Tim Mulligan

Marvel versus Netflix

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Blog post by Tim Mulligan
With yesterday’s launch of  ESPN+   Disney has begun its direct-to-consumer strategy, which revolves around the introduction of proprietary subscription video on demand (SVOD) services. The move forms…
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Amazon Has Hit The Brakes On The Grand Tour

Blog post by Tim Mulligan
Fans of the Amazon original Grand Tour last week will have been disappointed to find out that the eclectic  motorsports/chat show was not going to be renewed beyond the third season which is currently…
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Not All Originals Are Created Equal

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Blog post by Tim Mulligan
As the world shifts closer to becoming a digital video landscape, the ‘original’ has become a key part of the value proposition for subscription video on demand (SVOD) services as they battle for market…
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SVOD and the Emerging Video Content Bubble

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Blog post by Tim Mulligan
Another week, another inflated data point around the expanding content offerings on premium video services. Netflix CEO David Wells announced on Tuesday, 27 th February, that not only will Netflix spend…
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Netflix Is Now A Truly International Player

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Blog post by Tim Mulligan
In light of MIDiA Research ’s Q4 2017 Brand tracker survey data, which revealed that Netflix penetration in the US has reached 49%, Netflix has to look outside the US for future growth. Why is international…
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Why YouTube Is Going Big At Sundance

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Blog post by Tim Mulligan
[caption id="attachment_5126" align="alignleft" width="536"] Still from YouTube Red's New Title Bodied[/caption] Interesting things are happening at YouTube. In February 2017 it launched YouTube TV, a…
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The Sports Bubble and What It Means For TV

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Blog post by Tim Mulligan
The broadcasting of live sport has been a key part of TV’s appeal and underpins the pay-TV ecosystem. However, a combination of entrenched cord-cutting and an ageing audience means that revenues are…
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