Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Blockbuster disruption comes to the streaming wars courtesy of HBO Max

Tim Mulligan

8 Dec 2020

SVOD HBO Max Warner Media

An unprecedented year for the entertainment industry has now taken yet another decisive turn. Last Thursday Warner Media’s CEO Jason Kilar announced that all Warner Bros’ 2021 releases will be available to stream exclusively on its direct-to-consumer (D2C) service HBO Max on the same day they ha...

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Why Condé Nast believes Netflix is the new Vogue and Vanity Fair

Tim Mulligan

2 Dec 2020

Netflix Condé Nast Vogue

The digital revolution has not been kind on the print magazine industry. In the pre-digital world media power resided on access to coverage on the front pages of style and culture arbiters such as Vogue and Vanity Fair.

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Q3 2020 US AVOD Consumer Deep Dive
The Roku Channel, Pluto TV, Tubi TV and IMDb TV

Tim Mulligan

27 Nov 2020

Amazon Amazon Streaming video

Ad-supported video on demand (AVOD) continues to lag behind subscription video on demand (SVOD) in a US market still heavily focused on paid subscriptions. AVOD weekly active engagement grew steadily in Q3 2020, and across all leading four AVOD services between Q1 to Q3 2020.

The curious growth in the streaming power of factual

Tim Mulligan

25 Nov 2020

Back in August, CuriosityStream, a subscription video service specialising in factual content, announced a merger agreement with Software Acquisition Group, a special purpose acquisition company (SPAC).

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2021 Predictions
The Year of the Immersive Web

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

23 Nov 2020

Spotify Spotify Discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond. Companies and brands mentioned in this report: Amazon...

Why TikTok’s regulatory countdown has been extended yet again

Tim Mulligan

20 Nov 2020

Online video Media Video

One of the many knock-on effects of this month’s US Presidential election has been the temporary reprieve granted to social video app TikTok. The app is owned and operated by ByteDance, the Beijing-based Chinese tech company which has been propelled into the ranks of the leading tech majors follow...

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Post-Pandemic Programming Webinar Presentation

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

11 Nov 2020

Free Report

Video Music Games

After a period of disruption to the global entertainment landscape, many businesses have found a way to adapt to the new normal, but the recession and prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies.

Disney+, one year on…

Tim Mulligan

10 Nov 2020

Video

On Thursday 12 November, Disney will announce its Q4 (Calendar Q3) earnings. The date is particularly poignant, as it is exactly one year since Disney launched its direct-to-consumer (D2C) service Disney+ in North America, Australia and the Netherlands.

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The video streaming shift from sports to news

Tim Mulligan

5 Nov 2020

News Video Streaming

Yesterday the Sinclair Broadcast Group reported its Q3 2020 results . A 37% increase in consolidated revenues was undone by a $4.2 billion impairment on the local sports segment due to the COVID-19 disruption wrought on its regional sports network.

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The Case for News in Video D2C Services

Tim Mulligan

30 Oct 2020

Apple Apple YouTube

Digital disruption of the traditional pay-TV landscape was led by subscription video on demand (SVOD) services using scripted drama to gain consumer adoption, one of pay-TV’s very own four pillars. With SVOD originals strategy now diversifying into factual and reality, the two remaining pay-TV pillars sports and news are all that is stopping SVOD...

No Time to Die contemplates a streaming future

Tim Mulligan

28 Oct 2020

Video Covid-19

A big story over the previous two months in the film industry has been the role of streaming to help fill the pandemic-induced gap in theatrical release schedules due to the shuttering of cinemas around the world.

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No surprise: Quibi bows to the market realities for its six-month old video service

Tim Mulligan

22 Oct 2020

Video

Much-hyped premium short-form mobile video start-up Quibi has bowed to the inevitable and announced the closing of the service. Inan open letter posted on Medium yesterday,Jeffrey Katzenberg and Meg Whitman announced that their six-month old video service was being shuttered.

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Disney puts its best digital foot forward for its 97th birthday

Tim Mulligan

13 Oct 2020

Video

The 11 months since Disney launched its direct-to-consumer (D2C) service Disney+ have been the most challenging and disruptive of its near century-long history. Founded 97 years ago on Friday (October 16th, 1923), Disney’s longevity is in part due to its embrace of technology and radical reorganis...

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Netflix provides a masterclass in weaponising TV show fandom with Ratched

Tim Mulligan

9 Oct 2020

Video

Back in February 2018, Netflix shocked the TV world by poaching showrunner Ryan Murphy away from pay-TV network Fox. Murphy’s $300 million five-year deal was one of the many disruptive fallout consequences of the Fox acquisition by Disney, which are still reverberating around the media world two y...

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Film’s existential threat

Tim Mulligan

7 Oct 2020

Video

Cineworld, the world’s second largest cinema operator and the largest UK movie theatre chain, is temporarily closing its UK cinemas as a result of continuing delays in the release of big budget films.

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Q1 2020 UK Sports Betting Consumer Engagement Snapshot

Tim Mulligan and Alistair Taylor

5 Oct 2020

Netflix iOS android

This mini report is a review of trends and data on sports betting from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia, with a focus on UK sports betters. MIDiA Research conducts quarterly surveys in key markets to gain insight into self-reported consumer trends in sports engagement through content, m...

GB News: An idea ahead of – or behind, its time?

Tim Mulligan

2 Oct 2020

The long unwinding of impartial news delivery in the UK continues apace with the imminent launch of GB News – the UK’s answer to Fox News. The Chairman of the new venture is Andrew Neil, who rose to prominence as an editor in Rupert Murdoch’s News International organisation as the editor of Th...

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Killing Eve – A Case Study in Analysing Show Fandom

Tim Mulligan

28 Sep 2020

BBC Fandom AMC

Killing Eve season three was released in April 2020, the third instalment of a critically acclaimed genre-hopping comedy/drama spy thriller about a female intelligence operative obsessively hunting a female assassin. Defying conventional four-quadrant programming, the franchise has stood out amidst a bevy of more conventional competitors.

What Killing Eve tells us about anticipating future series demand

Tim Mulligan

25 Sep 2020

Video

One of the biggest challenges for show commissioners and the networks who distribute TV content is the challenge of anticipating future demand. Most of the existing data indicators available are lagging indicators providing info on what has already occurred, be it ratings, streams or social media en...

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Mulan – a tale of international compromise leaving no one satisfied

Tim Mulligan

14 Sep 2020

Online video Mulan Disney

A year unlike any other continues to throw curveballs at media companies with strong digital and international footprints. The live-action remake of the popular 90’s Disney animation Mulan has been 10 years in the making.

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