Tim Mulligan
Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.
Does the video streaming world need Struum?
Blog post by
Tim Mulligan
This spring, a new start-up will arrive on the scene for US video streaming consumers. Called Struum , it plans to offer a solution to an ongoing challenge of the streaming era – the need for reaggregation....
2021 TV show demand starts with a very familiar look
Blog post by
Tim Mulligan
As 2020 drew to a close the top in-demand shows by Wikipedia page views in the US were dominated by direct-to-consumer (D2C) disruptors Disney+ and HBO Max ,with streaming video hegemon Netflix displaced...
Disney+ and HBO Max tip Netflix’s crown
Blog post by
Tim Mulligan
As 2020 draws to a close, the year that was always going to be defined for the TV industry by the streaming direct-to-consumer ‘big bang moment ’exceeded even the most ambitious demands of the new...
Broken Windows
How Streaming Is Redefining the Movie Proposition
Report by Tim Mulligan
COVID-19 significantly reduced theatrical movie releases and has necessitated a shift to streaming premiers for studios, especially those with recently launched direct-to-consumer services. While Disney...
While Disney+ grabs the D2C limelight, Amazon Prime continues its steady expansion
Blog post by
Tim Mulligan
Disney+ spent last week being the centre of attention in the direct-to-consumer (D2C) space with its Investor Day presentation on December 10th . During the four-hour presentation, Disney rightly made...
Blockbuster disruption comes to the streaming wars courtesy of HBO Max
Blog post by
Tim Mulligan
An unprecedented year for the entertainment industry has now taken yet another decisive turn. Last Thursday Warner Media’s CEO Jason Kilar announced that all Warner Bros’ 2021 releases will be available...
Why Condé Nast believes Netflix is the new Vogue and Vanity Fair
Blog post by
Tim Mulligan
The digital revolution has not been kind on the print magazine industry. In the pre-digital world media power resided on access to coverage on the front pages of style and culture arbiters such as Vogue...
Q3 2020 US AVOD Consumer Deep Dive
The Roku Channel, Pluto TV, Tubi TV and IMDb TV
Report by Tim Mulligan
Ad-supported video on demand (AVOD) continues to lag behind subscription video on demand (SVOD) in a US market still heavily focused on paid subscriptions. AVOD weekly active engagement grew steadily...
The curious growth in the streaming power of factual
Blog post by
Tim Mulligan
Back in August, CuriosityStream, a subscription video service specialising in factual content, announced a merger agreement with Software Acquisition Group, a special purpose acquisition company (SPAC)....
2021 Predictions
The Year of the Immersive Web
In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond....
Why TikTok’s regulatory countdown has been extended yet again
Blog post by
Tim Mulligan
One of the many knock-on effects of this month’s US Presidential election has been the temporary reprieve granted to social video app TikTok. The app is owned and operated by ByteDance, the Beijing-based...
Post-Pandemic Programming Webinar Presentation
Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert
After a period of disruption to the global entertainment landscape, many businesses have found a way to adapt to the new normal, but the recession and prospect of further pandemic peaks have created an...
Disney+, one year on…
Blog post by
Tim Mulligan
On Thursday 12 November, Disney will announce its Q4 (Calendar Q3) earnings. The date is particularly poignant, as it is exactly one year since Disney launched its direct-to-consumer (D2C) service Disney+...
The video streaming shift from sports to news
Blog post by
Tim Mulligan
Yesterday the Sinclair Broadcast Group reported its Q3 2020 results . A 37% increase in consolidated revenues was undone by a $4.2 billion impairment on the local sports segment due to the COVID-19 disruption...
The Case for News in Video D2C Services
Report by Tim Mulligan
Digital disruption of the traditional pay-TV landscape was led by subscription video on demand (SVOD) services using scripted drama to gain consumer adoption, one of pay-TV’s very own four pillars....
No Time to Die contemplates a streaming future
Blog post by
Tim Mulligan
A big story over the previous two months in the film industry has been the role of streaming to help fill the pandemic-induced gap in theatrical release schedules due to the shuttering of cinemas around...
No surprise: Quibi bows to the market realities for its six-month old video service
Blog post by
Tim Mulligan
Much-hyped premium short-form mobile video start-up Quibi has bowed to the inevitable and announced the closing of the service. Inan open letter posted on Medium yesterday,Jeffrey Katzenberg and Meg Whitman...
Disney puts its best digital foot forward for its 97th birthday
Blog post by
Tim Mulligan
The 11 months since Disney launched its direct-to-consumer (D2C) service Disney+ have been the most challenging and disruptive of its near century-long history. Founded 97 years ago on Friday (October...
Netflix provides a masterclass in weaponising TV show fandom with Ratched
Blog post by
Tim Mulligan
Back in February 2018, Netflix shocked the TV world by poaching showrunner Ryan Murphy away from pay-TV network Fox. Murphy’s $300 million five-year deal was one of the many disruptive fallout consequences...