MIDiA Blog - Page 11

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The battle has begun to own the creator through all-encompassing ecosystems

Cover image for The battle has begun to own the creator through all-encompassing ecosystems

Ben Woods

4 Sep 2024

Creator economy

There has always been tension between the goals of creators, social platforms, and creator tools companies. As the creator economy has evolved, a push and pull has ensued between what creators’ feel is fair remuneration for their work, and what the industry feels is the right commercial framework ...

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Advertising remains podcasting’s best monetisation opportunity

Cover image for Advertising remains podcasting’s best monetisation opportunity

Rutger Rosenborg

4 Sep 2024

youtube podcasts

Despite the layoffs and budget cuts across the industry in 2023, MIDiA remained optimistic about podcasts . As our 2024-2030 podcast forecasts states, the growth rate will slow, but over the course of seven years, revenue will continue to climb from $4 billion to $10 billion and listeners will grow ...

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From ubiquitous bird app to banned in Brazil: what happened to X (and will it happen to others)?

Cover image for From ubiquitous bird app to banned in Brazil: what happened to X (and will it happen to others)?

Hanna Kahlert

4 Sep 2024

Early in August, Elon Musk was vaguely threatened with extradition to the UK for his role in spreading misinformation that resulted in riots. Three weeks later, X was banned in Brazil, following unpaid fines and allegations that the app was being used to spread politically threatening misinformation.

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Understanding creators to harness the monetisation opportunities

Cover image for Understanding creators to harness the monetisation opportunities

Ben Woods

30 Aug 2024

Business Strategy

Videos are now the de facto mode of communication. To reach and engage audiences, all creators are now expected to deliver high quality video content that entertains. This has always been a prerequisite for traditional video creators in TV and film and those with vast followings on social video plat...

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‘Brat’ summer and the dilemmas of going mainstream

Cover image for ‘Brat’ summer and the dilemmas of going mainstream

Tatiana Cirisano

29 Aug 2024

music marketing

It has become a rule of thumb that the moment corporate America begins capitalising on a trend, that trend begins to die. Cultural fragmentation has helped niches and scenes flourish, but it has also left large corporations that depend on mainstream products hungry for relevance — and willing to d...

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Apple’s podcast accessibility play — too little, too late?

Cover image for Apple’s podcast accessibility play — too little, too late?

Rutger Rosenborg

28 Aug 2024

On Aug. 22, Bloomberg ’s Ashley Carman described how Apple lost its lead in podcasts , pointing to the platform’s lack of video adoption as the likely culprit. YouTube, meanwhile, has climbed to the top precisely because of its strength in video.

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Who wins the social spiral? Consumers’ relationship with social platforms is changing

Cover image for Who wins the social spiral? Consumers’ relationship with social platforms is changing

Hanna Kahlert

28 Aug 2024

There is no shortage of takes on the role of social platforms in our daily lives, from former influencers lamenting the end of Twitter’s golden era to researchers studying social media’s impact on teens’ mental health .

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Is it time to retire the ‘AI’ brand to bolster adoption among video creators?

Ben Woods

23 Aug 2024

Marketing Strategy

AI tools have put the video creator economy in sharp focus over recent months. AI video generators like Runway and OpenAI’s Sora have provided a tangible example of not just AI’s capability in video, but its transformative impact more generally.

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‘Song of the summer’ may be dead, but 2024 was the summer of song

Cover image for ‘Song of the summer’ may be dead, but 2024 was the summer of song

Tatiana Cirisano

22 Aug 2024

fragmented fandom

Music streaming

Over the past few years, MIDiA has often remarked at the lack of a “song of the summer” . There was once a singular undeniable hit each summer, one that everyone could agree on, like ‘One Dance’ was to 2016 or ‘Despacito’ to 2017.

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As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America

Cover image for As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America

Rutger Rosenborg

21 Aug 2024

Business Strategy

In an early 2024 editorial for media and marketing publication Campaign, we declared, “ It is time for the podcast industry to think global and act local ”. Geared towards helping advertisers better optimise their content for international success, the larger context of this declaration was the ...

