Karol Severin

Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Blog post by Karol Severin

20 Aug 2019

Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most…

Data Says: E-sports Events Are More About Live Entertainment than Gaming

Blog post by Karol Severin

8 Aug 2019

Imagine you’ve got three behaviourally defined consumer segments: PC Gamers Console Gamers Live concert goers Which group is most likely to attend an e-sports event? Intuitively, it has to be Gamers,…

Netflix After Q2 2019
Post-Peak or Strategic Reset?

Report by Karol Severin, Tim Mulligan and Amanda Stears

25 Jul 2019

Free Report

With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call knocked 11% off the market…

The Games Streaming Subscription Revolution
Meet the Players

Cover image for The Games Streaming Subscription Revolution

Report by Karol Severin

26 Jun 2019

£3,000.00

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading…

Things to Watch Out for at E3 2019

Blog post by Karol Severin

3 Jun 2019

E3 is approaching fast, and it’s shaping up to come out with a number of announcements which will significantly impact the games landscape as the platform- and device-agnostic games streaming revolution…

Games Console Incumbents Sony and Microsoft Join Forces Against Tech Majors’ Entrance to Games Streaming

Blog post by Karol Severin

17 May 2019

The enemy of my enemy is my friend – a phrase that nicely sums up the latest major development in games streaming and the console gaming industry. “ Sony and (Microsoft) announced on Thursday that…

What Epic Games’ Acquisition Strategy Tells Us About the Company’s Long-Term Plans

Blog post by Karol Severin

3 May 2019

Epic Games has announced it is acquiring Psyonix, the creator of Rocket League. As we’ve reported in the past, the coming games streaming revolution, which is already shifting market dynamics to a much…

Can PlayStation 5 Compete Successfully Amid the Coming Games-Streaming Disruption?

Blog post by Karol Severin

2 May 2019

As Mark Cerny, the lead system architect of PlayStation, implied in an exclusive interview with Wired , PS5 is coming likely in fall 2020 – and it is not just meant to be a mere upgrade of the PS4. The…

E-sports
An Alternative Future for Televised Sports?

Report by Alistair Taylor, Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

1 Apr 2019

£2,000.00

The 20,000 foot view: E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype,…

Apple Joins The Games Subscription Race With Arcade

Blog post by Karol Severin

26 Mar 2019

Apple has announced that it will launch a games subscription service called Arcade. For a monthly payment (price point to be determined), the service will feature over 100 original games which users will…

Stadia Begins Tech Majors' Disruption Of Gaming

Blog post by Karol Severin

19 Mar 2019

Google announced it will launch a games streaming service named Stadia later in 2019 across US, UK, Canada and most of Europe. This much awaited announcement brings gaming a lot closer to a device and…

Why Snap Inc. Is Launching A Games Platform

Blog post by Karol Severin

19 Mar 2019

Snapchat will announce a gaming platform for developers in the upcoming days, according to Cheddar . The hope is to boost engagement as well as revenue growth. Snapchat is still trying to pave its path…

The Voice Market and Behaviour Trends Overview

Report by Karol Severin

11 Mar 2019

£5,000.00

Despite being far from the mainstream at 9% penetration, voice control activity has established itself firmly in certain pockets of the digital entertainment landscape, be it among music subscribers…

Twitter Lite Is Now Available In Google Play Store In 24 More Countries

Blog post by Karol Severin

26 Feb 2019

Twitter has launched Twitter Lite on Google Play store in 24 countries. The move comes after successful testing in the Philippines. Users in countries where mobile data is expensive, and perhaps disposable…

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Blog post by Karol Severin

26 Feb 2019

I have written about the journey of the network-level adblocker Shine numerous times. The company has come into the public eye due to its disruptive effort of offering adblocking at the network level to…

Fandom Overlap – Cannibalisation risks for games and SVOD releases

Blog post by Karol Severin

26 Feb 2019

October 27 was one of the busiest days in terms of major games releases in 2017. On that day, Super Mario Odyssey, Assassin’s Creed and Wolfenstein II were released, attracting gamers across the genre…

Games Streaming
Tech Major Disruption is Coming

Report by Karol Severin

15 Feb 2019

£5,000.00

Streaming is about to take the gaming world by storm. With new entrants including Google, Amazon, and Verizon, and others to come in the future, the traditionally siloed gaming model is becoming part…

Major Games Publishers Are Feeling The Impact Of Peaking Attention

Blog post by Karol Severin

12 Feb 2019

Just last week (February 5th) Electronic Arts (EA) reported disappointing quarterly results, now Activision has laid off nearly 800 staff, mostly in marketing and sales. As MIDiA has reported multiple…

Amazon Continues Tech Majors’ Foray Into Games Streaming

Blog post by Karol Severin

11 Jan 2019

As we predicted in MIDiA’s 2019 Predictions Report published in November 2018, Amazon is now reportedly working on a games streaming service. With plans to launch in 2020, Amazon has commenced talks…

Why Revenue Growth Alone Is Not Enough For The Games Industry

Blog post by Karol Severin

4 Jan 2019

UK games revenues rose to $4.9 billion in 2018, surpassing music and video revenues combined. It is an impressive milestone, but it doesn't mean the best is yet to come. Revenues are what keep the lights…