Mark Mulligan | MIDiA Research

Radio Is Streaming’s Next Frontier

Mark Mulligan

9 Feb 2018

This week MIDiA held its latest quarterly research and networking event at Gibson Brands Showrooms in the heart of London’s West End. The event was heavily over-subscribed and was a great success (there are some photos at the bottom of this post).

min read

Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World

Cover image for Facebook’s Instagram Problem

Mark Mulligan

February 2018

YouTube

Facebook

In December 2016 Mark Zuckerberg announced that Facebook was embarking on a path to become a media company, but a media company unlike any other. More than one year on, Facebook’s metrics are revealing just how important this strategy is going to be for the company’s outlook.

Facebook Has Got An Instagram Problem

Mark Mulligan

1 Feb 2018

Facebook

Facebook messenger

facebook music

Mark Zuckerberg dropped a bit of bombshell during the Q4 2017 earnings call. He announced that Facebook daily active users (DAUs) have fallen across some key markets, including the US. COO Sheryl Sandberg elaborated: “In the US and Canada, these changes contributed to a DAU decline of 700,000 compared to Q3.

min read

Quarterly Digital Content Trends: Q4 2017

Mark Mulligan

January 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q3 2017 across music, video, games and social.

Yonder And Streaming's Less Travelled Path

Mark Mulligan

29 Jan 2018

Bangladesh

emerging market stats

emerging markets

Back in 2012, a music service that had raised $174 million in funding closed without yet having launched to consumers. That service was Beyond Oblivion, a company that intended to transform the music market with music bundled into handsets and phone packages at no extra cost to consumers.

min read

Join Us At ‘Radio Is Streaming’s Next Frontier’

Mark Mulligan

22 Jan 2018

Gibson

Gibson brands

midia

I’m very pleased to announce that MIDiA is hosting a special industry event on Wednesday 7 th February at Gibson Brands incentral London, in partnership with 7digital. The event ‘Radio Is Streaming’s Next Frontier’ is going to explore how in 2018, streaming music is going to start impacting radio just like it has spent the last few years replacing downloads.

min read

Free Report: Lyrics Take Centre Stage In Streaming Music

Mark Mulligan

16 Jan 2018

lyricfind

lyrics

midia

We are pleased to announce the publication of a brand new, totally free, Streaming Music report. In this report, we present the findings of an exclusive consumer survey fielded in November 2017 to consumers in the US, UK and Germany, deep diving into streaming behaviours and the growing role that lyrics is taking.

min read

We're Hiring!

Mark Mulligan

10 Jan 2018

2017 was a big year for MIDiA, during which we expanded our team, coverage and revenues. We also added many fantastic new companies as clientsandlaunched our suite of cloud data tools: Fuse. But we have even bigger plans for 2018.

min read

Joining the Dots: How Wixen’s Suit Impacts Spotify’s DPO

Mark Mulligan

4 Jan 2018

Spotify dpo

spotify IPO

Spotify law suit

While many are still recovering from their festive exertions, Spotify hits the news twice –though for two very different reasons: the long-awaited confirmation of its DPO date and, less expected, a new lawsuit from a music publisher .

min read

Awakening
The Music Industry in the Digital Age

Mark Mulligan

January 2018

music industry

digital age

In June 1999 a software programme developed by a college dropout changed the music industry forever. It triggered a transformation that threw decades’ worth of accepted wisdom out of the window and sent the recorded music industry into what at times appeared to be a death spiral.

Streaming Peaks
What Playlist And Binge-Watching Trends Signify For Streaming

Mark Mulligan

December 2017

Streaming

Streaming Music

YouTube

Streaming is transforming music and video consumption, creating new business models and behaviours. 2017 was a strong year for both sectors but growth is not uniformly distributed. Video subscriptions are set to see much wider adoption than music subscriptions and across both sectors, leading behaviours are slowing.

MIDiA Research Music Market Metrics

Mark Mulligan

December 2017

Streaming

streaming market shares

Music Metrics

In the Excel spreadsheet published here we have brought together all of MIDiA’s main music datasets into one place for convenient access and reference. The document includes more than 20 country pages, with multiple datasets and charts. Datasets included:...

MIDiA Research Predictions 2018: Post-Peak Economics

Mark Mulligan

18 Dec 2017

2018 predictions

Amazon

Apple

With 2017 drawing to a close and 2018 on the horizon, it is time for MIDiA’s 2018 predictions. But first, on how we did last year,our 2017 predictions had a 94% success rate. See bottom of this post for a run down.

min read

Disney, Netflix and the Squeezed Middle: The Real Story Behind Net Neutrality

Mark Mulligan

15 Dec 2017

Amazon

Apple Music

Disney

Unless you have been hiding under a rock this last couple of weeks you’ll have heard at least something about the build up to the decision over turning net neutrality in the US, a decision that was confirmed yesterday.

min read

Shazam Is Apple’s Echo Nest

Mark Mulligan

11 Dec 2017

Apple

Apple Music

echo nest

Shazam finally found a buyer: Apple. Ever since its affiliate sales revenue model crumbled with the onset of streaming (there’s no business in an affiliate fee on a $0.01 stream), Shazam has been trying to find a new business model.

min read

Quarterly Digital Content Trends: Q3 2017

Mark Mulligan

December 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q3 2017 across music, video, games and social.

MIDiA Research Predictions 2018
Post-Peak Economics

Cover image for MIDiA Research Predictions 2018

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

December 2017

Apple

Spotify

Amazon

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Apple Music, Candy Crush...

Spotify, Tencent And The Laws Of Unintended Consequences

Mark Mulligan

1 Dec 2017

Media and Marketing

Critical Developments

News has emerged that Spotify and TencentMusic could be swapping 10%equity in each other’s companies ahead of Spotify’s public listing. There are some obvious implications for both enterprises, as well as some less immediately obvious, but even more interesting permutations: Spotify gets a foothold in China: Tencent is the leading music subscription company in China with QQ Music, Kugou and Kuwo accounting for 14.

min read

Majors Get The Tracks But Not The Longevity On Today’s Top Hits

Mark Mulligan

27 Nov 2017

indies

label share

majors

A post by Chartmetric’s Sung Cho diving into Spotify playlist metrics caught my attention, and one aspect in particular: how the major labels dominate the flagship Spotify playlist Today’s Top Hits.

min read

Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

Mark Mulligan

November 2017

Streaming

Streaming Music

Apple

Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market is far higher. Streaming’s post-radio strategy has the potential to be much more far reaching and impactful than subscriptions have been in terms of audience impact at scale.