Karol Severin
Karol is a co-founder and Research Director at MIDiA. With over a decade of experience in consumer research, industry analysis, and consulting, Karol oversees the direction, coverage and quality of all MIDiA’s research output. Prior to co-founding MIDiA, Karol gained experience in TMT market research and consulting, as well as an entertainment industry startup founder. He holds a business management degree from Queen Mary, University of London, with specialisation in strategy, quantitative methods, and entrepreneurship.
Why games could be the winning entertainment sector as disposable income tightens
You can play Snoop Dogg in Call of Duty, but you can’t PLAY him
Sony continues investing in Epic Games
Unreal is evolving from a games development tool to a story-telling tool
Gamer brand fandom Assessing partnership suitability between games and entertainment brands
Games companies’ video opportunity From marketing to monetisation
Quick Take: Regulation and war are leading the global games industry's trajectory to diverge
Webinar: Games companies’ video opportunity
Reflections from PG Connects London 2022
From marketing to monetisation The games video opportunity for games companies
Quick take: Roblox is another victim of the attention recession
Microsoft sets the scene for regulator scrutiny around Activision deal
The ‘attention recession’ just showed its teeth to Facebook – and took a $200bn bite
The games video opportunity for games companies
NFTs and entertainment Opportunity assessment
Acquiring Activision is Microsoft’s big bang in games
Hybrid futures MIDiA 2022 predictions
Time for diversification for Take-Two as it bids to acquire Zynga