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How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market

Cover image for How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market

Ben Woods

15 Aug 2024

Adobe Premiere Pro

Social platforms have brought a significant number of new creators into the market. With this has come a whole host of creator tools companies looking to capitalise on the opportunity. While their features may vary, they share a common goal: each app wants to secure steady, long-term engagement as a...

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What Drake got wrong — and right — with 100 Gigs

Cover image for What Drake got wrong — and right — with 100 Gigs

Tatiana Cirisano

15 Aug 2024

fragmented fandom

Bifurcation theory

On August 6th , with no prior announcement, Drake unloaded 100 gigabytes’ worth of content, including songs and video clips, to a personal website and directed fans there via his Instagram burner account.

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Music publishing forecasts: strong growth and more to come

Cover image for Music publishing forecasts: strong growth and more to come

Mark Mulligan

15 Aug 2024

Music publishing

publishing forecasts

Following hot on the heels of our future of songwriting report , MIDiA is pleased to announce the release of our latest music publishing forecasts report . Here are some highlights. Thus far, the 2020s have been a good decade for the music publishing industry.

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Podcast unbundling: How Amazon Music’s Topics may accelerate the trend

Cover image for Podcast unbundling: How Amazon Music’s Topics may accelerate the trend

Rutger Rosenborg

14 Aug 2024

Every podcast platform has a search function. Type “conspiracy” into most and you will probably see a list of podcast titles with the word conspiracy in it, but there may be hundreds of episodes related to the word “conspiracy” that fail to surface.

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Instagram and the download-delete cycle: a cultural shift for social platforms

Cover image for Instagram and the download-delete cycle: a cultural shift for social platforms

Hanna Kahlert

13 Aug 2024

analogue revival

Forget the tech-centric sci-fi future promised by the early 2000’s; the new aspiration is going offline. Analogue is the new ‘cool’, and it is not just about nostalgia. Audiences are searching for authenticity, connection, novelty, experience, and tangible ownership of the things they love, al...

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HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?

Cover image for HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?

Tatiana Cirisano

8 Aug 2024

HYBE kicked off the month with new leadership and a new plan to bring the Korean entertainment company into its next era of growth. In a letter to shareholders , outgoing CEO Jiwon Park and new chief Jason Jaesang Lee were refreshingly open about HYBE’s past weaknesses as they laid out a plan to p...

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The future of AI-generated audiobooks is here

Cover image for The future of AI-generated audiobooks is here

Rutger Rosenborg

7 Aug 2024

Cultural trends

In March, on the heels of a Danish man becoming the first person convicted of streaming fraud, MIDiA explained how AI could soon enable a golden age of audio piracy . Coupled with the fact that book publishers have been reporting that AI-generated books are being published under their names or oddly...

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Algorithms, AI, truth, and trust: why social platforms should be worried about the riots

Cover image for Algorithms, AI, truth, and trust: why social platforms should be worried about the riots

Hanna Kahlert

6 Aug 2024

Cultural trends

Social platforms have had a rocky history with misinformation, from US election cycles to social unrest . Over time, platforms have alleged new restrictions and guidelines intended to help reduce the risks.

min read

What Audible’s new royalty model means for its audiobook battle with Spotify

Cover image for What Audible’s new royalty model means for its audiobook battle with Spotify

Rutger Rosenborg

1 Aug 2024

Business Strategy

In early July, Audible’s blog broke the news that the company was introducing a new royalty model for audiobooks. Previously, according to Bloomberg’s Ashley Carman , Audible would do a “buyout”, paying a publisher an upfront fee to have their book on the service rather than distributing roy...

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Marketers, don't miss out on GTA 6

Cover image for Marketers, don't miss out on GTA 6

Rhys Elliott

31 Jul 2024

grand theft auto

Grand Theft Auto VI ( GTA 6 ) is due to launch in autumn 2026. It will be one of the century's biggest entertainment launches, and its impact will ripple through culture for years to come. Remember how every brand jumped on the Barbie movie hype train with an everything-pink activation? GTA 6 is abo...

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