Tim Mulligan

Netflix Is Now A Truly International Player

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Blog post by Tim Mulligan
In light of MIDiA Research ’s Q4 2017 Brand tracker survey data, which revealed that Netflix penetration in the US has reached 49%, Netflix has to look outside the US for future growth. Why is international…
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Why YouTube Is Going Big At Sundance

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Blog post by Tim Mulligan
[caption id="attachment_5126" align="alignleft" width="536"] Still from YouTube Red's New Title Bodied[/caption] Interesting things are happening at YouTube. In February 2017 it launched YouTube TV, a…
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The Sports Bubble and What It Means For TV

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Blog post by Tim Mulligan
The broadcasting of live sport has been a key part of TV’s appeal and underpins the pay-TV ecosystem. However, a combination of entrenched cord-cutting and an ageing audience means that revenues are…
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The Top TV Shows Of 2017

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Blog post by Tim Mulligan
For the past 15 months MIDiA Research has been tracking every quarter more than 60 leading TV shows across the US, UK, Canada and Australia. With the fragmentation of TV audiences and the rise of streaming…
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Slush 2017 – All To Play For

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Blog post by Tim Mulligan
In case you haven’t heard, this week, mainland Europe’s northernmost capital Helsinki is ground zero for tech and media. It all kicked off on Tuesday November 28 with the two-day Slush Music 2017;…
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Has The SVOD Killer Arrived?

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Blog post by Tim Mulligan
In 2014 ESPN had 95 million subscribers and its $10.8 billion in revenues accounted for 25.7% of Walt Disney Co’s $40.2 billion revenue. In 2015, ESPN lost three million subscribers and this 3% decline…
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Brand Awareness Is The Other Side Of Fandom

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Blog post by Tim Mulligan
One of the many metrics we track in our new trends and insights offering, Video Trends by MIDiA , is the level of awareness audiences have of a TV show in a market. TV show awareness among consumers is…
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