Mark Mulligan

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Report by Mark Mulligan

12 Aug 2014

The 20,000 Foot View Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital…

Content Connectors: How The Coming Digital Content Revolution Will Change Everything

Blog post by Mark Mulligan

4 Aug 2014

Approximately 35 million Content Connector devices have already been sold globally and according to a MIDiA Research consumer survey 10% of adult consumers now own one across the US, UK and Brazil. The…

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

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Report by Mark Mulligan

16 Jul 2014

The 20,000 Foot View 2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just…

The Death of the Long Tail
The Superstar Music Economy

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Report by Mark Mulligan

14 Jul 2014

The 20,000 Foot View The 21st century decline in recorded music revenues continues to send shockwaves throughout the music industry and although there are encouraging signs of digital-driven growth, the…

The Superstar Artist Economy
Artist Income and the Top 1%

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Report by Mark Mulligan

12 Jul 2014

The 20,000 Foot View Since the advent of piracy artists have been told that they need not worry about declining music sales because their core business is making money from live and merchandise. At a…

Samsung And The Smartphone Leader's Poisoned Chalice

Blog post by Mark Mulligan

9 Jul 2014

Samsung just announced a forecast 25% profit drop in Q2 2014 results with softening smartphone sales the key culprit. Samsung is learning the same hard lesson that Nokia did: that the smartphone game is…

MIDIA RESEARCH GLOBAL MUSIC FORECASTS

Blog post by Mark Mulligan

8 Jul 2014

Today we published our global music forecasts. MIDiA Research clients can get immediate access to the report, entire data set and full presentation. To find out more about how to become a MIDiA Research…

The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

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Report by Mark Mulligan

4 Jul 2014

The 20,000 Foot View Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity…

Media, Technology And The Innovator Hegemony

Blog post by Mark Mulligan

1 Jul 2014

We are at critical juncture in the evolution of digital content. Digital consumption of content, spurred by accelerating adoption of smartphones and tablets, is crashing towards the mainstream, while traditional…

Apple, Beats And Streaming's Mutual Fear Factor

Blog post by Mark Mulligan

3 Jun 2014

Although the Apple-Beats deal is about far more than just streaming music, it is nonetheless an important part of the puzzle. Apple has been going slow with streaming, introducing cloud experiences (iCloud,…

What 10 Million Spotify Subscribers Actually Means

Blog post by Mark Mulligan

29 May 2014

Spotify today announced that it had hit its much anticipated milestone of 10 million premium subscribers. Make no mistake this is a highly significant achievement for Spotify itself and for the broader…

The MIDIA Manifesto

Blog post by Mark Mulligan

24 Apr 2014

Welcome to the MIDiA blog. MIDiA stands for Media Insights & Decisions in Action. Our mission is to help media and technology companies develop purposeful strategies quickly through market understanding,…

Decoding the Digital Consumer
An Analysis of the Digital Music Behaviour of UK Consumers

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Report by Mark Mulligan

17 Dec 2013

The 20,000 Foot View 10 years after the launch of the iTunes Store and 5 years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite…

Take Five (the big five stories and data you need to know)

Blog post by Mark Mulligan

3 Dec 0001

Apple ups its artist analytics but do artists care? Kobalt and Spotify both helped reshape the music industry’s understanding of what role data should play and how it should be presented. …

Radio Is Streaming’s Next Frontier: How Streaming Will Disrupt Radio Like It Did Retail

Blog post by Mark Mulligan

3 Dec 0001