Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

How does AVOD unlock the mainstream consumer

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Tim Mulligan

July 2021

Video

How does AVOD unlock the mainstream consumer webinar presentation.

On the cusp of an AVOD era – takeaways from the MIDiA AVOD webinar

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Tim Mulligan

12 Jul 2021

Last Wednesday’s MIDiA AVOD webinar was full of promise about ad-supported video on demand, and its ability to transition from its current niche user base into a mainstream video streaming proposition.

min read

How AVOD unlocks the mainstream consumer

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Tim Mulligan

6 Jul 2021

MIDiA Research AVOD Webinar

Now that the direct-to-consumer revolution is now in its second year of being a mainstream proposition, following the D2C Big Bang Moment of 2019 , the TV industry is wrestling with the transition of the non-subscription part of the industry into the streaming ecosystem.

min read

MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

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Tim Mulligan

June 2021

Streaming

Apple

Video

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, as well as a detailed methodology statement.

The new chair of the FTC and antitrust 2.0

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Tim Mulligan

22 Jun 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox , which identified the paradox of hegem...

min read

The crowd still matters for live sports broadcasting

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Tim Mulligan

17 Jun 2021

sports broadcast

UEFA Champions League

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe.

min read

Netflix versus Amazon Prime Video – depth versus breadth

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Tim Mulligan

10 Jun 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in...

min read

The rediscovered power of time-seasoned brand equity

Tim Mulligan

4 Jun 2021

Warner Bros. Discovery

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery . This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consume...

min read

Video consumer snapshot Q1 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

May 2021

US

UK

France

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s Q1 2021 Consumer Survey fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

Why video streaming needs to stop fighting the last consumer war

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Tim Mulligan

28 May 2021

Silver Streamer

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to ad...

min read

This time Amazon really does have Bond in its sights

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Tim Mulligan

20 May 2021

MGM , which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.

min read

The rise of the silver streamer

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Tim Mulligan

11 May 2021

Silver Streamer

Video streaming

MIDiA’s webinar last month on future-proofing growth and curtailing subscriber churn post-pandemic focused on the emerging trends which will define the next year as we emerge from the COVID crisis, and how to retain newly-acquired streamers gained during the great lockdown boom of 2020/21.

min read

Why Netflix is now the canary in the peak streaming coal mine

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Tim Mulligan

5 May 2021

After 10 years of uninterrupted growth, culminating in the entertainment bonanza of the great lockdown of 2020, Netflix is now post-growth after missing Q1 subscriber targets. Cue a 10% fall in Netflix’s share price, and angst-ridden analytical pieces about how Netflix is now losing market share, ...

min read

The rise of the silver streamer
55+ demographic reshapes video streaming

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Tim Mulligan

April 2021

Amazon

Amazon

Apple TV

2020 brought video streaming into the mainstream, resulting in an aging consumer base as later adopters embraced the digital-first behaviour. With binge viewing typically occurring at the start of on-demand familiarisation, these new streaming subscribers are at risk of succumbing to accelerated churn rates, as savvy switching is likely to follow.

Sports Fans Consumer Snapshot Q1 2021

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Tim Mulligan

April 2021

Video

Introduction This slide deck presents sports fans consumer snapshot covering video services, live-TV sports viewing, sports highlights viewing, free live digital sports viewing, device viewing, sports betting, fantasy sports penetration, TV genre preferences and sports type preferences.

The first virtual Oscars makes the Academy Awards look a lot like the real world

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Tim Mulligan

26 Apr 2021

Yesterday saw the 93rdAcademy Awards take place. Better known to the movie-consuming public as the Oscars, the 2021 ceremony was ground breaking in a number of crucial ways. Despite being held (as ever) in LA, the twin venues of Union Station and Dolby Theatre were the COVID-complaint hubs of the fi...

min read

Future-proofing growth and curtailing subscriber churn post pandemic

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Tim Mulligan

April 2021

Video

Critical Developments

Future-proofing growth and curtailing subscriber churn post pandemic webinar slides.

Why is D2C okay for HBO, but not Manchester United?

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Tim Mulligan

19 Apr 2021

The Super League

A decade-long threat from Europe’s wealthiest football clubs to break away and form a league of its own has finally become a reality with the announcement of the formation of the Super League.AC Milan, Arsenal, Atlético Madrid, Chelsea, Barcelona, Inter Milan, Juventus, Liverpool, Manchester City...

min read

What live in 2021 can learn from live in 1921

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Tim Mulligan

16 Apr 2021

sports broadcasting

virtual concerts

Nearly a hundred years ago in July 1921, the entertainment world changed forever thanks to the efforts of David Sarnoff, a Belarusian emigree to the US who headed up the Radio Corporation of America (RCA).

min read

Video consumer snapshot Q4 2020
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

March 2021

Video

Mobile content

Audience Insight

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s Q4 2020 Consumer Survey fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

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