Karol Severin

Quick Take: Activision Blizzard Results And Why Engagement Matters Now More Than Ever

Blog post by Karol Severin

12 Nov 2018

Activision Blizzard reported its Q3 results late last week. Despite beating guidance on net income, which reached $260 million, the company’s stock plummeted following the announcement. The key worries…

‘Hard Drive Share’ As A Strategic Weapon For Console Publishers (Until Streaming Kicks Off)

Blog post by Karol Severin

2 Nov 2018

As you could tell from the social media frenzy about having to delete other games to accommodate the new Red Dead Redemption 2 (RDR2) release, hard drive space is a real issue for many console gamers,…

MIDiA Data Spotlight: Esports
Emerging Markets Driving Audience

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Report by Karol Severin

2 Oct 2018

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Esports are Gaining Traction in Emerging Markets Percentage of Consumers that Attend Esports…

Can Xbox All Access Help Microsoft Tip The Games Console Market Share In Its Favour?

Blog post by Karol Severin

26 Sep 2018

As you probably know by now, Microsoft launched Xbox All Access in the US. It is a bundle deal offering an Xbox console and a two year access to Xbox Game Pass and Xbox Live – all this in return for…

Tech Majors Market Shares Q2 2018
A Tale of Mixed Fortunes

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Report by Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

10 Aug 2018

Q2 2018 delivered contrasting milestones for the tech majors with Apple becoming the first company to have a trillion-dollar market capitalisation while Facebook simultaneously saw the single biggest…

UK Gamer Profile
Digital Entertainment Natives

Report by Karol Severin

18 Jun 2018

£3,000.00

Mobile and PC gamer penetration declined slightly in the UK between Q4 2016 and Q4 2017. Meanwhile, console ownership did not grow either, attesting that the market is constrained by the impending peak…

Why Sony Can (And Should) Play The Walled Garden Game

Blog post by Karol Severin

15 Jun 2018

The majority of the gaming industry is pro cross-platform gaming and truly sees it as the natural evolution of the industry. Sony, however, is retaining the walled garden model as manifested by the recent…

Tech Majors Market Shares Q1 2018
Advertising and Subscriptions Power Growth

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Report by Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

7 Jun 2018

£3,000.00

In Q1 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of…

Quick Take: How E-sports Video Partnerships Help Tech Majors In The Sports Wars

Blog post by Karol Severin

20 Apr 2018

In December, we wrote about a deal that brought the NBA’s G League (minor league) live matches to Twitch. Now Twitch’s focus on basketball is about to extend further, though this time it will be through…

Profiling Chinese and Indian Gamers

Report by Karol Severin

18 Apr 2018

£3,000.00

Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending…

Spotify and Netflix Are Experiencing Opposite User Engagement Trends

Blog post by Karol Severin

27 Mar 2018

The latest Fuse data enables us to compare monthly hours per MAU spent on Spotify and monthly hours per subscriber spent on Netflix over 2017. Interestingly they are travelling in opposite directions.…

Could Magic Leap’s Future End Up More B2B than B2C?

Blog post by Karol Severin

13 Mar 2018

Magic Leap announced last week that it has raised $461 million from the Saudi Arabia’s Public Investment Fund. This brings its latest fundraising round (D) to $963 million, which makes a total of $2.3…

Could Hatch Be Rovio’s Answer To Satiating Shareholders In The Long Term?

Blog post by Karol Severin

1 Mar 2018

Last week Rovio published preliminary information about its performance in Q4 and full year 2017, as well as its outlook for 2018. Rovio said it expects €297.2 million revenue for 2017, which is a growth…

Binge-viewing Gamers
Competition Spikes As Peak Attention Nears

Report by Karol Severin

27 Feb 2018

£3,000.00

Binge watching is mainstream among console owners. It increased slightly during 2017 among SVOD subscribers, while the consumer average remained unchanged. As the attention economy peaks, with consumers…

Which TV Genres Have The Highest Paid Conversion Rates Among Fans?

Blog post by Karol Severin

26 Feb 2018

For the first time MIDiA has included TV genre preferences and willingness to pay for them into its quarterly surveys. This covers 20 different TV genres, cross reference-able across 75 specific TV Show…

Fandom Overlap – Cannibalisation Risks For Games And SVOD Releases

Blog post by Karol Severin

24 Jan 2018

October 27 was one of the busiest days in terms of major games releases in 2017. On that day, Super Mario Odyssey, Assassin’s Creed and Wolfenstein II were released, attracting gamers across the genre…

Gaming And Video Fandom Overlap
Cannibalisation Risks For Games And SVOD Releases

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Report by Karol Severin

21 Dec 2017

Subscription Video On Demand (SVOD), binge-watching and weekly usage of Netflix have penetrated the mainstream among gamers. Behind these propositions are companies with large marketing budgets and effective…

Twitch To Start Live Streaming Minor League Basketball

Blog post by Karol Severin

14 Dec 2017

NBA’s G League will be the first official sports league to start a streaming channel on Twitch, starting this Friday. It will offer live streaming of up to six games per week and offer viewers chatroom…

Facebook Launches App For Under 13s

Blog post by Karol Severin

8 Dec 2017

Facebook has launched Messenger Kids, a free video calling and messaging app designed for kids to connect with friends and family from their tablet or smartphone. Until now, all apps from the company had…

MIDiA Research Predictions 2018
Post-Peak Economics

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Report by Karol Severin, Mark Mulligan, Tim Mulligan, Zach Fuller and Tunde Sowande

4 Dec 2017

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Key Predictions Competition for time…