Karol Severin

Karol is a co-founder and Research Director at MIDiA. With over a decade of experience in consumer research, industry analysis, and consulting, Karol oversees the direction, coverage and quality of all MIDiA’s research output. Prior to co-founding MIDiA, Karol gained experience in TMT market research and consulting, as well as an entertainment industry startup founder. He holds a business management degree from Queen Mary, University of London, with specialisation in strategy, quantitative methods, and entrepreneurship.

Fan-Dependent Stakeholders Need To Adopt Interactive Live Broadcasting Before It Becomes Too Late

Karol Severin

9 Dec 2015

consumer loyalty

facebook live streaming

interactive streaming

Interactive live broadcasting platforms like Periscope and Meerkat are ideal tools to make superfans out of fans. Live streaming services can provide a live one-to-one communication at scale. The appeal of these services isn’t only about streaming or broadcasting live from anywhere.

min read

The Uber Button: The Greatest App Growth Opportunities Are Outside Apps

Karol Severin

4 Dec 2015

Uber announced an option for developers to easily integrate a button for requesting rides. Examples include getting an Uber to a show or to a restaurant. Uber released an API in the past, partnering with a handful of services like Google Maps or TripAdvisor.

min read

Google Search Lets Users Stream In-App Content: Impacts And Threats

Karol Severin

27 Nov 2015

google indexing

Google Search made two significant steps last week. Firstly, it can now search app-only content. Secondly, Google started to test streaming in-app content from the cloud, without the apps having to be installed on users phones.

min read

Push Notifications
Vendor Landscape And Best Practices

Cover image for Push Notifications

Karol Severin

November 2015

app marketing

notifications

push notifications

In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications, but rather how to maximise their benefits while mitigating the risk of alienating users.

Google Play Slashes Minimum App Prices In Emerging Markets

Karol Severin

20 Nov 2015

Google Play announced new minimum app prices equating to approximately 26 cents, just over a quarter of the US and European minimums. The decision includes 17 emerging markets. ( See the complete list here ).

min read

Quick Take: Facebook’s Notify Builds An Ecosystem In Your Notification Feed

Karol Severin

13 Nov 2015

Facebook has launched app notification aggregator Notify. It allows users to follow a range of categories or ‘stations’ and receive notifications with relevant content from a large array of content publishers.

min read

App Bubble Update: Hit Mobile Game Publishers Are Running Out Of Steam

Cover image for App Bubble Update: Hit Mobile Game Publishers Are Running Out Of Steam

Karol Severin

12 Nov 2015

app bubble burst

We pointed out the risks associated with the app economy being too dependent on a few hit apps back in 2014. The big question always was whether new titles of hit mobile game publishers could replicate or supersede the popularity of their previous hits, before users started becoming bored and investors start to panic.

min read

Quick Take: Facebook Music Stories

Karol Severin

6 Nov 2015

digital content

Facebook launched‘Music Stories’ for iPhone users who use Spotify or Apple Music with more hardware and listening options to follow. Music Stories let’s you share 30 second music snippets from Spotify and Apple Music.

min read

Activision Acquires King For $5.9 Billion

Karol Severin

3 Nov 2015

One of the top publishers has been acquired by a gaming behemoth looking to mark their territory in the growing mobile gaming market. The time is just as good for Activision to buy as it is for King to sell: A Case For Activision King’s $2.

min read

The Rise Of Mobile Super-Short Form

Karol Severin

30 Oct 2015

GIFs have been around since 1987, Vine popularised the feature case for super-short form content in 2013, but in the last few months it’s been raining super-short form innovation. Recent announcements include iOS Live Photos, Facebook’s GIF profile pictures, Disney Gif or Instagram’s Boomerang, to name a few.

min read

Mobile Messaging Platforms
How Facebook’s Hedge Strategy Is Changing The Face Of Messaging

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Karol Severin and Mark Mulligan

October 2015

apps

mobile apps

mobile

In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet, with 4.8 billion cumulative monthly active users. Following websites and social networks, messaging platforms are emerging as the third phase of how audiences congregate digitally.

Publishers Are Leading Fragmented Battles In The Ad Blocking War Against United Consumers

Karol Severin

22 Oct 2015

There is one key difference between consumers and publishers in the ad blocking war: Ad blocking users are united by their actions (using adblockers) and fragmented by the ideology behind them (cost, time, comfort, ‘’all ads are annoying’’ etc.

min read

Snapchat’s ‘Sponsored Lenses’ And The Power Of User Generated Product Placement

Karol Severin

20 Oct 2015

mobile content monetization

mobile content strategy

Snapchat will launch a new advertising format which allows users to include popular branded content as a part of their message or selfie. Snapchat will help design stickers for brands and make them available to users.

min read

Quick Take: New LinkedIn App Improves Its Business Via Extending User Experience

Karol Severin

15 Oct 2015

LinkedIn previewed a new version of its mobile app , which will be deployed in the upcoming weeks. It took place at the company’s TalentConnect, an event focused on recruiters. Although the preview was mostly about new user functionalities, part of the message to recruiters was that these features will further improve ways for users to manage their professional life.

min read

How Telcos Could Become Gatekeepers Of Mobile Advertising

Karol Severin

12 Oct 2015

Digicel in Jamaica is the first mobile network operator to roll out ad blocking of web and in-and app advertisement across it’s entire network as a default purchase option. If this scales across global operators, it will have significant implications to the whole mobile advertising industry.

min read

Quick Take: Been Choice, Apple Happy To Eat Its Own Lunch With Native App Adblocker

Karol Severin

7 Oct 2015

Up until now, the on going ad blocker discussion was confined to the web rather than apps. But now an upcoming VPN based adblocker Been Choice promises to block ads in native apps like Facebook or Apple News.

min read

How Game Apps Will Benefit From Amazon's Entry Into The Merch Market

Karol Severin

2 Oct 2015

Content Creators

After the launch of Amazon Underground, Amazon continues its strategy to actively support the long tail of more budget-constrained developers and content creators. Merch by Amazon, launched yesterday, is an on-demand merchandise service.

min read

Why App Publishers Could Be The Winners Of The Adblocking Boom

Karol Severin

24 Sep 2015

Less than 48 hours after the launch of iOS 9 multiple ad blocking apps already dominated the iOS paid app charts across key markets. The ad blocking boom has sent first shivers down the spines of the whole online advertising industry and by implication media companies that depend on online advertising revenue (i.

min read

App Whales And Minnows
Segmenting Mobile App Buyers

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Karol Severin

September 2015

arpu

mobile app economy

app buyers

Despite being small in number, app buyers are the bread and butter of the current mobile app economy, accounting for the majority of global app revenue. But their behaviour is too often simply benchmarked against that of free app users. However, it is not a binary equation.

Uber's Smart Routes and Recent Jeep Hack Hires: Two Milestones On A Journey To Becoming A Tech Giant Superpower

Karol Severin

15 Sep 2015

delivery network

driverless cars

Uber confirmed they are testing a new addition to their Uber Pool proposition. Smart Routes allow consumers to save even more money if they are willing to be picked up on one of Uber’s ‘hot routes’.

min read

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