Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

Content Piracy
Piracy Reinvented In The Streaming Era

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Mark Mulligan

August 2017

Streaming

Spotify

YouTube

Piracy was one of the original driving forces behind the digital content marketplace. Without Peer-to-peer (P2P) we may never have had Spotify, iPlayer or Netflix, all of which were direct responses to the demand and behaviours created by piracy. Now as streaming drives both music and video revenues, P2P is less central a force than it once was.

The Three Eras Of Paid Streaming

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Mark Mulligan

28 Jul 2017

3 ages of streaming

3 eras of streaming

3 phases of streaming

Streaming has driven such a revenue renaissance within the major record labels that the financial markets are now falling over themselves to work out where they can invest in the market, and indeed whether they should.

min read

TV Show Fandom
Measuring TV Shows’ Real Appeal

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Mark Mulligan

July 2017

Streaming

US

UK

The TV industry is in a measurement crisis. Ever more, viewing is shifting from the linear schedule and leading streaming services are heavily guarded about their data, creating a measurement blind spot. Social behaviour and piracy activity provide an additional source of information, but not an alternative.

YouTube And Latin America Are Taking Over The World

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Mark Mulligan

20 Jul 2017

1 billion streams

2 billion streams

Unless you have been on Mars for the last couple of days you will have seen the news that Luis Fonsi’s ‘Despacito’ has become the most streamed track in history with 4.6 billion streams. The figure includes a couple of versions of the track (ie the one include a certain Justin Bieber) but is an impressive tally nonetheless.

min read

How Soundcloud Could Transform Deezer’s Market Narrative

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Mark Mulligan

4 Jul 2017

Access Industries

Artist discovery

News has emerged of Deezer being a potential buyer of troubled Soundcloud. This follows on from Spotify’s prolonged but ultimately abortive courting last year . Soundcloud was once a streaming powerhouse, with 175 million Monthly Active Users reported in October 2014.

min read

Guess Who Gen Z Prefers For Music: Spotify Or YouTube?

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Mark Mulligan

29 Jun 2017

It is still common to hear people talk about Millennials as if it is one amorphous group. In actual fact, Millennials are now 2 entirely distinct generations, not 1. In addition to the core Millennials we now have a new generation of younger consumers born on or around 2000.

min read

Quick Take: Tesla’s Streaming Ambition

Mark Mulligan

23 Jun 2017

Reports have emerged that Tesla is looking to build its own streaming music service. In practice, this will most likely be a case of Tesla building a streaming service that operates solely for Tesla users, rather than competing head on with Apple and Spotify.

min read

Quick Take: Is Spotify Doing A Facebook?

Mark Mulligan

20 Jun 2017

sponsored tracks

The Verge has reported that Spotify is trialling sponsored songs , tailored to users’ tastes, that are embedded in users’ playlists. Spotify tests a lot of things on subsets of its user base so this does not mean that this will necessarily be rolled out more widely.

min read

Spotify Earnings
Growth Still Comes At A Cost

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Mark Mulligan

June 2017

Streaming

Streaming Music

Spotify

Spotify’s 2016 accounts reveal strong growth in both revenue and user, as well as improved conversion to paid. But they also show growing losses (both in absolute and relative terms) for streaming music’s leading player. The health of Spotify is a bellwether for the health of the streaming music market and its current prognosis is that it is fit and healthy now, but that will end sometime unless it improves its lifestyle.

Spotify Earnings: Growth Comes At A Cost

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Mark Mulligan

18 Jun 2017

Spotify earnings

Spotify financials

Spotify has published its much anticipated 2016 revenues. Because the company is under so much analytical scrutiny, there is little that is particularly surprising but there is still plenty we can learn from the results: Growth maintains momentum: Spotify recorded revenues of €2.

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Do Not Assume We Have Arrived At Our Destination

Mark Mulligan

15 Jun 2017

Forbes has released its annual Celebrity 100, its list of the top earning media stars. The healthy share of music artists hints at the continued ability to build highly successful music careers. The presence of younger, streaming era artists like Drake and the Weeknd goes further, hinting at how streaming can now be the foundation for superstar commercial success.

min read

Brazil Streaming Music Market
Breaking The Mould

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Mark Mulligan

June 2017

Streaming

Streaming Music

music bundles

The successful markets in the traditional music industry were those with highest levels of consumer spending. It was an industry biased towards North America and Europe. Part of the transformative potential of streaming is that it can monetize consumption rather than just spending, making a country’s population size as important as its spending power.

Announcing MIDiA’s State Of The Streaming Nation 2 Report

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Mark Mulligan

5 Jun 2017

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially.

min read

State Of The Streaming Nation 2
The Definitive Assessment Of The Global Streaming Music Market

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Mark Mulligan

May 2017

Subscriptions

Streaming

Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially.

Who’s Leading The Streaming Music Pack?

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Mark Mulligan

25 May 2017

Google Play Music All Access

At MIDiA Research we are currently in the final stages of producing the update to our annual landmark report: The State Of The Streaming Nation, a report which compiles every streaming market data point you could possibly need.

min read

The Internet’s Adolescence: The Real World Catches Up Eventually

Mark Mulligan

19 May 2017

I started my career as an internet analyst back in the period of the dot-com bubble. They were heady days in which anything seemed possible. The world was changing in unprecedented ways and the possibilities were endless.

min read

Major Label Results Q1 2017
Full Stream Ahead

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Mark Mulligan

May 2017

Streaming

Apple

Spotify

2016 was the turnaround year for the global recorded music business. The prevailing sentiment among battle-scarred label executives was one of cautious optimism. The first quarter results for 2017 suggest they might be able to afford themselves a little less confidence and a little more optimism.

Latest MIDiA Research Reports: An Overview

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Mark Mulligan

11 May 2017

consumer insights

Throughout Q1 2017 MIDiA Research has taken a close look at the latest shifts, trends and consumer insights within the digital marketplace across the 4 key areas of Video, Media, Music and Games. MIDiA reports address market forecasts and growth patterns by coverage areas and our latest reports consist of development trends, competitive landscape analysis, and key developments.

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Amazon Prime Live Events, More Than Just Gigs For Olds

Mark Mulligan

9 May 2017

Amazon Prime Live Events

Amazon today announced ‘Amazon Prime Live Events’, a series of smaller capacity gigs by largely heritage acts made available exclusively to Amazon Prime members in the UK. The first wave of artists include Blondie, Alison Moyet and Texas.

min read

Quick Take: IFPI Revenue Numbers

Mark Mulligan

25 Apr 2017

global music sales

Today the IFPI published their annual assessment of the global recorded music business. The key theme is the first serious year of growth since Napster kicked off a decade and a half of decline, with streaming doing all the revenue heavy lifting.

min read

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