad received widespread backlash for its controversial crushing of musical instruments to demonstrate what is ‘packed into’ Logic Pro on the iPad.

min read

Back to the future; (Non-device) entertainment returns to the fore for Sony

Cover image for Back to the future; (Non-device) entertainment returns to the fore for Sony

Tim Mulligan

14 May 2024

cross-entertainment strategy

Today, (May 14th) Sony Group published its results for the Fiscal Year ended March 31, 2024. Group revenues were up 19% to 13 trillion yen which amounts to USD 86 billion (in USD, this makes a more modest revenue growth of 14% for the previous 12 months).

min read

Songwriters, we want to hear from you – take our survey!

Cover image for Songwriters, we want to hear from you – take our survey!

Fernanda Balzaretti

13 May 2024

Music publishing

Songwriters are the backbone of the music industry; however, they are rarely in the spotlight. As with the rest of the industry, songwriters have seen their workflows and income sources turned upside down in the streaming and social media eras.

min read

Helldivers 2's woes show publishers should nudge, not push, gamers

Cover image for Helldivers 2's woes show publishers should nudge, not push, gamers

Rhys Elliott

10 May 2024

Helldivers 2 is one of the most popular games of the year so far and has been PlayStation’s biggest PC and live-service success story to date. But PlayStation drew the ire of the game’s PC fanbase by announcing it would force Steam players to link their account to a PlayStation Network (PSN) account.

min read

Kendrick vs. Drake is a rare ‘mainstream’ moment — and streaming is on the sidelines

Cover image for Kendrick vs. Drake is a rare ‘mainstream’ moment — and streaming is on the sidelines

Tatiana Cirisano

9 May 2024

Bifurcation theory

Over the last week, it has been hard to go anywhere, or speak to anyone, without some mention of the epic diss track battle between Drake and Kendrick Lamar. When is the last time we could say that about a pop culture moment? The domination of Taylor Swift’s Eras Tour is arguably the only bit of music news in the last year that managed to cut across every niche and break into “mainstream” conversation.

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Cutting through the clutter: why an analogue revival is inevitable

Cover image for Cutting through the clutter: why an analogue revival is inevitable

Hanna Kahlert

9 May 2024

The jury is very much still out on generative AI and its copyright obligations. Yet the Pandora’s box of AI-generated content has already been opened, and there is no going back. For a world which has become almost entirely reliant on digital content– be it song mp3s or job applications – the implications are widespread and the challenge is simply one of volume.

min read

Electronic music, fandom, and the rise of the Global South

Cover image for Electronic music, fandom, and the rise of the Global South

Mark Mulligan

9 May 2024

Electronic music market

dance music market size

I recently presented the tenth edition of the IMS Business Report at the Ibiza-based conference. In MIDiA’s second year creating the report, the findings reveal a global electronic music industry that not only has positive revenue trends but is also experiencing a global cultural resurgence.

min read

Why acquiring Paramount would transform Sony’s cross-entertainment future

Cover image for Why acquiring Paramount would transform Sony’s cross-entertainment future

Ben Woods

8 May 2024

Paramount Global

When rumours began circulating of a Paramount sale, TV streaming was already entering a new phase. The industry’s biggest beasts have been locked in an all-out war for subscribers, spending and borrowing big to capture as much of the market as possible.

min read

Audio is not enough: Why audio platforms and creators are betting on video

Cover image for Audio is not enough: Why audio platforms and creators are betting on video

Rutger Rosenborg

8 May 2024

subscription video on demand

Video may have killed the radio star, but digital audio platforms and creators increasingly see video as a beneficial supplement to podcasts and audiobooks. From ghost podcasts filmed for social media advertising to podcasts following in the footsteps of TV and film and Amazon opening the IP tap for its Audible to Prime Video pipeline , video crossing over to audio — and vice versa — is a trend that will only continue.

min read

Disney’s direct-to-consumer business is now profitable – so what comes next?

Cover image for Disney’s direct-to-consumer business is now profitable – so what comes next?

