Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

This Is What Post-IPO Life Will Look Like For Spotify

Cover image for This Is What Post-IPO Life Will Look Like For Spotify

Mark Mulligan

17 Nov 2017

Netflix share price

With a fair wind, Spotify’s long-anticipated public offering should happen before the end of Q2 2018 (and yes, probably a direct listing rather than an IPO but 'IPO' worked better in the title!) . The music industry will be watching with keen interest as it is going to be the bellwether for the streaming music sector.

min read

Is Hip Hop Keeping Female Artists Out Of The Charts?

Cover image for Is Hip Hop Keeping Female Artists Out Of The Charts?

Mark Mulligan

12 Nov 2017

females in streaming

There is a gender divide in the upper echelons of popular music. In the US, Taylor Swift is the first woman to top the Hot 100 in 2017, with hits by women accounting for just 14% of all top 10 hits throughout the course of the year.

min read

Musical.ly Sells For $800 Million But Peaked By Being Too Silicon Valley

Mark Mulligan

10 Nov 2017

News has just emerged that lip synching app Musical.ly is to be sold for between $800 million and $1 billion to Chinese companyJinri Toutiao, which also bought Musical.ly predecessor Flipagram. I’ve long held the belief that Musical.

min read

Pandora’s Loss Is Sirius XM’s Gain

Mark Mulligan

9 Nov 2017

interactive radio

liberty acquisition

Pandora is in trouble, as explained by the consistently excellent Tim Ingham at Music Business Worldwide , after losing a billion dollars over the last four years and monthly active users (MAU) fell to 73.

min read

Announcing MIDiA’s Streaming Services Market Shares Report

Cover image for Announcing MIDiA’s Streaming Services Market Shares Report

Mark Mulligan

3 Nov 2017

amazon music unlimited

As the streaming music market matures, the bar is continually raised for the quality of data required, both in terms of granularity and accuracy. At MIDiA we have worked hard to earn a reputation for high-quality, reliable datasets that go far beyond what is available elsewhere.

min read

State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)
The Definitive Assessment Of The Global Streaming Music Market

Cover image for State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)

Mark Mulligan

October 2017

Subscriptions

Streaming

Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metric, while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially.

Amazon Music: The Dark Horse Comes Out Of The Shadows

Cover image for Amazon Music: The Dark Horse Comes Out Of The Shadows

Mark Mulligan

20 Oct 2017

amazon music unlimited

Amazon Prime Music

MIDiA has just published a new report that analyses Amazon’s streaming music strategy and how this fits within the wider competitive landscape. Here are some highlights: Back in the days when online music meant online CD sales, Amazon was the king.

min read

Streaming Services Market Shares
Spotify Leads Across Most Markets

Cover image for Streaming Services Market Shares

Mark Mulligan

October 2017

Subscriptions

Streaming

Music Subscriptions

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different countries. This report contains charts and analysis for 11 countries including consumer survey data, while the complete excel model is posted alongside this report.

What Spotify Can Learn From The Roman Slave Trade

Mark Mulligan

13 Oct 2017

age of enlightenment

Believe Digital

OK, you’re going to have to bearwith me on this one, but let me take you back to 2nd century Rome… The Roman Empire was at the peak of its powers. Its borders stretched from Scotland down to Syria and across to Armenia, and throughout its dominions, Rome spread its culture, language, administration and military prowess.

min read

Despacito Is About To Hit 4 Billion YouTube Views

Cover image for Despacito Is About To Hit 4 Billion YouTube Views

Mark Mulligan

1 Oct 2017

In January Despacito became the second fastest music video in YouTube history to hit one billion views, taking just 97 days to do so. Now it is on track to hit four billion. In January Despacito was part of a succession of new music video consumption records that YouTube and Vevo are setting.

min read

Amazon Music
The Dark Horse Comes Out Of The Shadows

Cover image for Amazon Music

Mark Mulligan

September 2017

Streaming

Streaming Music

Music Subscriptions

Back in the days when online music meant online CD sales, Amazon was the king. Then, along came Apple with iTunes music store and Amazon saw the throne snatched from its hands. No sooner had Apple started to enjoy its reign that Spotify came along to usurp the throne.

Spotify, Netflix And Instagram Make Gains In Q2 2017

Cover image for Spotify, Netflix And Instagram Make Gains In Q2 2017

Mark Mulligan

19 Sep 2017

candy crush saga

Since Q4 2016 MIDiA Research has been fielding a quarterly tracker survey across the US, UK, Canada and Australia to build a proprietary dataset that provides a unique insight into how digital consumer trends are evolving quarter-upon-quarter.

min read

Sonos @ 15

Mark Mulligan

8 Sep 2017

Sonos, granddaddy of the connected home audio marketplace, is now 15 years old. Sonos was a pioneer that was so far ahead of its time, it inadvertently found itself as one of the key early drivers of streaming subscriptions.

min read

Is QQ Music Worth $10 Billion?

Cover image for Is QQ Music Worth $10 Billion?

Mark Mulligan

7 Sep 2017

Western appetite for the Chinese market has long been based upon accessing the 1.4 billion consumers. This has in turn impacted valuations of Chinese companies, particularly when eager western investors are involved.

min read

Quick Take: Spotify And Hulu Partner In The US

Mark Mulligan

7 Sep 2017

Spotify just announced it is bundling in the Hulu No Commercials plan into its $4.99 student offering in the US. Given that the Hulu product retails at $7.99 and Spotify at $9.99, this is unmistakably a good value for money deal – even compared to the standard $4.

min read

Quarterly Digital Content Trends
Q2 2017

Cover image for Quarterly Digital Content Trends

Mark Mulligan

August 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q2 2017 across music, video, games and social.

What’s In A Number: Can Streaming Really Be Worth $28 Billion?

Mark Mulligan

30 Aug 2017

lehman brothers

Goldman Sachs just made some headlines with its assessment that Universal Music is worth $23.5 billion and that the paid streaming market will be worth $28 billion in 2030 (up from $3.5 billion in 2016 and close to double the size of the entire recorded music business in 2016).

min read

Music Rights Disruption
The Transparency Agenda

Cover image for Music Rights Disruption

Mark Mulligan

August 2017

music publishers

Apple

Spotify

Music rights have never been simple but now the complexity is reaching such a level that the digital music marketplace is beginning to buckle under the strain. With growing demand across the board for increased transparency, effectiveness and speed, the music rights landscape is facing an unprecedented period of innovation and disruption.

TV Show Fandom Q2 2017
Measuring The Impact Of US TV

Cover image for TV Show Fandom Q2 2017

Mark Mulligan

August 2017

Streaming

US

UK

In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal , we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than 50 TV shows in the US, Canada, the UK and Australia. In this report, we provide analysis of some of the top-level trends for the Q2 2017 edition of the MIDiA Brand Tracker.

Content Piracy
Piracy Reinvented In The Streaming Era

Cover image for Content Piracy

Mark Mulligan

August 2017

Streaming

Spotify

YouTube

Piracy was one of the original driving forces behind the digital content marketplace. Without Peer-to-peer (P2P) we may never have had Spotify, iPlayer or Netflix, all of which were direct responses to the demand and behaviours created by piracy. Now as streaming drives both music and video revenues, P2P is less central a force than it once was.

‹
1
2
...
25
26
27
28
29
30
31
...
38
39
›

Showing 541 to 560 of 765 results.