Karol Severin
Karol is a co-founder and Research Director at MIDiA. With over a decade of experience in consumer research, industry analysis, and consulting, Karol oversees the direction, coverage and quality of all MIDiA’s research output. Prior to co-founding MIDiA, Karol gained experience in TMT market research and consulting, as well as an entertainment industry startup founder. He holds a business management degree from Queen Mary, University of London, with specialisation in strategy, quantitative methods, and entrepreneurship.
Roblox continues its growth story narrative, but cannot escape the Covid-bounce effect
A handful of sports dominate fandom among esports viewers, but opportunity still exists for many
Quick Take: The metaverse – expect goldrush by many, market domination by a few
What Steam Deck, Netflix, Zoom, Peloton and Pro Evolution Soccer tell us about the future of games distribution
The esports viewer dossier Q1 2021
The games industry has changed; E3 needs to do the same if it is to remain relevant
Games video creators can help attract new audiences to esports, if rights holders empower them to
Marketing a game? Put enough focus on Discord and TikTok
Games subscriptions Early market leaders and consumer profiles emerge
Why we could see Epic Games gradually turn Fall Guys into free to play?
Live streamed concert demand Ready for prime time
Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play
BTS BTS hit big with the most successful virtual concert yet
Quick take: Epic doubles down on expression and creation with the acquisition of ArtStation
In-game spending Cross-entertainment product strategy
The case for next-generation spectator modes in games
Monetising Fandom Unlocking growth beyond games
Music & Gaming A new way to play