Tim Mulligan

7 May 2024

direct-to-consumer

Today, Disney announced its fiscal second quarter 2024 financial results (calendar Q1 2024). All eyes were on the Entertainment Segment, where its direct-to-consumer (D2C) division matched MIDiA’s call that it would finally post its first ever operating profit four and a half years after the launch of Disney+.

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Focusing too much on Xbox's hardware decline misses the point

Cover image for Focusing too much on Xbox's hardware decline misses the point

Rhys Elliott

2 May 2024

Microsoft recently released its Q1 2024 financial results (fiscal Q3). Gaming revenue was up +51% and Xbox content / services revenue was up +62%. These gains mostly came from Microsoft’s Activision Blizzard acquisition.

min read

Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple

Cover image for Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple

Rutger Rosenborg

2 May 2024

subscription video on demand

Streaming video

Marvel proved that spinning out intellectual property (IP) from comic books to movie franchises could be incredibly lucrative. With the growth of video games, this transmedia strategy has expanded to streaming video on demand (SVOD) with successes like The Last of Us on HBO Max and, most recently, Fallout on Amazon Prime Video.

min read

What TikTok and Spotify have in common

Cover image for What TikTok and Spotify have in common

Tatiana Cirisano

2 May 2024

In all likelihood, it has been years since anyone working in music went a week without talking about TikTok. In fact, the same probably goes for anyone with an internet connection. The platform’s clash — and now, reunion — with Universal Music Group; potential to be banned in the U.

min read

AI video generators have underestimated the appeal of being a suffering artist

Cover image for AI video generators have underestimated the appeal of being a suffering artist

Ben Woods

1 May 2024

video production

Given the tussle for technological dominance between Asia and the West, it is unsurprising that China has launched a competitor to OpenAI’s Sora . Unveiled at the ZGC Forum in Beijing on Saturday (April 27, 2024), Vidu is China’s text-to-video model that can generate content with simple prompts.

min read

Music fandom’s future (and its existential crisis)

Cover image for Music fandom’s future (and its existential crisis)

Hanna Kahlert

1 May 2024

The launch of Taylor Swift’s latest album, “The Tortured Poets Department”, broke records last week (small surprise there). Swift’s reputation for playing to her fanbase has once again proven to be in a class of its own – be it changing the fortunes of cinema chains , or altering local economies with her tour.

min read

We need ‘real’ artists for the return to reality

Cover image for We need ‘real’ artists for the return to reality

Kriss Thakrar

1 May 2024

The big theme of MIDiA’s 2024 predictions is that ‘ the algorithm is not listening ’. A third of the way into the year, we are seeing more and more evidence that this is the case. The past few years have seen social media feeds become hyper-personalised to the point where algorithms now know us too intimately.

min read

Video Creators: Tell us how you create for a chance to win $500

Cover image for Video Creators: Tell us how you create for a chance to win $500

Ben Woods

30 Apr 2024

Creator economy

MIDiA is building a new research stream focused on video creators and the tools they use to create. We are striving to understand the unique workflows and creative processes that underpin the art of making engaging video content.

min read

Net Neutrality 2.0 - Back to the future or is this something different?

Cover image for Net Neutrality 2.0 - Back to the future or is this something different?

Tim Mulligan

30 Apr 2024

The decision taken last Thursday by the Federal Communications Commission (FCC) to restore the regulated status of open access to the internet has re-ignited the net neutrality wars in the US. In it its official press release , the FCC stated that it had “voted to restore a national standard to ensure the internet is fast, open, and fair.

min read

Fallout is another transmedia hit, but the strategy needs to evolve

Cover image for Fallout is another transmedia hit, but the strategy needs to evolve

Rhys Elliott

26 Apr 2024

Everyone was talking about the Super Mario Bros. Movie (The Mario movie ) and HBO’s The Last of Us this time last year, and now Fallout has entered the mainstream thanks to the Amazon show. But, for game publishers, the transmedia strategy is nowhere near maximising its potential.

min read

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