Mark Mulligan

Holiday Gifting
Music’s Gifting Digital Double Whammy

Report by Mark Mulligan

11 Dec 2014

The 20,000 Foot View The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales…

Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Blog post by Mark Mulligan

5 Dec 2014

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming…

Unlocking YouTube - How YouTube Will Change Music Subscriptions

Blog post by Mark Mulligan

29 Oct 2014

YouTube is the globe’s leading digital music service but for its size delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content ID revenues…

Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Report by Mark Mulligan and Martyn Davies

16 Oct 2014

The 20,000 Foot View YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in…

Announcing MIDIA'S Digital Music Services Global Benchmark

Blog post by Mark Mulligan

7 Oct 2014

MIDiA Research is pleased to announce the launch of its inaugural ‘Digital Music Services Global Benchmark’ report. Based on data from 40 of the leading digital music services across the globe, the…

Why Deezer's US Strategy Is Smarter Than You Might Think

Blog post by Mark Mulligan

3 Oct 2014

Long stuck in Spotify’s shadow, Deezer has been quietly repositioning itself over recent months with some key strategic moves. Two of these are focused around the US, a crowded and highly competitive…

MIDiA Research Is Looking For Research Sales Support

Blog post by Mark Mulligan

30 Sep 2014

Over the last 6 months MIDiA has established itself as the definitive source of digital music research and analysis. We have built up an impressive roster of clients comprising the world’s biggest record…

Matchstick: Another Important Step On The Content Connector Path

Blog post by Mark Mulligan

30 Sep 2014

Earlier this year we predicted that the rise of media streamers was going to transform the face of paid content. The launch of a new device called MatchStick is another important development in this space…

Global Digital Music Services Benchmark
The Digital Music Marketplace

Cover image for Global Digital Music Services Benchmark

Report by Mark Mulligan

5 Sep 2014

The 20,000 Foot View The global digital music industry may only be growing steadily (5% in 2013) but beneath the headline number is a richly varied picture of different services, diverse regional growth…

How Streaming Is Changing The Music Industry

Blog post by Mark Mulligan

29 Aug 2014

MIDiA Research has published a groundbreaking new report “Content Connectors: How the Coming Digital Content Revolution Will Change Everything”. The report reveals how Content Connectors, devices such…

The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Report by Alun Simpson and Mark Mulligan

15 Aug 2014

The 20,000 Foot View Streaming has arrived and is here to stay, that much is clear. What is not is how it will impact existing music revenue streams. Though neither a business model nor a product,…

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Report by Mark Mulligan

12 Aug 2014

The 20,000 Foot View Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital…

Content Connectors: How The Coming Digital Content Revolution Will Change Everything

Blog post by Mark Mulligan

4 Aug 2014

Approximately 35 million Content Connector devices have already been sold globally and according to a MIDiA Research consumer survey 10% of adult consumers now own one across the US, UK and Brazil. The…

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

Cover image for Global Music Forecasts 2014 to 2019

Report by Mark Mulligan

16 Jul 2014

The 20,000 Foot View 2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just…

The Death of the Long Tail
The Superstar Music Economy

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Report by Mark Mulligan

14 Jul 2014

The 20,000 Foot View The 21st century decline in recorded music revenues continues to send shockwaves throughout the music industry and although there are encouraging signs of digital-driven growth, the…

The Superstar Artist Economy
Artist Income and the Top 1%

Cover image for The Superstar Artist Economy

Report by Mark Mulligan

12 Jul 2014

The 20,000 Foot View Since the advent of piracy artists have been told that they need not worry about declining music sales because their core business is making money from live and merchandise. At a…

Samsung And The Smartphone Leader's Poisoned Chalice

Blog post by Mark Mulligan

9 Jul 2014

Samsung just announced a forecast 25% profit drop in Q2 2014 results with softening smartphone sales the key culprit. Samsung is learning the same hard lesson that Nokia did: that the smartphone game is…

MIDIA RESEARCH GLOBAL MUSIC FORECASTS

Blog post by Mark Mulligan

8 Jul 2014

Today we published our global music forecasts. MIDiA Research clients can get immediate access to the report, entire data set and full presentation. To find out more about how to become a MIDiA Research…

The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

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Report by Mark Mulligan

4 Jul 2014

The 20,000 Foot View Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity…

Media, Technology And The Innovator Hegemony

Blog post by Mark Mulligan

1 Jul 2014

We are at critical juncture in the evolution of digital content. Digital consumption of content, spurred by accelerating adoption of smartphones and tablets, is crashing towards the mainstream, while traditional…