Karol Severin | MIDiA Research

Quick Take: Zynga’s Q3 results and acquisition of Peak Games’s Card Game Studio

Blog post by Karol Severin

8 Nov 2017

In August, we wrote about Zynga swinging back to profit and its plans to focus further on branding and ‘forever franchises’ (games it believes will remain long-term successes), to maintain its positive...

Quick Take: Will PlayStation’s growing VR games catalogue move the needle for its VR hardware?

Blog post by Karol Severin

1 Nov 2017

Games

Playstation

Playstation VR

We have written on the potential of VR in the past , specifically about our concern that gaming VR headsets will not take off en masse, until there is content mix compelling enough to justify device price...

Rovio’s Pre-IPO Health Check

Report by Karol Severin

18 Oct 2017

£750.00 excl. VAT

Angry Birds

Angry Birds 2

Battle Bay

Rovio, the publisher of Angry Birds, announced it would go public in October 2017 via NASDAQ Helsinki. The company is beyond its user growth peak, but is midway through a company turn around in terms...

MIDiA Fuse Is A Researcher’s Dream – Here’s Why

Blog post by Karol Severin

4 Oct 2017

Fuse

Fuse launch

Games

The days are passing by apace, taking us closer and closer to MIDiA Research’s launch of Fuse — a self-service data and insight tool, which we believe is going to make lives easier for research, insight,...

Quick Take: What The New 280 Character Limit Really Means For Twitter

Blog post by Karol Severin

29 Sep 2017

140 characters

280 characters

Media

Twitter announced this week that it started trialling an extension of its established 140-character limit to 280 characters. This is largely about trying to improve engagement and, concretely, time spent....

YouTube plays catch up, adopting Twitch-style Sponsorships programme

Blog post by Karol Severin

22 Sep 2017

Games

games streaming

games video

YouTube announced this week, (September 20 th ) that it is expanding its sponsorships programme, following successful testing. Sponsorships will allow viewers to purchase digital goods directly from creators’...

Going Beyond Sync
Mutually Beneficial Opportunities in Music And Games

Report by Karol Severin

21 Sep 2017

£3,000.00 excl. VAT

gamer music behaviour

gamer behaviour

music behaviour

There is a significant behavioural and demographic overlap between gamers and music consumers. An affinity for music, adoption of subscription services, attendance of live music events, merchandise...

Quick Take: Zynga Partners With Ferrari To Delight CSR2 Players

Blog post by Karol Severin

15 Sep 2017

brand building

csr

csr2

Zynga’s CSR2 , a leading racing mobile game, has partnered up with Ferrari for a promotional in-game event to celebrate the 70 th anniversary of the iconic car brand. A mutually beneficial brand-building...

Thoughts On Rovio’s IPO – Can The Positive Traction Last?

Blog post by Karol Severin

7 Sep 2017

Angry Birds

angry birds movie

cross-entertainment strategy

Rovio has announced it is preparing for an IPO. It would be listed on Nasdaq Helsinki and it plans to issue €30 million worth of shares. Rovio’s announcement highlighted the recent growth of its monthly...

How E-sports Could Fit Within The Olympic Framework

Blog post by Karol Severin

1 Sep 2017

e-sports

e-sports in olympics

esports

The president of the International Olympic Committee, Thomas Bach, said in an interview that while genres like sport simulators are still in the running to be considered for 2024, the Olympics have no...

Mobile App Discovery
Targeting Gamers With Word Of Mouth

Report by Karol Severin

31 Aug 2017

£15,295.05 excl. VAT

app discovery

mobile app discovery

mobile discovery

App discovery has come a long way since the rise of mobile app stores. What were once relatively simple app marketplaces are evolving into more carefully curated experiences, in a bid to showcase effectively...

GamesCom Takeaways – Gaming Has Become A Fully Fledged Cultural Movement

Blog post by Karol Severin

25 Aug 2017

gamers

Games

As we descended upon Cologne to attend GamesCom 2017, various expectation scenarios were playing out in my head. It’s safe to say that the reality beat most of them. Having spent three days at this monster...

Rovio’s ‘Games-First’ Strategy Is Not Just About Games

Blog post by Karol Severin

17 Aug 2017

Angry Birds

cross-entertainment strategy

cross-platform entertainment

Rovio reported its Q2 results this week. Total revenue was €86.2 million, a year-on-year (YoY) increase of 94%. While the majority of Rovio’s revenue was driven by games (€61.3 million, 65% YoY increase),...

Super Evil Megacorp Pushes Mobile Gaming Boundaries

Blog post by Karol Severin

10 Aug 2017

e.v.i.l. engine

Games

moba

The company most known for its multiplayer online battle arena (MOBA) title Vainglory, has announced that it successfully raised $19 million to further expand its studio space. Besides its name, Super...

Quick Take: Zynga Swings To Profit in Q2

Blog post by Karol Severin

3 Aug 2017

brand loyalty

forever franchise

Games

Zynga is turning things around. Its Q2 2017 revenue and booking performance were the best in four years. The company’s revenue was $209.2 million, up from $181.7million in Q2 2016. What’s more, Zynga...

Nintendo’s Results Beat Expectations

Blog post by Karol Severin

27 Jul 2017

game consoles

Games

Games console

Nintendo is going from strength to strength. According to its quarterly earnings results released yesterday, the company earned ¥154.1 billion, surpassing analysts’ median forecast of ¥136.5 billion....

Game Consumer Segmentation
Aficionados Drive Adoption

Cover image for Game Consumer Segmentation

Report by Karol Severin

27 Jul 2017

£3,000.00 excl. VAT

Gamer segmentation

consumer segmentation

gamer spending

Barriers between the traditionally isolated PC, console and mobile games formats are gradually breaking down. This is happening on the device level (Nintendo Switch), title level (e.g. multiplatform...

Zynga Teams Up With MGM To Create ‘Words With Friends’ Game Show

Blog post by Karol Severin

20 Jul 2017

cross-format entertainment

Games

games on tv

MGM Television and Zynga have announced a collaboration to develop a new television game show based on Words With Friends , the world's most popular mobile word game. The show will also incorporate aspects...

Can Oculus’s planned $200 VR headset move the needle for VR in gaming?

Blog post by Karol Severin

14 Jul 2017

facebook vr

Games

oculus rift

So far, VR hasn’t exactly taken off in they way many would have predicted 2 years ago. MIDiA Research consumer survey data reveals that just 4% of consumers own a VR headset (weighted average across...

How A Month With Spectacles Changed My Outlook On Snap’s Future

Blog post by Karol Severin

7 Jul 2017

Innovation

Media

Mobile content

When the SnapBot finally popped up in Berlin, I eagerly trekked to the location to see whether the product would change my existing opinions about the company’s future. It did. I made my way to the SnapBot...