Karol Severin

Profiling Chinese and Indian Gamers

Report by Karol Severin

18 Apr 2018

The 20,000 Foot View: Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated,…

Spotify and Netflix Are Experiencing Opposite User Engagement Trends

Blog post by Karol Severin

27 Mar 2018

The latest Fuse data enables us to compare monthly hours per MAU spent on Spotify and monthly hours per subscriber spent on Netflix over 2017. Interestingly they are travelling in opposite directions.…

Could Magic Leap’s Future End Up More B2B than B2C?

Blog post by Karol Severin

13 Mar 2018

Magic Leap announced last week that it has raised $461 million from the Saudi Arabia’s Public Investment Fund. This brings its latest fundraising round (D) to $963 million, which makes a total of $2.3…

Could Hatch Be Rovio’s Answer To Satiating Shareholders In The Long Term?

Blog post by Karol Severin

1 Mar 2018

Last week Rovio published preliminary information about its performance in Q4 and full year 2017, as well as its outlook for 2018. Rovio said it expects €297.2 million revenue for 2017, which is a growth…

Binge-viewing Gamers
Competition Spikes As Peak Attention Nears

Report by Karol Severin

27 Feb 2018

The 20,000 Foot View: Binge watching is mainstream among console owners. It increased slightly during 2017 among SVOD subscribers, while the consumer average remained unchanged. As the attention economy…

Which TV Genres Have The Highest Paid Conversion Rates Among Fans?

Blog post by Karol Severin

26 Feb 2018

For the first time MIDiA has included TV genre preferences and willingness to pay for them into its quarterly surveys. This covers 20 different TV genres, cross reference-able across 75 specific TV Show…

Fandom Overlap – Cannibalisation Risks For Games And SVOD Releases

Blog post by Karol Severin

24 Jan 2018

October 27 was one of the busiest days in terms of major games releases in 2017. On that day, Super Mario Odyssey, Assassin’s Creed and Wolfenstein II were released, attracting gamers across the genre…

Gaming And Video Fandom Overlap
Cannibalisation Risks For Games And SVOD Releases

Cover image for Gaming And Video Fandom Overlap

Report by Karol Severin

21 Dec 2017

20,000 Foot View: Subscription Video On Demand (SVOD), binge-watching and weekly usage of Netflix have penetrated the mainstream among gamers. Behind these propositions are companies with large marketing…

Twitch To Start Live Streaming Minor League Basketball

Blog post by Karol Severin

14 Dec 2017

NBA’s G League will be the first official sports league to start a streaming channel on Twitch, starting this Friday. It will offer live streaming of up to six games per week and offer viewers chatroom…

Facebook Launches App For Under 13s

Blog post by Karol Severin

8 Dec 2017

Facebook has launched Messenger Kids, a free video calling and messaging app designed for kids to connect with friends and family from their tablet or smartphone. Until now, all apps from the company had…

MIDiA Research Predictions 2018
Post-Peak Economics

Cover image for MIDiA Research Predictions 2018

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Zach Fuller and Tunde Sowande

4 Dec 2017

The 20,000 Foot View: In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Key Predictions…

Twitter Lite is now available on Google Play In 24 more countries

Blog post by Karol Severin

1 Dec 2017

Twitter has launched Twitter Lite on Google Play store in 24 countries. The move comes after successful testing in the Philippines. Users in countries where mobile data is expensive, and perhaps disposable…

Quick Take: Is Rovio’s 20% stock price dip justified?

Blog post by Karol Severin

27 Nov 2017

Rovio reported its Q3 2017 results, the first financial report since its initial public offering (IPO) as a listed company. Despite revenue (€70.7 million, or approximately $84.2 million) having increased…

Games Video Viewing
Broader Propositions Will Increase Mainstream Adoption

Report by Karol Severin

22 Nov 2017

The 20,000 Foot View: Games related video viewing is a relatively new but vibrant marketplace. It has multiple use cases across the gamer segments: from newbies watching walkthroughs, to hard core fans…

How Much Money Is Tencent Really Making From Games?

Blog post by Karol Severin

17 Nov 2017

Tencent reported its third quarter results this week, surpassing analyst expectations. It is hardly news that Tencent is going from strength to strength in terms of its games-related revenues. However,…

Quick Take: Zynga’s Q3 results and acquisition of Peak Games’s Card Game Studio

Blog post by Karol Severin

8 Nov 2017

In August, we wrote about Zynga swinging back to profit and its plans to focus further on branding and ‘forever franchises’ (games it believes will remain long-term successes), to maintain its positive…

Quick Take: Will PlayStation’s growing VR games catalogue move the needle for its VR hardware?

Blog post by Karol Severin

1 Nov 2017

We have written on the potential of VR in the past , specifically about our concern that gaming VR headsets will not take off en masse, until there is content mix compelling enough to justify device price…

Rovio’s Pre-IPO Health Check

Report by Karol Severin

18 Oct 2017

The 20,000 Foot View: Rovio, the publisher of Angry Birds, announced it would go public in October 2017 via NASDAQ Helsinki. The company is beyond its user growth peak, but is midway through a company…

MIDiA Fuse Is A Researcher’s Dream – Here’s Why

Blog post by Karol Severin

4 Oct 2017

The days are passing by apace, taking us closer and closer to MIDiA Research’s launch of Fuse — a self-service data and insight tool, which we believe is going to make lives easier for research, insight,…

Quick Take: What The New 280 Character Limit Really Means For Twitter

Blog post by Karol Severin

29 Sep 2017

Twitter announced this week that it started trialling an extension of its established 140-character limit to 280 characters. This is largely about trying to improve engagement and, concretely, time spent.…